Unlike Chelsea? Atlético Madrid to Keep Whalefin Kit Sponsor?
Jul 3, 2023, by Chris
- Atlético Madrid & Whalefin Partnership: Despite reports suggesting a termination, Atlético Madrid and Whalefin will continue their five-year sponsorship deal, unlike Chelsea.
- Whalefin Financial Issues: Whalefin's parent company, Amber, has faced significant financial struggles, leading to business downsizing.
- Kit Production & Sponsor Differences: While Atlético's 23-24 kits were released with the Whalefin logo, Nike produced some kits without it, unlike Chelsea who have ended their sponsorship and not included the logo.
Reports had suggested that Atlético Madrid and their main shirt sponsor, Whalefin, were set to terminate their five-year partnership after just one year. But now it seems like both parties will continue their relationship, in contrast to Chelsea.
The Singapore-based firm Amber, the owner of Whalefin, have struggled financially since at least mid-2022, forcing their company executives to slim down their business operations significantly in the face of mounting losses.
Atlético Sell 23-24 Kits With Whalefin Sponsor
The launch of Atlético's home and away kits for the 2023-2024 season reveals that the Whalefin logo is still prominently featured, indicating that the sponsorship deal remains in place.
Stake logo mocked-up on sponsorless kit
Interestingly, Nike, the kit manufacturer, are selling the Atlético kits without a main sponsor. This can be attributed to the expectation that the Whalefin deal would expire. Nike, therefore, decided to produce the kits without a main sponsor, similar to they had done with Chelsea.
Chelsea have apparently already ended their deal in December 2022
The situation regarding Chelsea and their sponsorship with Whalefin seems to be different. It appears that the partnership between Chelsea and Whalefin has ended already, as the Whalefin logo is no longer present on Chelsea's website. This is unlike Atlético Madrid, whose partnership with Whalefin is still visible on their website. Indeed, Chelsea have removed the logo of Whalefin from their website already in December 2022.
Do you think Whalefin will be on Atlético Madrid's kits for the whole 2023-2024 season? Comment below.
Nike Mercurial Superfly 11 Sam Kerr Signature Boots Leaked - 2 Real Images
Footy Headlines can leak 2 new real images of the Nike Mercurial Superfly 11 Sam Kerr signature boots. Big thanks to shoptcrampons.
The boots showcase a stunning aesthetic with a predominantly mint green base, an iridescent gradient of light blue, purple, and pink, a deep purple Nike Swoosh with a pink outline, a translucent soleplate, and Sam Kerr's elegant signature near the lace eyelets.
Next-Gen Adidas Predator 27 Launch Edition Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the next-gen Adidas Predator 2027 launch edition. Although it is a fake, the design is identical to the real one.
The next-gen Adidas Predator 27 launch edition heavily recalls the iconic Predator Precision from the year 2000, featuring a blue/red/white colorway and similar design elements like the wavy Three Stripes and a red fold-over tongue.
Manchester United Wear Premier League Sleeve Patches on Both Arms for The First Time In 9 Years
The recent Gameweek 2 against Ipswich Town marked the first time since the 17-18 season - when the Premier League first permitted left-sleeve sponsors - Man United wore Premier League sleeve patches on both arms.
With their deal with DXC Technology expiring in June 2026 and no replacement yet, the Red Devils left their left sleeve blank, requiring them to display the patches on both sides as per Premier League regulations.
The 17-18 season was also the last time United played without a sleeve sponsor. From 18-19 through 25-26, the Old Trafford side always had a dedicated sleeve partner, featuring Kohler (2018–2022) and DXC Technology (2022–2026).
Crystal Palace Announce Molson Coors Beer Partnership
Crystal Palace have officially announced a new multi-year partnership with Molson Coors Beverage Company, naming the brewing giant as the club's Official Beer Partner.
As part of the agreement, Molson Coors beverages will be served across all concourses and hospitality lounges at Selhurst Park on matchdays. The portfolio introduced to supporters includes popular brands such as Carling, Madrí Excepcional, Coors, Carling Premier, and Aspall Cyder.
The deal strengthens Molson Coors' existing presence across English football while enhancing the food and beverage offerings for Palace supporters on matchdays starting from the 26-27 season.
Tamworth 26-27 Away Kit Released
English National League side Tamworth FC have officially unveiled their new away kit for the 2026-27 season. Produced by Italian brand Macron, the fresh strip brings a sophisticated, retro-inspired aesthetic to the Lambs' away travels.
The Macron Tamworth 26-27 away shirt is predominantly off-white with subtle, alternating light grey vertical stripes running down the front. Deep maroon accents provide contrast on the classic polo collar, V-neck insert, and ribbed sleeve cuffs. The Tamworth crest, Macron Hero logos, and all sponsor applications are presented in monochrome maroon to maintain a refined two-tone look.
Maroon shorts and matching socks complete the brand-new Macron Tamworth 2026-27 away uniform.
Sunderland is The Only Premier League Club Without A Front-of-Shirt Sponsor
Heading into Gameweek 2, Sunderland remains the sole Premier League side with both their chest and sleeve sponsorship slots left blank.
Due to the ban on front-of-shirt gambling sponsors coming into effect for the 2026/27 season, W88 was unable to continue its partnership with Sunderland, while their Live Score Bet sleeve deal was not renewed.
Ahead of the new season, three Premier League clubs were still searching for front-of-shirt sponsors: Chelsea, Nottingham Forest, and Sunderland. However, Nottingham secured a deal with Marex just in time, while The Blues announced Circle Internet Group right after Gameweek 1 - leaving the Black Cats as the only side yet to find a replacement.
Thanks to @jerseystory_vn for the information.
Suwon Samsung Bluewings 2026 Third Kit Released
K League 2 side Suwon Samsung Bluewings have officially launched their 2026 third kit, completing the club's full wardrobe for the season in their first year with Umbro following their switch from Puma.
The new Umbro Suwon Samsung Bluewings 2026 third shirt introduces a sleek and refined aesthetic, based on a deep navy colorway. The front of the shirt incorporates subtle tonal horizontal striping and textures, complemented by centrally aligned branding that includes the Umbro wordmark, the club crest, and the Samsung Galaxy S26 sponsor logo. Alongside the outfield jersey, a matching silver-grey goalkeeper variant with dark navy trim was also unveiled.
The Suwon Samsung Bluewings 2026 third kit will make its official on-pitch debut on September 6, 2026, in a K League 2 clash against Chungnam Asan FC.
