Not Justified? Adidas Announce That 10/10 is Messi Day, Despite Number 10 Was Also Worn By Maradona & Pele
Oct 10, 2023, by Chris
Adidas have officially declared October 10 as "Messi Day" in honor of football superstar Lionel Messi, but is this justified?
Adidas Announce 10/10 as Messi Day - Second Attempt of Brand
The announcement was made on social media with a post that read, "🔟/🔟 a day. a number. the goat. we introduce from today that 10/10 is officially Messi Day. stay tuned for what's to come. you're not ready."
Messi released extremely limited 10/10 boots in 2014 and 2015
This is not the first time Adidas have tried to make 10/10 Messi's Day. In 2014 and 2015, the company released limited edition Messi 10/10 soccer shoes. However, they stopped this "tradition" after only two launches.
It remains to be seen if Adidas will release something special to celebrate the 10/10 day. The Three Stripes made Messi's new Miami boots available early, but that would be nothing to justify the "you're not ready" slogan.
Maradona and Pele also wore the number 10, so a Messi Day is not justified for many, including us
But is it actually justified to declare 10/10 as Messi Day? Some of the greatest footballers of all time have worn the number 10 shirt, including Pele, Maradona and Puskas. Footy Headlines think that day should be to honor all these great footballers and not just Messi.
What do you think about Adidas declaring Messi Day? Let us know your thoughts in the comments below.
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The Bordeaux 26-27 home shirt is predominantly dark navy, centered around the iconic white scapular across the upper chest. A retro-styled white polo collar with a crossover V-neck and contrasting white sleeve cuffs complement the classic aesthetic. Adding depth to the navy base is a subtle tone-on-tone geometric pattern featuring a diamond grid interwoven with the three interlaced crescents from the city of Bordeaux's coat of arms.
Hummel completes the jersey with its signature white chevrons running along the shoulders, alongside the Hummel wordmark and the club's crest displayed on the chest. Navy shorts and socks complete the full 26-27 home kit.
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In-store displays show the kit equipped with the USDC by Circle front-of-shirt sponsor and the gold FIFA Club World Champions crest positioned centrally between the Nike swoosh and the club badge. Clean, sponsorless editions have also appeared on official retail channels, complemented by matching white shorts and socks.
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The Puma Stade de Reims 26-27 third jersey is predominantly black, accented by curved light grey brush-stroke graphics across the body that resemble skid marks on asphalt. A contrasting grey V-neck collar, matching cuffs, and grey side panels complete the frame, while the club crest, manufacturer branding, and sponsor prints appear in clean monochrome white.
A standout finishing touch can be found at the lower hem in the form of a special commemorative jock tag. The badge features the Circuit de Gueux layout, the French tricolor, a checkered flag motif, and the inscription "100 ANS 1926-2026". The new third kit is available through the club's official webshop.
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The deal replaces LiveScore Bet, who served as Sunderland's sleeve sponsor during the 25-26 season. While Premier League regulations prohibit front-of-shirt gambling sponsorships starting in the 26-27 campaign, betting and casino brands remain permitted to feature on shirt sleeves.
Shuffle's logo will be displayed on the sleeve of Sunderland's kits throughout the multi-year partnership, providing global visibility for the platform as the Black Cats continue to overhaul their commercial lineup.