Blocked By the Premier League: Why Chelsea Will Sign With Stake
Update: More and more details about Chelsea's search for a main sponsor are being released. According to @MikeKeegan_DM, a journalist for the Daily Mail, the Premier League did not grant Chelsea permission to sign a sponsorship deal with Paramount+ as they say it would breach the rules of the official broadcast partners.
Talks with Paramount+ are thought to have been at an advanced stage. The streaming service recently signed a short-term sponsorship with Inter Milan which saw their logo on the front of the Italian's kits for one Serie A match and the UEFA Champions League Final, against Manchester City.
However, under the Deed of License, a contract between clubs and the Premier League regarding broadcasting/media guidelines, the governing body of the league vetoed the sponsorship, protecting outlets such as Sky Sports and BT Sport, which already have licenses to play Premier League games.
They also confirmed the already-discussed negotiations to strike a deal with Stake.com is going ahead but on a relatively short-term basis.
Update: In a shocking twist, Chelsea are in talks with Stake after an undisclosed crypto deal fell through on a proposed £44m/year contract, according to @croninbenjamin, as well as other sources.
Everton's current sponsor reportedly offer £40m/year in contrast to Allianz, which offered only £20m/year.
The club were expecting an asking price of £50m a year, a 25% increase on the £40m with current telecommunications company Three. However, a poor season and the lack of qualification for the Champions League effectively thwarted the club's plans. Newcastle joining the Big 6 clubs has added additional pressure on Chelsea's search for a lucrative sponsor.
It would be a highly contentious partnership, given the recent, self-imposed betting ban by clubs, but not against it, as the legislation only starts after the 2025-26 season.
Original: German insurance company Allianz are among the firms in discussions with Chelsea Football Club to replace Three as its principal shirt sponsor, according to sources close to the situation. This is reported by Sky News.
Allianz in Talks to Replace Three as Chelsea Shirt Sponsor
Allianz's blue color is greatly fitting with Chelsea.
The club's existing deal with Three is worth £40m annually. Todd Boehly, Chelsea's new controlling shareholder, had expressed confidence in securing a more lucrative deal than the three-year £120m agreement struck with Three in 2020. However, the club's poor performance in the Premier League this season could undermine its commercial ambitions. The absence of European football from Stamford Bridge next season may also impact the price of a new sponsorship deal.
Other clubs, including Manchester United and Newcastle United, are also looking for new shirt sponsors as the Premier League reduces commercial deals with gambling companies.
Three temporarily ended its association with Chelsea last year after the government sanctioned the club's then-owner, Roman Abramovich.
Chelsea 2023-24 Kit Predictions With New Main Sponsor
Based on the rumors, we have updated our Nike Chelsea 2023-24 kit renders with the Allianz logo. While the third is a full leak, both the home and away kits are predictions only.
The sponsor logo on the blue and gold Nike Chelsea 23-24 home jersey can either be white or gold in color.
Check out all classic an the leaked 23-24 Chelsea kits on Football Kit Archive
Perfect match? Would you like Allianz to become Chelsea's new main sponsor? Let us know in the comments below, and see the 23-24 Kit Overview for more 2023-2024 football kit info.
Mexico Ruins Retro EQT Jacket with Sponsor Placement
The Adidas Mexico 2026 World Cup EQT track jacket has officially made its real-world debut, but the on-player reality has left many fans disappointed, as highlighted by Tigres and Mexico kit experts @TigersJersey.
While the core design faithfully recreates the iconic 1990s Equipment aesthetic with its bold black, green, white, and red color-blocking, the Mexican Football Federation has plastered the front of the garment with corporate sponsors. The logos for AT&T, Amazon, Coca-Cola, and Caliente.mx have been heavily applied across the midsection, disrupting the 3 bars.
This is surely because of sponsor guidelines and contracts, but they should have find a better solution here.
Norway Shares Striking Viking-Themed Squad Photo for 2026 World Cup
The Norwegian national football team has released a Viking-inspired group photograph via its official channels to mark preparations for the 2026 FIFA World Cup.
Captured by renowned photographer David Yarrow in Oslo, the image shows the squad in authentic attire assembled beside a fjord, with longboats in the background, reflecting the country's historical narrative and the supporters' Viking row tradition.
Norway returns to the World Cup for the first time since 1998, led by captain Martin Ødegaard and star striker Erling Haaland. The photoshoot took place last weekend, with Ødegaard digitally added after he was unavailable due to the Champions League final. A separate image including coaching and technical staff was also produced.
The NFF embraced the theme to highlight team unity and cultural heritage as the squad prepares for the tournament in Canada, Mexico and the United States.
Adidas Created Stunning Campaign for Messi
Not only has Adidas unveiled the stunning F50 "El Último Tango" signature boots for Messi ahead of the upcoming 2026 World Cup, but the brand has also produced a striking launch photoshoot to accompany the release.
In the visuals, Messi stands in front of a giant screen that replays memories from his first World Cup in 2006, through the unforgettable moment when he led Argentina to World Cup glory in 2022, and finally toward what is expected to be the last World Cup of his career.
