All-New Logo & Branding: La Liga Become La Liga EA Sports
Jul 4, 2023, by Chris
The Spanish La Liga have undergone a significant transformation with a new name and a completely new look. Today, the league officially launched their new name and logo.
First División Called "LaLiga EA SPORTS", Second Division Called "LaLiga HYPERMOTION"
The Spanish La Liga league is now officially called LaLiga EA SPORTS, and the video game manufacturer will work with the Spanish association LFP until 2028, bringing in approximately 30 million euros annually and 150 million over the span of five years.
LaLiga New Broadcasting Design
The entire design of La Liga, including the logo, has been adapted, and the shirt numbers and player names have also been changed.
➕ Cameras.
— LALIGA Corporativo (@LaLigaCorp) July 3, 2023
📽️ New and improved graphics.
🆕 New perspectives and angles.
But without changing the fundamentals 🔝 𝐓𝐇𝐄 𝐁𝐄𝐒𝐓 𝐋𝐄𝐀𝐆𝐔𝐄 𝐈𝐍 𝐓𝐇𝐄 𝐖𝐎𝐑𝐋𝐃#NewEraLALIGA pic.twitter.com/qWOiSdDcC0
Additionally, the broadcast design has been updated, while still being based on the previous looks.
The Segunda División will also receive a makeover and will now compete as LaLiga HYPERMOTION (HYPERMOTION is a technology of EA SPORTS). Other changes include the rebranding of LaLiga Promises to LaLiga FCFutures, emphasizing the program's focus on youth development, and the renaming of eLaLiga to LaLiga FCPro. LaLiga Genuine, which promote inclusivity, will retain their name with the continued support of their official sponsor, the Bank Santander.
This shift signifies a new chapter in Spanish football, as highlighted by Javier Tebas, the president of LaLiga: "Today we embark on a revolutionary change for Spanish football and the industry as a whole. We are joined by clubs and strategic partners like EA SPORTS, without whom this would not have been possible. Together, we aim to offer better football for society and a better society for our football."
LaLiga 2023-2024 Logo
The new LaLiga logo ditches the iconic color wheel that has been there for 30 years. Instead, the new logo will feature a coral-red color. The coral color (officially Pantone Red 032C) symbolizes the passion, energy, and excitement of football.
La Liga 2023 Sleeve Badge
All-New La Liga Kit Sleeve Badge Revealed
Puma Orbita LaLiga 2023-2024 Official Match Ball
Feat. All-New La Liga Logo: La Liga 23-24 Ball Revealed
"LaLiga EA SPORTS". Do you like the new La Liga name and logo? Let us know in the comments below.
Falkirk 26-27 Home Kit Released
Scottish club Falkirk FC have officially unveiled their new home kit for the 2026-27 season. Made by O'Neills, the new strip will be worn during the upcoming campaign and features McEwan Fraser Legal as the main front-of-shirt sponsor.
The O'Neills Falkirk 2026-27 home shirt introduces a bespoke design for the club, staying true to their traditional navy blue colors. The launch campaign for the new kit features the Scottish dialect tagline "Better meddle wi' the de'il...", paying homage to the club's heritage and local identity.
The O'Neills Falkirk 2026-27 home kit is available to purchase starting Friday, July 3, via the official club shop and online store.
Atletico Madrid Vibes: PSG 2026-27 Nike Collection Jersey Leaked
French source @lasource75006 has shared images of an upcoming Paris Saint-Germain collection item for the 2026-27 season. While the shirt features the standard PSG crest and Swoosh logo, it is not intended to be worn during official matches. Instead, it will be released exclusively as a lifestyle piece for the club's wider apparel collection.
The jersey boasts a striking red and white striped design, which is a significant departure from the traditional navy, red, and white Hechter style associated with the Parisian club. This bold look has immediately drawn comparisons to the iconic home kits of Atletico Madrid.
USA 2026 T-Shirt Released as Authentic Kits Sell Out
With the 2026 World Cup in full swing and official USMNT home jerseys sold out across major retailers, a new alternative has emerged for fans looking to show their support. Nike has released the USA 2026 Home Jersey T-Shirt, a Dri-FIT everyday tee designed to closely replicate the look of the official match kit.
The USA 2026 t-shirt features the core design elements of the USA 2026 home kit, offering a more casual option compared to the standard replica and authentic jerseys. Made with Nike's signature Dri-FIT technology, it provides comfort for everyday wear while maintaining the visual identity of the national team during the tournament.
Currently available at WorldSoccerShop while stocks last, the release arrives as demand for USMNT merchandise hits an all-time high. For supporters unable to secure the highly sought-after authentic home top, this official Nike t-shirt serves as a practical substitute.
Pumas UNAM 2026-27 Puma Training Kit Leaked
Following the official announcement that Puma will replace Nike as the club's kit supplier for the 2026-27 season, the first image of the new Pumas UNAM training kit has surfaced online. Shared by Pumas jersey specialist account @FeedbackAuriazu, the leak gives fans their first look at the team's training gear under the returning German brand, which previously equipped the club during their last title-winning era.
The new Puma Pumas UNAM 2026-27 training kit features a navy base with a dense pattern of curved lines across the front. It is finished with gold detailing.
Yardland x NOCTA 2026 Festival Jersey Revealed
Drake's Nike sub-label NOCTA has teamed up with the Yardland festival to release an exclusive collaborative jersey for the 2026 edition of the event. The first images of the shirt have surfaced online, giving fans a closer look at the limited-edition piece.
The Yardland x NOCTA 2026 festival jersey features a vibrant orange base, complete with screen-printed elements and the signature NOCTA owl logo prominently displayed. Constructed from a Dri-FIT style performance material, the shirt also includes squad numbers, blending classic football kit aesthetics with festival streetwear.
This special collaboration will not see a wide retail release. The Yardland x NOCTA jersey is produced in highly limited quantities and will only be available for purchase exclusively on-site at the 2026 Yardland festival.
