The Top 10 Best-Selling 2021 Football Kits Statistics Is Completely Fake News
Mar 5, 2022, by Chris
A recent study of South American sports agency Euromerica Sport Marketing "has revealed" which 10 European clubs sold the most jerseys in 2021. However, even though the data is used by many recognized media, it is simply false. Thanks to La Casaca for the heads-up.
Euromerica Sport Marketing appear to be "certified by FIFA", whatever this means
Euromerica Sport Marketing are a small marketing agency founded by Gerardo Molina. They have no deals with any famous clubs. Their main reorganization seems to be that they "are certified by FIFA".
Gerardo Molina - founder of Euromerica Sport Marketing
Euromerica Sport Marketing do not reveal where their data is from or how they gathered it.
100% Untrustable: Top 10 Best Selling Kits In 2021
According to Euromerica, Bayern sold 3.25m shirts in 2021 - 200,000 more than any other club. While Bayern München and all other clubs usually do not announce the number of shirts they have sold, it is safe to assume all numbers are way too high, and wrong.
Bayern sold 1.3 million kits in 2013-14
In the 2013-14 season, Bayern reached record sale. The Bavarians sold 1.3 million kits, as officially revealed by board member Andreas Jung. It was the season after the 2013 UEFA Champions League triumph, and it seems impossible that they sold three times as much just seven years later. In fact, we doubt that they sold more jerseys than in 2013-2014.
Bayern's merchandising income actually declined since 2014
Official data from Bayern confirm that the sales of merchandising (this includes kits) did not rise but fall slightly since 2014. In 2014, Bayern had merchandising incomes of 105,2 Millionen Euro. In 2021, they had merchandising incomes of 100,3 Mio. Euro.
Bayern's numbers are way too high, and the same applies to all other teams. The order of the ranking seems to be diced. We highly doubt PSG sold fewer kits than Juventus in 2021, and that Bayern sold 3x more kits than PSG.
A good and plausible ranking was released by a German marketing expert in 2016
German marketing expert Dr. Peter Rohlmann from PR Marketing released a much more plausible ranking in 2016.
The untrustworthy Euromerica agency also released false statistics for Argentinian clubs and national teams.
"Best Selling National Team" Kits in 2021 - Ranking Also Completely Wrong
According to the 2021 Euromerica National Team Ranking, which was published by many newspapers including Marca, Germany sold 3.234 million jerseys - this would be around 1 million more than they sold in 2014, the year when Germany won the World Cup.
There are no numbers of how many kits Germany sold in 2021, but we are sure it is less than in 2014. Indeed, Germany's Euro 2020 kits have been not selling well at all, with the German Football Federation giving away shirts for free.
Spain would have sold an incredible 2,890 million
England would have been the top team with 3.75 million kit sales in 2021. Spain would have sold an incredible 2,890 million.
"Best Selling Argentinian Team" Kits in 2020-2021 - Numbers Much Too High
According to the Euromerica Argentinian Team Ranking from last year, both Boca and River sold approximately 2 million jerseys in 12 months. This would be more than PSG, Chelsea, and other top clubs (according to the same false numbers of the same agency).
Fake News: Boca & River Sold More Kits Than Barcelona, PSG & BVB
If Boca and River would sell 2 million kits per year, they would surely get more than 10 million USD from Adidas per year. A simple sample calculation confirms that the numbers must be way to high.
Assuming River make 15 USD from each kit sold, they would earn 15 million USD from kit sales alone. And there is a lot of other gear except kits, meaning that it would be extremly lucrative for Adidas and River. With River not being popular outside Argentina, 5% of the country's inhabitants would buy a kit every year...
Euromerica also say Messi sold 1.2 million kits in 2021 alone, and Lewandowski 970,000. So there must be around 1 million people who bought a Lewandowski kit last year...
Every jersey statistic from Euromerica Sport Marketing seems to be made-up
All in all, it appears that everything from Euromerica Sport Marketing is simply wrong. Any newspaper or other source should not use the data, even though it will get clicks, likes, and retweets.
Share your thoughts in the comments below.
Kylian Mbappé Trains in On Prototype Boots - Debut vs Against Atlético Madrid?
Following the bombshell announcement of Kylian Mbappé ending his two-decade association with Nike to join Swiss performance brand On as a flagship athlete and equity partner, speculation has surged regarding when the Real Madrid star will officially showcase the boots on pitch. On recently revealed its clean white prototype cleats engineered with proprietary, seamless LightSpray technology and developed alongside newly appointed Director of Football Thierry Henry.
While Mbappé tested the whiteout prototypes in training ahead of the 26-27 Madrid derby against Atlético Madrid, an official debut this weekend remains unconfirmed as the Frenchman transitions from his signature Nike Mercurials. On-pitch prototype appearances are expected in the coming weeks ahead of a full retail rollout in 2027.
