All-New Logo & Branding: La Liga Become La Liga EA Sports
Jul 4, 2023, by Chris
The Spanish La Liga have undergone a significant transformation with a new name and a completely new look. Today, the league officially launched their new name and logo.
First División Called "LaLiga EA SPORTS", Second Division Called "LaLiga HYPERMOTION"
The Spanish La Liga league is now officially called LaLiga EA SPORTS, and the video game manufacturer will work with the Spanish association LFP until 2028, bringing in approximately 30 million euros annually and 150 million over the span of five years.
LaLiga New Broadcasting Design
The entire design of La Liga, including the logo, has been adapted, and the shirt numbers and player names have also been changed.
➕ Cameras.
— LALIGA Corporativo (@LaLigaCorp) July 3, 2023
📽️ New and improved graphics.
🆕 New perspectives and angles.
But without changing the fundamentals 🔝 𝐓𝐇𝐄 𝐁𝐄𝐒𝐓 𝐋𝐄𝐀𝐆𝐔𝐄 𝐈𝐍 𝐓𝐇𝐄 𝐖𝐎𝐑𝐋𝐃#NewEraLALIGA pic.twitter.com/qWOiSdDcC0
Additionally, the broadcast design has been updated, while still being based on the previous looks.
The Segunda División will also receive a makeover and will now compete as LaLiga HYPERMOTION (HYPERMOTION is a technology of EA SPORTS). Other changes include the rebranding of LaLiga Promises to LaLiga FCFutures, emphasizing the program's focus on youth development, and the renaming of eLaLiga to LaLiga FCPro. LaLiga Genuine, which promote inclusivity, will retain their name with the continued support of their official sponsor, the Bank Santander.
This shift signifies a new chapter in Spanish football, as highlighted by Javier Tebas, the president of LaLiga: "Today we embark on a revolutionary change for Spanish football and the industry as a whole. We are joined by clubs and strategic partners like EA SPORTS, without whom this would not have been possible. Together, we aim to offer better football for society and a better society for our football."
LaLiga 2023-2024 Logo
The new LaLiga logo ditches the iconic color wheel that has been there for 30 years. Instead, the new logo will feature a coral-red color. The coral color (officially Pantone Red 032C) symbolizes the passion, energy, and excitement of football.
La Liga 2023 Sleeve Badge
All-New La Liga Kit Sleeve Badge Revealed
Puma Orbita LaLiga 2023-2024 Official Match Ball
Feat. All-New La Liga Logo: La Liga 23-24 Ball Revealed
"LaLiga EA SPORTS". Do you like the new La Liga name and logo? Let us know in the comments below.
FUS Rabat 26-27 Home & Away Kits Released
Moroccan Botola Pro side FUS Rabat has officially unveiled its new home and away kits for the 26-27 season, manufactured by Spanish brand Joma. The capital club steps into the new campaign with a coordinated and sharp visual identity across both strips.
The Joma FUS Rabat 26-27 home shirt is predominantly red, anchored by a prominent central white stripe that runs down the body, broken only for the main sponsor. The fabric features an understated tonal texture throughout, accompanied by a clean white crew neck collar. Inverting the look, the 26-27 away shirt relies on a clean white base centered around a bold red vertical stripe and matching red accents.
Both jerseys carry the traditional FUS Rabat crest on the left chest, with Novec Groupe CDG and Cosumar featured as shirt sponsors. The away kit also includes neat Arabic calligraphy spelling out "Rabat" on the upper back above the player names and numbers. Matching shorts and socks complete the Moroccan club's new 26-27 wardrobe.
Sam Kerr Debuts Nike Mercurial Superfly 11 Signature Boots
Sam Kerr has officially given her new Nike Mercurial signature boots their on-pitch debut, stepping out for Gotham FC in the vibrant design. Following Nike's official launch of the pair on September 21, 2026, the Australian forward wasted no time lacing them up for competitive action. Kerr took to the pitch wearing her preferred low-cut iteration of the silhouette, continuing her longstanding preference for low collars over the high dynamic fit collar.
This boot follows Kerr's debut signature Mercurial from 2025, which took inspiration from the coastal beaches of her hometown Perth.
Croatia Debuts Adidas 26-27 Away Kit
Croatia officially kicked off its new era with Adidas on Saturday night, debuting the 26-27 away kit during a 2-1 UEFA Nations League victory against Czechia in Prague. The match marked the first on-pitch appearance for the Vatreni in the three stripes following the conclusion of their 26-year partnership with Nike this summer.
The new Croatia 26-27 away strip is predominantly deep blue and features an intricate tonal graphic inspired by the country's centuries-old lacemaking heritage from regions such as Pag and Lepoglava. The textured pattern is complemented by vibrant coral red accents across the V-neck collar, sleeve cuffs, and shoulder stripes, while the chest features a clean white Trefoil logo opposite the federation crest.
Completed with matching deep blue shorts and socks, the kit looked sharp on the pitch and has earned praise from supporters for its blend of cultural motifs and modern detailing.
