All-New Logo & Branding: La Liga Become La Liga EA Sports
The Spanish La Liga have undergone a significant transformation with a new name and a completely new look. Today, the league officially launched their new name and logo.
First División Called "LaLiga EA SPORTS", Second Division Called "LaLiga HYPERMOTION"
The Spanish La Liga league is now officially called LaLiga EA SPORTS, and the video game manufacturer will work with the Spanish association LFP until 2028, bringing in approximately 30 million euros annually and 150 million over the span of five years.
LaLiga New Broadcasting Design
The entire design of La Liga, including the logo, has been adapted, and the shirt numbers and player names have also been changed.
➕ Cameras.
— LALIGA Corporativo (@LaLigaCorp) July 3, 2023
📽️ New and improved graphics.
🆕 New perspectives and angles.
But without changing the fundamentals 🔝 𝐓𝐇𝐄 𝐁𝐄𝐒𝐓 𝐋𝐄𝐀𝐆𝐔𝐄 𝐈𝐍 𝐓𝐇𝐄 𝐖𝐎𝐑𝐋𝐃#NewEraLALIGA pic.twitter.com/qWOiSdDcC0
Additionally, the broadcast design has been updated, while still being based on the previous looks.
The Segunda División will also receive a makeover and will now compete as LaLiga HYPERMOTION (HYPERMOTION is a technology of EA SPORTS). Other changes include the rebranding of LaLiga Promises to LaLiga FCFutures, emphasizing the program's focus on youth development, and the renaming of eLaLiga to LaLiga FCPro. LaLiga Genuine, which promote inclusivity, will retain their name with the continued support of their official sponsor, the Bank Santander.
This shift signifies a new chapter in Spanish football, as highlighted by Javier Tebas, the president of LaLiga: "Today we embark on a revolutionary change for Spanish football and the industry as a whole. We are joined by clubs and strategic partners like EA SPORTS, without whom this would not have been possible. Together, we aim to offer better football for society and a better society for our football."
LaLiga 2023-2024 Logo
The new LaLiga logo ditches the iconic color wheel that has been there for 30 years. Instead, the new logo will feature a coral-red color. The coral color (officially Pantone Red 032C) symbolizes the passion, energy, and excitement of football.
La Liga 2023 Sleeve Badge
All-New La Liga Kit Sleeve Badge Revealed
Puma Orbita LaLiga 2023-2024 Official Match Ball
Feat. All-New La Liga Logo: La Liga 23-24 Ball Revealed
"LaLiga EA SPORTS". Do you like the new La Liga name and logo? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2018/19 Sheffield United Womens #15 Adidas Training Shirt (S) Adidas
2009/10 Manchester United Nike Champions T-Shirt (S)
2021/22 Phils Corner *BNWT* Shirt (XL) Nike
1999/00 Tiburnoes Veracruz Home Shirt (XL) Eescord
1991 Cruzeiro GK Shirt (L) Finta
1996/98 Adidas (Germany) Kopke #1 Template GK Shirt (S)
2001/02 Mexico C.Blanco #10 Home Shirt (M) Atletica
1998/99 Spain Morientes #7 Home Shirt (L) Adidas
2006 Japan Adidas Samurai Blue Supporters Tee (M)
2008/09 Chelsea Lampard #8 Home Shirt (XL) Adidas
El Clásico Retro Kit - Semi-finals
Four kits are remaining in the El Clásico retro kit competition by Kit Creator. You can vote now here: https://fifakitcreator.com/showcase/competition/227
Neymar Gives First Look at Puma 2026 World Cup Boots
Neymar has trained in the World Cup edition of the Puma Future football boots, called Showtime. The Puma 'Showtime' 2026 World Cup soccer cleats pack is set to release on Thursday, May 28, 2026.
Inter Milan 26-27 Home Kit Spotted for Sale
The new Nike Inter 2026-2027 home shirt is set to launch soon. Thanks to Solo ed esclusivamente Inter for the images.
Adidas Boca Juniors 1992 Retro Collection Leaked
According to reliable club apparel source @marto_m3, the German brand is preparing to launch a full line of vintage garments for the Argentine giants Boca. The leaked mock-ups showcase a four-piece capsule that accurately revives the bold aesthetic of the early 1990s, consisting of a classic track jacket, matching track pants, and two distinct retro t-shirts.
The standout pieces of the collection are the two jerseys, which feature the famous 1992 template, A central placement for both the vintage Adidas Trefoil logo and the historic Boca Juniors crest completes the authentic 1992 look. Complementing the shirts is a vibrant tracksuit, with the blue jacket sporting a striking yellow angled panel across the chest and the pants featuring oversized yellow and white geometric color-blocking down the sides.
This upcoming release is part of a 1992 retro collection for many Adidas teams.
Vauxhall Motors FC 26-27 Away Kit Releasedmacr
The the striking new Vauxhall Motors FC 2026-2027 away kit has been revealed, introducing a highly vibrant aesthetic for the upcoming campaign.
The shirt features a dark navy base that is heavily contrasted by an intricate, retro-inspired geometric pattern applied in neon pink, yellow, and light blue across the torso and sleeves. Pink Macron 'Hero' logos sit on the right chest and both shoulders, perfectly complementing the colourful graphic elements, while the traditional club crest rests on the left breast.
Right in the centre, the logo of front-of-shirt sponsor Premier Jet Support, complete with an aeroplane motif, is printed in crisp white to stand out against the busy background design.
What are your thoughts on this bold, colourful pattern for the new Vauxhall Motors away strip? Let us know in the comments below.
