Chelsea to Sign Allianz Main Kit Sponsor Deal? Possible 23-24 Kits With New Sponsor

German insurance company Allianz are among the firms in discussions with Chelsea Football Club to replace Three as its principal shirt sponsor, according to sources close to the situation. This is reported by Sky News.

Allianz in Talks to Replace Three as Chelsea Shirt Sponsor

Allianz's blue color is greatly fitting with Chelsea.

The club's existing deal with Three is worth £40m annually. Todd Boehly, Chelsea's new controlling shareholder, had expressed confidence in securing a more lucrative deal than the three-year £120m agreement struck with Three in 2020. However, the club's poor performance in the Premier League this season could undermine its commercial ambitions. The absence of European football from Stamford Bridge next season may also impact the price of a new sponsorship deal.

Other clubs, including Manchester United and Newcastle United, are also looking for new shirt sponsors as the Premier League reduces commercial deals with gambling companies.

Three temporarily ended its association with Chelsea last year after the government sanctioned the club's then-owner, Roman Abramovich.

Chelsea 2023-24 Kit Predictions With New Main Sponsor

Based on the rumors, we have updated our Nike Chelsea 2023-24 kit renders with the Allianz logo. While the third is a full leak, both the home and away kits are predictions only.

The sponsor logo on the blue and gold Nike Chelsea 23-24 home jersey can either be white or gold in color.

Check out all classic an the leaked 23-24 Chelsea kits on Football Kit Archive

Perfect match? Would you like Allianz to become Chelsea's new main sponsor? Let us know in the comments below, and see the 23-24 Kit Overview for more 2023-2024 football kit info.