Official: Endrick Chooses New Balance Over Nike, Adidas and Puma

Update: Confirming the rumors and on-pitch spots, New Balance Football today announced the signing of the 17-year-old Brazilian football sensation, Endrick.

The signing is part of the brand's mission to support and promote the next generation of talented players. Endrick, who was previously signed to Nike, has joined New Balance after his contract with Nike ended in February 2023, and he had a six-month window to extend his contract with them.

Gold Endrick New Balance signature boots - debuted vs Argentina in November 2023

Endrick has been celebrated for his role in helping Palmeiras win the Brazilian top-flight league title and his call-up to the Brazil national squad. To mark the occasion, he revealed limited-edition gold New Balance boots named 'Accolade' Tekela v4+ Low boots, which have been created bespoke to him.

New Balance have been able to secure Endrick's signing over competing brands such as Nike, Adidas, and Puma, thanks to their ability to offer him a more prominent position and visibility compared to other brands. Endrick expressed his excitement about joining the New Balance family in a statement, saying that he was honored to partner with a brand that shares his core values both on and off the pitch.

With a track record of signing and promoting young talents such as Bukayo Saka, Eberechi Eze, and Harvey Elliot to name a few, New Balance are investing in the next generation of football stars.

Update: Pretty much confirming the whole story and his switch to New Balance, pictures of Endrick wearing his brand new signature cleats have appeared online, via @sguacabiafoto / @bootsclub.

Original article - November 18, 2023: According to ESPN, future Real Madrid player Endrick has signed a long-term boot deal with New Balance.

Having made his Brazil debut as the country's fourth youngest ever against Colombia, Endrick laced up in a pair of whiteout NB cleats, but, according to the report, New Balance have designed a special-edition model that Endrick will wear against Argentina on November 21.

Celebrating the coveted signing, reportedly until 2028, the first-ever official New Balance x Endrick boots are set to be gold.

The official announcement of the agreement between the parties is reported to take place in December this year, with Endrick in attendance at the company's headquarters in Boston.

As per ESPN, Endrick chose New Balance over the likes of Nike, Adidas and Puma, who were also in for his signature. The main reason cited is the fact that New Balance valued the player's potential the most, including the the development of a signature boot, something that wouldn't happen with the other brands.