Blocked By the Premier League: Why Chelsea Will Sign With Stake
Update: More and more details about Chelsea's search for a main sponsor are being released. According to @MikeKeegan_DM, a journalist for the Daily Mail, the Premier League did not grant Chelsea permission to sign a sponsorship deal with Paramount+ as they say it would breach the rules of the official broadcast partners.
Talks with Paramount+ are thought to have been at an advanced stage. The streaming service recently signed a short-term sponsorship with Inter Milan which saw their logo on the front of the Italian's kits for one Serie A match and the UEFA Champions League Final, against Manchester City.
However, under the Deed of License, a contract between clubs and the Premier League regarding broadcasting/media guidelines, the governing body of the league vetoed the sponsorship, protecting outlets such as Sky Sports and BT Sport, which already have licenses to play Premier League games.
They also confirmed the already-discussed negotiations to strike a deal with Stake.com is going ahead but on a relatively short-term basis.
Update: In a shocking twist, Chelsea are in talks with Stake after an undisclosed crypto deal fell through on a proposed £44m/year contract, according to @croninbenjamin, as well as other sources.
Everton's current sponsor reportedly offer £40m/year in contrast to Allianz, which offered only £20m/year.
The club were expecting an asking price of £50m a year, a 25% increase on the £40m with current telecommunications company Three. However, a poor season and the lack of qualification for the Champions League effectively thwarted the club's plans. Newcastle joining the Big 6 clubs has added additional pressure on Chelsea's search for a lucrative sponsor.
It would be a highly contentious partnership, given the recent, self-imposed betting ban by clubs, but not against it, as the legislation only starts after the 2025-26 season.
Original: German insurance company Allianz are among the firms in discussions with Chelsea Football Club to replace Three as its principal shirt sponsor, according to sources close to the situation. This is reported by Sky News.
Allianz in Talks to Replace Three as Chelsea Shirt Sponsor
Allianz's blue color is greatly fitting with Chelsea.
The club's existing deal with Three is worth £40m annually. Todd Boehly, Chelsea's new controlling shareholder, had expressed confidence in securing a more lucrative deal than the three-year £120m agreement struck with Three in 2020. However, the club's poor performance in the Premier League this season could undermine its commercial ambitions. The absence of European football from Stamford Bridge next season may also impact the price of a new sponsorship deal.
Other clubs, including Manchester United and Newcastle United, are also looking for new shirt sponsors as the Premier League reduces commercial deals with gambling companies.
Three temporarily ended its association with Chelsea last year after the government sanctioned the club's then-owner, Roman Abramovich.
Chelsea 2023-24 Kit Predictions With New Main Sponsor
Based on the rumors, we have updated our Nike Chelsea 2023-24 kit renders with the Allianz logo. While the third is a full leak, both the home and away kits are predictions only.
The sponsor logo on the blue and gold Nike Chelsea 23-24 home jersey can either be white or gold in color.
Check out all classic an the leaked 23-24 Chelsea kits on Football Kit Archive
Perfect match? Would you like Allianz to become Chelsea's new main sponsor? Let us know in the comments below, and see the 23-24 Kit Overview for more 2023-2024 football kit info.
Vintage Football Shirts
from Cult Kits
2004/06 Netherlands V.Nistelrooy #10 Home Shirt (L) Nike
2008/09 DC United Track Jacket (XXL) Adidas
2010/11 AC Milan Ronaldinho #80 Home Shirt (M) Adidas
2000/01 Everton Gerrard #1 GK Shirt (M) Puma
1994 Toyota Cup Adidas Staff Jacket (L)
2013/14 Manchester United Carrick #16 Away Shirt (L) Nike
2023/24 UNAM Pumas Home Shirt (L) Nike
1994 Argentina Reusable Face Mask
2019/20 AC Milan *BNWT* Black Stadium Jacket (Multiple Sizes) Puma
1988/90 Umbro #1 GK Template Shirt (L)
Adidas Leeds United 26-27 Retro Lifestyle Kit Leaked
Adidas Originals will release a retro collection for Leeds United. Recreated by kit insider @KamilBerberler using FIFA Kit Creator, this new lifestyle release promises a heavily nostalgic aesthetic.
The Adidas Leeds United 26-27 Originals shirt features a deep navy blue base, elevated by a tonal, all-over pattern made entirely of classic Adidas Trefoil logos. A strong vintage identity is established through the crisp white Trefoil and the club's universally beloved 'smiley' crest on the chest. The crest and colors are the same used for the Leeds 26-27 away kit, which is yellow, navy, and white.
The long-sleeve silhouette is finished with vibrant yellow shoulder piping, white Three Stripes down the arms, and thickly striped navy, white, and yellow cuffs.
