Werder Bremen Get Matthäi as New Shirt Sponsor - No More PHW Group's Brands
Update: Werder Bremen have now announced that Matthäi will be the club's new shirt sponsor replacing PHW Group's brands WIESENHOF and GREEN LEGEND .
Matthäi's logo will be in front of Bremen's shirt starting from the 2023/24 season and the deal will go though until the 2025/26 season. The German-based building construction company have actually been part of The Green-Whites’ Top partner since 2019 but they have now expanded their collaboration.
🤝 Neuer Haupt- und Trikotsponsor: MATTHÄI wird ab der Saison 2023/2024 auf der Brust der Grün-Weißen stehen.
— SV Werder Bremen (@werderbremen) February 10, 2023
Auf eine erfolgreiche 💚🤍 gemeinsame Zeit!
Mehr dazu 👉 https://t.co/fsIJVPnQa1#werder #bremen #svw #llgw #matthäi pic.twitter.com/ETGFMzxfG3
Commenting on the shirt sponsor deal, Matthäi Group have expressed their hope that their new collaboration can bring success to both.
SVW and the Matthäi Group are united in the aspiration to develop something lasting
"SVW and the Matthäi Group are united in the aspiration to develop something lasting, and this partnership is the beginning. Working together is a process, and achieving goals together is a success," Matthäi group's stated.
Werder Bremen to Have New Shirt Sponsor
Bundesliga outfit Werder Bremen will have a new shirt sponsor starting next season as their 11-year deal with PHW Group comes to an end.
This current season will be the last time that Bremen’s fans will be seeing PHW’s brands such as WIESENHOF and GREEN LEGEND again.
PHW Group's Brands End Shirt Sponsor Deal With Bremen
According to the club’s official statement, after spending 11 years together, the time has come for them to find a new shirt partner. Bremen are grateful for their strong partnership, but both parties are not completely parting ways.
PHW will remain one of The Green-Whites' partners, but on a smaller scale, no longer serving as their main shirt sponsor.
The end of PHW Group's brands being Bremen’s shirt sponsor might actually excite some of the club’s fans. The Green-Whites’ decision of collaborating with the famous German-based poultry company received negative voices from some of the supporters, especially the first time the deal happened in 2012.
Werder Bremen Kit History With PHW Group's Brands as Shirt Sponsor
Bremen’s CEO, Klaus Filbry also confirmed that the club will be getting a new sponsor as they are currently in talks with potential candidates. However, there’s still no final agreement just yet but the Bundesliga side are confident that they will get a worthy shirt deal sometime soon.
“We have found ourselves in good talks with potential candidates from some time and are very optimistic that we will be able to announce a conclusion shortly
“We have found ourselves in good talks with potential candidates from some time and are very optimistic that we will be able to announce a conclusion shortly that will put us in a good position in terms of main and shirt sponsor for the next few years,” Filbry revealed.
Aside from getting a new shirt sponsor, in the future, Bremen could reportedly sign with a new kit manufacturer once their current deal with Umbro ends after the 2024/25 season. We previously reported that The Green-Whites might return with Hummel.
Werder to Sign With Hummel
As we reported some time ago, Umbro have signalled to Werder that they do not intend on extending their partnership beyond 2025. This means Bremen are currently searching for potential replacements.
Hummel to Become Werder Bremen Kit Supplier
Matthäi Werder Bremen Shirt Sponsor Deal - Key Facts
- Duration: 2 years (2023/24 until 2025/26 season)
- Start Date: 2023/24 Season
- Previous Kit Partner: PHW Group (partnership lasted for 11 years)
- PHW Group will still be Werder Bremen's partner just not as a shirt sponsor
- Goal of Matthäi: Develop something lasting and achieving targets together
What do you think about Bremen’s upcoming shirt sponsor switch? Give your comment below.
