Blocked By the Premier League: Why Chelsea Will Sign With Stake
Jun 19, 2023, by Chris
Update: More and more details about Chelsea's search for a main sponsor are being released. According to @MikeKeegan_DM, a journalist for the Daily Mail, the Premier League did not grant Chelsea permission to sign a sponsorship deal with Paramount+ as they say it would breach the rules of the official broadcast partners.
Talks with Paramount+ are thought to have been at an advanced stage. The streaming service recently signed a short-term sponsorship with Inter Milan which saw their logo on the front of the Italian's kits for one Serie A match and the UEFA Champions League Final, against Manchester City.
However, under the Deed of License, a contract between clubs and the Premier League regarding broadcasting/media guidelines, the governing body of the league vetoed the sponsorship, protecting outlets such as Sky Sports and BT Sport, which already have licenses to play Premier League games.
They also confirmed the already-discussed negotiations to strike a deal with Stake.com is going ahead but on a relatively short-term basis.
Update: In a shocking twist, Chelsea are in talks with Stake after an undisclosed crypto deal fell through on a proposed £44m/year contract, according to @croninbenjamin, as well as other sources.
Everton's current sponsor reportedly offer £40m/year in contrast to Allianz, which offered only £20m/year.
The club were expecting an asking price of £50m a year, a 25% increase on the £40m with current telecommunications company Three. However, a poor season and the lack of qualification for the Champions League effectively thwarted the club's plans. Newcastle joining the Big 6 clubs has added additional pressure on Chelsea's search for a lucrative sponsor.
It would be a highly contentious partnership, given the recent, self-imposed betting ban by clubs, but not against it, as the legislation only starts after the 2025-26 season.
Original: German insurance company Allianz are among the firms in discussions with Chelsea Football Club to replace Three as its principal shirt sponsor, according to sources close to the situation. This is reported by Sky News.
Allianz in Talks to Replace Three as Chelsea Shirt Sponsor
Allianz's blue color is greatly fitting with Chelsea.
The club's existing deal with Three is worth £40m annually. Todd Boehly, Chelsea's new controlling shareholder, had expressed confidence in securing a more lucrative deal than the three-year £120m agreement struck with Three in 2020. However, the club's poor performance in the Premier League this season could undermine its commercial ambitions. The absence of European football from Stamford Bridge next season may also impact the price of a new sponsorship deal.
Other clubs, including Manchester United and Newcastle United, are also looking for new shirt sponsors as the Premier League reduces commercial deals with gambling companies.
Three temporarily ended its association with Chelsea last year after the government sanctioned the club's then-owner, Roman Abramovich.
Chelsea 2023-24 Kit Predictions With New Main Sponsor
Based on the rumors, we have updated our Nike Chelsea 2023-24 kit renders with the Allianz logo. While the third is a full leak, both the home and away kits are predictions only.
The sponsor logo on the blue and gold Nike Chelsea 23-24 home jersey can either be white or gold in color.
Check out all classic an the leaked 23-24 Chelsea kits on Football Kit Archive
Perfect match? Would you like Allianz to become Chelsea's new main sponsor? Let us know in the comments below, and see the 23-24 Kit Overview for more 2023-2024 football kit info.
Manchester United 26-27 Away Kit Revealed By Stormzy
Manchester United has posted a new image of Stormzy wearing their 26-27 away kit, to be launched tomorrow.
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Hashtag United 26-27 Away Kit Released
English non-league side Hashtag United have officially unveiled their new VX3 away kits for the 26-27 Isthmian League North Division season. It boasts a striking look in pink and navy.
Racing Santander 26-27 Home & Away La Liga Kits Released
The new Real Racing Club 26-27 home and away kits were officially released today, to be worn in La Liga after the club secured promotion.
Made by local brand Austral, the new Racing Santander 26-27 home and away shirts
Kylian Mbappé Returns as EA Sports FC 27 Cover Star
EA Sports has officially unveiled the cover for the FC 27 Ultimate Edition, confirming that Kylian Mbappe will be the face of this year's game. The announcement was made across social media on July 21, marking Mbappe's return as the primary cover athlete for the popular football gaming franchise.
Mbappé previously featured on the covers of FIFA 21, FIFA 22, and FIFA 23 before the series transitioned to the EA Sports FC branding.
The official cover image showcases Mbappe prominently, generating significant excitement among fans ahead of the game's expected release around September. Following this initial cover reveal, EA Sports has scheduled a full official reveal event for July 23, where fans can expect to see the first detailed footage and learn about new features coming to the FC 27 title.
Sparta Prague 26-27 Away Kit Released - Trefoil
Following the launch of their home shirt earlier this month, the new AC Sparta Prague 26-27 away kit has been officially released. Manufactured by Adidas, the new away uniform will be worn by the Czech side during the upcoming 2026-2027 season.
The Adidas AC Sparta Prague 26-27 away shirt introduces a classic and minimalist look with a predominantly white base. The standout feature of the design is the inclusion of the classic Adidas Originals Trefoil logo on the chest. This marks the first time since 1992 that the retro logo has appeared on a Sparta Prague kit.
Motherwell 26-27 Away Kit Released
Motherwell Football Club has officially launched its new 26-27 away kit. Designed by Macron, the new shirt follows the release of the club's home kit earlier this month, outfitting the team for the upcoming Scottish Premiership campaign.
The new Macron Motherwell 26-27 away jersey introduces a fresh bespoke design tailored for the club's travels. It basically inverts the home kit - a maroon base is combined with amber.
Pafos FC 26-27 Away & Third Kits Revealed
We have kit news from the Cypriot First Division today as the new Pafos FC 26-27 away and third kits have been officially released.
Made by Puma, the Pafos FC 26-27 away and third shirts introduce modern and simple designs. The blue away has an ocean-inspired pattern, while the third is white with a subtle diagonal design.
Baník Ostrava 26-27 Third Kit Released
Czech First League club Baník Ostrava have completed their 26-27 kit set with the release of their new third jersey, produced by Macron.
The Baník Ostrava 2026-27 3rd kit has a sleek lilac and purple color combo.
FC Barcelona 26-27 Away Kit "Gold Mamba" Typeface Leaked
As part of the highly anticipated Nike x Barça x Mamba collaboration, FC Barcelona's 26-27 away kit will debut an exclusive custom typeface named "Gold Mamba." This has been leaked by Barca insider @memorabilia1899.
The Barça 2026-27 away typeface has an elegant look in gold.