No More Three - Chelsea to Get New Main Sponsor
New Chelsea owner Todd Boehly will not resume the club's suspended partnership with mobile network Three and will turn to the USA to find a new main shirt sponsor, reports freelance journalist and Chelsea correspondent Andreas Korssund.
Chelsea Will Not Resume Three Sponsorship
Three suspended their sponsorship of Chelsea because of the government sanctions placed on previous owner Roman Abramovich. The term "suspended" seemed to suggest that it would be a temporary pause, but new American owner Todd Boehly is reportedly ready to look elsewhere rather than trying to salvage the deal with Three. Korssund claims that Boehly will turn to his homeland in search of new partnerships for the club.
🚨| EXCL: Todd Boehly will NOT look to resolve the suspended partnership with @ThreeUK as the clubs main sponsor, and will instead look to provide new and more profitable sponsors from the United States. 🔵 #CFC pic.twitter.com/bNVmU3VZJd
— Andreas Korssund (@kors_andreas) May 2, 2022
Boehly's takeover of Chelsea means that the club are able to operate a lot more freely financially after the difficult period following the sanctions on Abramovich, with negotiations on things such as sponsorship deals being possible once again.
Three have been Chelsea's main sponsor since the 20-21 season and the deal is worth about €52 million a season for the club. Despite the suspension, Three's logo has remained on the Blues' shirts. No potential replacements have been named yet, although Chelsea announced yesterday a new sleeve partnership with crypto firm Whalefin.
All Chelsea shirts to feature the Three logo.
Chelsea fans will probably be happy to see the back of Three, whose logo is not best suited to football kits, as long-suffering Ireland supporters would agree.
What do you think of Boehly's decision to search for a new sponsor? Are there any logos you think would fit well on Chelsea's kits? Comment below.
Brunei 2026 Home & Away Kits Released: Bold New Looks for the Wasps
Brunei have officially revealed their brand-new home and away kits for the 2026 season, bringing fresh and eye-catching designs to Southeast Asian football.
The home jersey proudly showcases Brunei's traditional national colors, utilizing a vibrant yellow base accented by striking black and white details that mirror the nation's flag. The design blends cultural heritage with a modern athletic fit, ensuring the team looks sharp when playing on home soil.
Complementing the home strip, the new away kit offers a sleek and contrasting aesthetic, typically featuring a dark or alternate colorway that gives the Wasps a fierce and formidable look for their travels abroad. Both shirts are crafted from lightweight, high-performance fabrics designed to keep players cool and agile on the pitch.
Perth Glory 2026-27 Home & Away Kits Released: Celebrating 30 Years of History with Macron
Perth Glory have officially unveiled their brand-new home and away kits for the 2026-27 season, crafted by technical partner Macron. This release marks a monumental milestone for the club as they proudly celebrate their 30th anniversary campaign.
Guided by the commemorative motto "History Redefined," the new collection beautifully bridges the gap between honoring the club's rich heritage since 1996 and embracing a modern aesthetic. The home kit stays true to Perth Glory's iconic purple and orange identity, while the away shirt offers a fresh, striking design tailored for battles on the road.
Both jerseys feature special celebratory details acknowledging three decades of football alongside Macron's signature performance technology, ensuring top-tier comfort and style for both players and supporters.
Sydney FC 2026-27 Away Kit Released: A 90s-Inspired Tribute to the Harbour Bridge
Sydney FC and technical partner Under Armour have officially unveiled the club’s new away kit for the 2026–27 A-League season. Following the recent release of their land-and-sea-inspired home shirt, the new away strip turns back the clock with a bold, 90s-infused aesthetic celebrating the city's most iconic landmark.
The new away jersey features a crisp white base layered with striking graphics in Sydney FC Sky Blue and navy. At the heart of the design is a retro graphic pattern inspired by the unmistakable shape of the Sydney Harbour Bridge, blending vintage nostalgia with modern streetwear appeal.
The new Sydney FC 2026–27 away kit is available now via the club and Under Armour official online stores.
Full Jordan PSG 26-27 Third Kit Look Leaked - Shorts Feature Matching Graphic
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AS Roma Alba-Audace 27-28
Roma takes it back for the 2027-2028 centenary season. Detailed info about the set soon on Footy Headlines.