Newcastle Jets 26-27 Home, Away & Goalkeeper Kits Released
Newcastle Jets and New Balance have officially revealed the club's new home, away, and goalkeeper kits for the 26-27 A-League season. The launch completes the kit rollouts for all 13 clubs ahead of the league's kickoff on October 16. The release also marks the debut of Oz Shipping Containers as the men's team's new principal front-of-shirt partner.
The Newcastle Jets 26-27 home jersey arrives in the club's traditional gold, embellished with an understated tonal wave texture woven into the fabric. The shirt features a refined navy polo collar with a v-neck insert, bordered by subtle red and navy accents that continue down the sides and sleeve cuffs, and is worn with navy shorts. Meanwhile, the away kit opts for a clean white base paired with a champagne gold v-neck collar, side trim, and sleeve detailing, completed with gold shorts and white socks.
New Balance has also unveiled two goalkeeper strips to round out the collection. The first option is finished in vibrant teal, while the alternative is delivered in light blue, both showcasing bold geometric patterns and halftone gradients across the front. These strips complete the club's domestic wardrobe alongside their previously launched AFC Champions League Elite retro kits.
Raja Club Athletic 26-27 Home & Away Kits Released
Moroccan heavyweights Raja Club Athletic have officially unveiled their new home and away kits for the 2026-27 season, produced by long-term technical partner Umbro.
The Umbro Raja CA 26-27 home jersey comes in the club's traditional emerald green, distinguished by a striking geometric eagle graphic across the chest that nods to their 'Green Eagles' moniker. White piping traces the raglan sleeves and frames the collar and cuffs, paired with the iconic Umbro diamond and the club's crest on the chest. The home strip is finished with green shorts and matching socks.
Contrasting the home look, the Raja Casablanca 26-27 away jersey is built on a clean white base highlighted by bold green side panels. The shirt features an overlapping green-and-white collar, matching sleeve trim, and monochrome green branding, worn with white shorts and socks. Umbro has also introduced a distinctive goalkeeper jersey featuring a beige and orange chevron pattern.
Limited-Edition Umbro Inter Bogotá x Tres Coronas Kit Released
Colombian side Internacional de Bogotá and kit supplier Umbro have teamed up with iconic Colombian hip-hop duo Tres Coronas to launch a special-edition shirt. The collaboration celebrates the release of the rap outfit's latest studio album, titled "INTER", blending the worlds of Colombian football and Bogotan underground music culture through their shared name.
Reimagining the club's 2026 away jersey, the shirt features a sleek black base adorned with subtle tonal vertical striping. The centerpiece is the album's title, "INTER", boldly rendered across the chest in gothic blackletter typography in a striking red tone. The chest also hosts Umbro's double diamond branding and the Inter Bogotá crest in gold, which is echoed on the sleeves alongside contrasting red and gold cuffs.
Custom details complete the collector's item, including a collaborative Inter x Tres Coronas globe badge on the right sleeve and the duo's official logo positioned below the Inter Bogotá name on the upper back. The special-edition Umbro Inter Bogotá x Tres Coronas shirt was strictly limited to just 100 individually produced units, released exclusively via the club's official online store.
Chesterfield FC 26-27 Home and Away Kits Released
Chesterfield FC and technical sponsor Puma have introduced the club's new home and away kits for the 26-27 campaign. Commemorating the 160th anniversary of the club's founding in 1866, the designs incorporate celebratory elements and feature the logo of long-standing front-of-shirt sponsor Leengate Valves.
The Chesterfield 26-27 home shirt is rendered in the club's classic royal blue, accented by gold detailing across the Puma branding, front sponsor, and a special anniversary badge. Subtle pinstripe ribbing in blue and white decorates the sleeve cuffs and the button-up henley collar, while traditional white shorts and blue socks complete the first-choice look.
For the away kit, the Spireites step out in a predominantly black design distinguished by an offset vertical stripe in two tones of grey running directly through the crest. Metallic silver is used for all brand and partner markings, which is complemented by a stylized retro CFC monogram crest alongside matching black shorts and socks.
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