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Barcelona, Marseille, now Metz: French Club's Kits to Bear Name of Singer Yanns

  • Musical Shirt Sponsorships: FC Metz will feature the name of local singer Yanns on their away and third kits until the end of the season.
  • Trend of Musical Sponsors: This sponsorship follows similar deals with Barcelona featuring Drake and Rosalia, and Marseille featuring rapper Jul.
  • Local Artist Connection: Yanns is a lifelong supporter of FC Metz, adding a personal connection to the sponsorship.

FC Metz are the latest club to have a musical shirt sponsor, with the name of local singer Yanns to appear on their shirts until the end of the season.

Metz's Kits to Carry Singer's Name

Barcelona had Drake and Rosalia on their shirts earlier this season as part of their Spotify deal, Marseille had the logo of rapper Jul, and now FC Metz are getting in on the act too. They announced a partnership earlier this month with local singer Yanns (above, left), which will see his name appear on the Ligue 2 club's away and third kits from now until the end of the season.

As well as being a fan of autotune, Yanns is a lifelong Metz supporter and will be hoping that the club will be able to secure promotion back to the top flight at the end of the current campaign. The sponsorship only applies to the away and third kits, while the home will feature the usual sponsors.

Would you like to see more artists linking up with their local clubs like this? Comment below.

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