Liverpool Extend Standard Chartered Main Shirt Deal Until 2027
Liverpool Football Club and Standard Chartered Bank today announced an extension to their partnership for a further four years, until the end of the 2026-27 season.
Standard Chartered have been Liverpool FC's main team sponsor since July 2010. The previous agreement between the two parties had been due to expire in May 2023.
Liverpool also had held talks with cryptocurrency firms
According to media reports, Liverpool also had held talks with cryptocurrency firms in recent months. Liverpool opted against a crypto firm because of the uncertainty of the market.
Liverpool Extend Standard Chartered Deal For 4-Years Until 2027 - £50 Million-Per-Year
The new Standard Chartered Liverpool deal will come into effect next year. It is reported to be worth £50 million a year - £10 million a year more than their current deal.
The new Liverpool Standard Chartered deal also includes sponsorship of LFC Women, as they return to the Women’s Super League, and aims to increase participation in the women’s game.
This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season.
Billy Hogan, chief executive officer of LFC, said: “This is a hugely significant partnership for LFC and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered."
Bill Winters, group chief executive at Standard Chartered, said: “When we partnered with Liverpool FC in 2010 we could not have imagined the success of both the partnership and of the club.
New Liverpool Standard Chartered Deal - Fatcs
- Valid from July 1 2023
- Four years until end of 2026-27 season
- 50 Million GBP/Season - 200 Million GBP in total
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Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