Corinthians 26-27 Third Anthem Jacket Released
Nike and Corinthians have officially launched a new anthem jacket for the 26-27 season, arriving in tandem with the Brazilian club's new third kit. The broader collection celebrates the 50th anniversary of the historic 1976 "Invasão Corinthiana" and pays tribute to legendary goalkeeper Tobias, whose iconic blue kit inspired the club's new alternate jersey.
The Nike Corinthians 26-27 anthem jacket brings a 90s-inspired aesthetic with a predominantly black base and a contrasting dark grey chest block that wraps around the torso. It features an asymmetrical sleeve design, with a solid grey right sleeve contrasting against a black left sleeve detailed with two horizontal grey bands. A full-color Corinthians crest sits proudly on the chest, while the Nike Swoosh is accented with a light blue outline that echoes the colorway of the third shirt.
Cut in a woven track silhouette with a full-zip front, high collar, and elasticated hem and cuffs, the piece is designed for pre-match walkouts and casual lifestyle wear alike. The new jacket is now available via official Nike Brazil and club retail stores.
London City Lionesses 26-27 Away Kit Released
Women's Super League side London City Lionesses have officially unveiled their new away kit for the 26-27 campaign, manufactured by Nike. The new change strip follows the bold graphic approach introduced with the club's vibrant home shirt earlier in the summer.
The Nike London City Lionesses 26-27 away jersey is built on a dark navy base and is covered in an intricate, subtle tonal geometric pattern inspired by the shapes of the club's crest. Crisp teal detailing provides contrast, highlighting the monochrome diamond club badge on the left chest and the matching Nike Swoosh on the opposite side.
Front and center on the torso is the bespoke sponsor graphic depicting the Winged Victory of Samothrace, the ancient Greek goddess of victory from whom Nike takes its name. The statue graphic, presented in teal with retro-style Nike lettering, reflects the landmark front-of-shirt partnership between the club and the sportswear giant.
Corinthians 26-27 Third Kit Released - Tribute to Tobias & 1976 Invasion
Nike and Brazilian club Corinthians have officially launched their new third kit for the 2026-27 season. Completing Nike's campaign celebrating the 50th anniversary of the historic 1976 'Invasão Corinthiana', the jersey pays direct tribute to legendary goalkeeper José Benedito Tobias, one of the greatest heroes of that memorable afternoon.
The Corinthians 26-27 third shirt is predominantly light blue, recreating the uniform Tobias wore in the pouring rain at the Maracanã on December 5, 1976. That day, over 70,000 Corinthians supporters traveled to Rio de Janeiro to back their side in the Brazilian Championship semifinal against Fluminense, where Tobias made crucial stops and saved two penalties in the shootout. The modern interpretation features a classic polo collar inspired by the 1970s template, paired with subtle tonal patterning on the fabric and navy trim.
Black shorts and light blue socks complete the new Corinthians 2026-27 third strip. In a special nod to Tobias's iconic performance, the kit will make its pitch debut worn by Corinthians goalkeepers Hugo Souza and Nicole in their respective matches against Fluminense and Bahia, before serving as an outfield alternative throughout the season.
Kylian Mbappé Debuts All-New On Football Boots in EA FC 27
Kylian Mbappé has sent shockwaves through the boot world following his official departure from Nike to join Swiss brand On. Marking the historic switch, the Real Madrid superstar has already been revealed wearing his all-new On football boots in promotional footage and gameplay for EA Sports FC 27.
Serving as the cover star for the game, Mbappé gives fans an early preview of On's ambitious entry into football footwear. The in-game renders show off a clean, predominantly white prototype cleat featuring the Swiss brand's signature logo boldly displayed across the upper. The boots are built around On's proprietary LightSpray technology, a seamless and ultra-lightweight manufacturing process developed in tandem with Mbappé and the brand's newly appointed Director of Football, Thierry Henry.
While the commercial retail release of On's debut football boot collection is slated for 2027, the boots will be featured directly in EA Sports FC 27 around launch. On the pitch, the French forward is expected to give the boots their live competitive debut for Real Madrid in the coming weeks of the 26-27 campaign.
Did Kelme Use Stock Design for Indonesia Third Kit?
Indonesia national team third kit from Kelme features a blue inspired by the ocean, subtle floral patterns adorning the front in tribute to Puspa Bangsa (jasmine), Indonesia’s national flower.
However, the design quickly drew scrutiny from Garuda supporters, who discovered that the flower pattern appears virtually identical to a generic stock vector available on Freepik. The revelation has left many fans deeply disappointed, raising questions over the lack of originality in what was expected to be a bespoke creation from Kelme.