Nike Cryo Shot Mercurial R9 Ronaldo Colorway Leaked - New Images
Nike has shared fresh detailed images of the Cryo Shot Mercurial R9 in the iconic Ronaldo colorway. The model reworks the classic Mercurial Vapor R9 silhouette, originally worn by the Brazilian star during the 1998 World Cup, as a lifestyle sneaker under the new Cryo Shot line.
The colorway uses Varsity Royal and Varsity Maize with metallic silver accents along with black and sail details. It carries the style code IQ8160-400 and will retail for $210.
The pair is scheduled to release on June 30, 2026, as part of Nike's Summer 2026 lineup that adapts multiple heritage football boots for everyday wear. What do you make of this new R9 version? Let us know in the comments.
Thanks to @vladieboi
FC Isle of Man 2026-29 Home Kit Unveiled
FC Isle of Man has introduced its new home kit for the 2026-29 seasons. The design, produced by Hope & Glory, features the club's red and black colors and was selected by members through a vote.
The replica shirt is an EcoKit with a woven club crest. It will be worn by the team in the North West Counties League Premier Division.
Pre-orders are open via the official club shop until June 5, 2026. What are your thoughts on the latest FC Isle of Man home kit? Let us know in the comments.
Mexico Third Kit Debuts On Pitch vs Ghana
The Mexican national team debuted its new third kit during the friendly against Ghana on May 22 at Estadio Cuauhtémoc. The Adidas design features a black base with a tonal MX pattern, tricolor accents from the Mexican flag on the collar and sleeves, and special embroidery details. The full apparel line was also worn, including the usual sponsorship placements.
https://www.footyheadlines.com/2025/04/mexico-2026-se-kit.html
Released on May 11, the kit forms part of Mexico's preparations for the 2026 FIFA World Cup, which the country will co-host for the third time in its history. It results from a collaboration with Someone Somewhere and emphasizes national unity through the "Somos México" message.
The third kit provides an elegant alternative for when home and away colors clash. What do you think of Mexico's new third kit for the 2026-26 World Cup? Let us know in the comments.
Barcelona Releases Limited LaLiga Victory Box for 2025-26 Season
Barcelona has launched a limited edition LaLiga Victory Box to mark the club's 2025-26 title success. Priced at €499.99, the collection is sold exclusively through the official Barça store and is capped at 1,000 units total across available sizes.
Each box contains a player edition 2025-26 home jersey featuring a special commemorative LaLiga champions inscription, an official champions t-shirt, a numbered victory scarf, and a random limited Panini Instant card. The cards include rare parallels, with only 25 units across the run signed by players including Lamine Yamal, Raphinha, Lewandowski, Pedri, and Gavi.
The release follows Barcelona's league triumph in the 2025-26 campaign. Orders are now open with shipping in approximately two weeks. Would you purchase one of these boxes? Let us know in the comments.
Colo-Colo 26-27 Retro Lifestyle Kit Leaked
Kit tracker Kamil Berberler has posted details of a Colo-Colo x adidas Originals Collection long sleeve jersey. The image has been recreated with the FIFA Kit Creator tool.
The Adidas Originals Colo-Colo 2026 jersey is based on the streamlined template, in a no-nonsense black and white colorway. It has a black base with contrasting white logos.
Coritiba 26-27 Away Kit Released
Coritiba has officially revealed its new away jersey for the 2026-27 season. Produced by Diadora, the shirt known as the Jogadeira draws inspiration from the nighttime landscape of Curitiba, reflecting urban lighting, traditional architecture, and the club's deep roots in the city through the 'Curitiba é Coritiba' campaign.
The design emphasizes a dark green base with thinner white vertical stripes for a more contemporary look. It features a white polo collar with matching accents on the shoulders, sleeves, and cuffs. The club crest is on the left chest and the Diadora logo appears in white on the right. A custom jacquard pattern references historic republican posts along Rua XV de Novembro, connected to the 'Pelo Mundo Vai Brilhar' theme.
White shorts and green socks round out the kit. It is now available at official Coxa Store locations and online.
What do you think of the new Coritiba away shirt? Let us know in the comments.
Hokkaido Consadole Sapporo 30th Anniversary 26-27 Home Kit Released
Hokkaido Consadole Sapporo have announced their new home kit for the 2026-27 season made by Mizuno. The shirt celebrates the club's 30th anniversary and is set to be worn in all official matches throughout the campaign.
The design retains the team's traditional red and black vertical stripes but incorporates a starry sky pattern between them, drawing from the Hokkaido prefecture flag. It also features a special centered 30th anniversary badge marking the milestone.
The kit supports the club's push for promotion back to the J1 League.
What do you think of the new Hokkaido Consadole Sapporo 2026-27 home kit? Let us know in the comments.