Liverpool Extend Standard Chartered Main Shirt Deal Until 2027

Jul 14, 2022

by Chris

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Liverpool Football Club and Standard Chartered Bank today announced an extension to their partnership for a further four years, until the end of the 2026-27 season.

Standard Chartered have been Liverpool FC's main team sponsor since July 2010. The previous agreement between the two parties had been due to expire in May 2023.

Liverpool also had held talks with cryptocurrency firms

According to media reports, Liverpool also had held talks with cryptocurrency firms in recent months. Liverpool opted against a crypto firm because of the uncertainty of the market.

Liverpool Extend Standard Chartered Deal For 4-Years Until 2027 - £50 Million-Per-Year

The new Standard Chartered Liverpool deal will come into effect next year. It is reported to be worth £50 million a year - £10 million a year more than their current deal.

The new Liverpool Standard Chartered deal also includes sponsorship of LFC Women, as they return to the Women’s Super League, and aims to increase participation in the women’s game.

This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season.

Billy Hogan, chief executive officer of LFC, said: “This is a hugely significant partnership for LFC and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered."

Bill Winters, group chief executive at Standard Chartered, said: “When we partnered with Liverpool FC in 2010 we could not have imagined the success of both the partnership and of the club.