AFC Bournemouth Comments About Leaked Logo, But What They Say Is Not True
Feb 26, 2024, by Chris
- Leaked Logo: A new AFC Bournemouth logo, designed by Daniel Norris, was leaked, and it's a retro design similar to one he created years ago.
- President's Comments: The AFC Bournemouth President of Business downplayed the leaked logo, but his statements are not entirely truthful.
- Future Plans: Michael B. Jordan wore a hoodie with the leaked logo and will be designing a special Bournemouth kit that will likely incorporate the logo.
On Sunday, a new AFC Bournemouth logo was leaked. A few hours later, President of Business Jim Frevola (@jimfrevola) commented on the leaked Bournemouth logo, but he is not telling the 100% truth.
All-New Bournemouth Logo Leaked
AFC Bournemouth President of Business Comments About Leaked Logo, but He is Not Saying the Total Truth
Old concept by Daniel Norris vs leaked logo.
Frevola says that "nothing is to see here," but this is not true. His other comments are also a matter of interpretation. We take a look at every comment.
"Nothing to see here"
This is totally wrong. The leaked Bournemouth logo has been created by popular designer Daniel Norris (@DanKNorris). Daniel created retro retake logos for all English teams some years ago. His retro logos also included a very similar design for Bournemouth, which the club certainly has seen and liked to become a club crest.
In fact, as spotted by one of our followers (Big thanks to rOQIQNWzKO for making us aware), Michael B. Jordan wore a Bournemouth hoodie with the logo designed by Daniel K Norris two months ago.
Bournemouth could release a special kit with the crest designed by Michael B. Jordan
But that's not all. Jordan will also be designing a special Bournemouth kit, to be launched "soon". The kit he's designing is probably going to have the logo as well.
"The trademark logo people are reading about today is all part of securing our logos for future use (think retail 👀)."
This is inaccurate. It is not just an old crest that the club is now registering as a trademark. Instead, it is a new crest building on the 1981-1983 logo.
"We wouldn’t consider changing this primary beauty of a badge without significant fan consultation."
This statement is right and, of course, sounds great. However, this is indeed an obligation. In 2022, the FA introduced new rules stating that clubs must consult with fans and have the approval of the majority before making any changes to the club crest or home shirt colors. So Bournemouth could not change its crest without asking fans.
What is right is that the leaked AFC Bournemouth logo will certainly not become the club's new logo for the 2024-2025 season already, as there would not be enough time to consult fans.
Would you like Bournemouth to adopt the new logo? Let us know in the comments below.
Ternana Women 26-27 Home Kit Released
Newly promoted Serie A Women side Ternana have officially unveiled their home kit, becoming one of the very few women teams to have their own bespoke designs.
Made by Macron, the jersey put an interesting twist on the traditional green and red stripes, using one large central stripe and four smaller stripes around it, spreading out on the top. All of the stripes are outlined with yellow trims, matching with the logos and accents.
What do you think of the new Ternana Women 26-27 home kit by Macron? Let us know in the comments.
AEK Athens 26-27 Third Kit Released
AEK Athens have just unveiled their new 2026–27 third kit, featuring the iconic Dikéfalos (double-headed eagle) emblem on the left chest.
The kit has a simple design, with blue as the dominant color, while the collar and sleeve cuffs are black.
Nike has placed the Dikéfalos emblem on the left chest, the club’s symbol, instead of the full club crest.
Nike Mercurial Superfly 11 Kobe "Mamba" Boots Leaked - Inspired by Vapor 9 'Fireberry' Boots
Footy Headlines can leak 8 more new images of the special Nike Mercurial Superfly 11 “Mamba” boots, featuring a colorway inspired by the iconic Vapor 9 “Fireberry.” Big thanks to sbootssupply.
Valletta FC 26-27 Home Kit Released
Malta club Valletta FC have unveiled their new 2026–27 home kit, featuring an extremely simple design.
The shirt is predominantly white, with a red Swoosh logo. It has a plain finish and a crew neck collar.
Fidelis Andria 2018 26-27 Home & Away Kits Released
Fidelis Andria 2018 have unveiled new home and away kits for the 2026–27 Serie D season.
Both shirts share the same design, featuring pinstripes and a polo collar. The home kit comes in blue with white stripes, while the away kit is white with blue stripes.
Al Rayyan SC 26-27 Third Kit Released
Al Rayyan SC and technical sponsor Joma have officially launched the club's new third kit for the 2026-27 season. The new release completes the Qatari side's kit collection following the earlier rollouts of their traditional red-and-black home and sleek black away uniforms.
The Joma Al Rayyan 26-27 third shirt is dominated by an elegant off-white and cream base, highlighted by deep green detailing throughout. The body and sleeves incorporate a subtle, tonal jacquard-style pattern that adds depth to the design. A tailored polo collar with a v-neck insert and delicate green piping provides a classic, sophisticated finish.
All brandings on the jersey, including the Joma logo, main sponsor QIB, and the Al Rayyan SC club crest, are executed in monochrome dark green. A dedicated 1967 tag pays tribute to the club's founding year. Matching off-white shorts with green side inserts and coordinated socks complete the kit.
If Ezeta made Barcelona's kit
Using fifakitcreator.com, we have imagined an Ezeta kit for Barça. You can create your own kits with the tool, which has a whole new mobile UI since the start of this month.
