Sunderland Wears Hummel Pre-Match Jacket Despite Active Nike Deal
Apr 13, 2024, by Chris
- Sponsorship Anomaly: Sunderland wore a Hummel pre-match jacket despite their current kit deal with Nike.
- Hummel Deal Activation: Sunderland's official Hummel kit deal doesn't start until July 2024.
- Green Light: Nike and Just Sport Group likely allowed Sunderland to wear Hummel gear early.
In a quirky twist of sponsorship, Sunderland turned heads by wearing Hummel gear for pre-match while still officially sponsored by Nike.
Sunderland Wears Unreleased Hummel 24-25 Remake Jacket Despite Active Nike Deal
Just days after announcing its switch to Hummel, the team donned a jacket reminiscent of the one they wore during the 1992 FA Cup Final. The players wore a pink Nike kit underneath the Hummel gear, which they, of course, later also used for the match.
Football kit deals usually only get active for the new season, so it's something very strange that Sunderland already wore Hummel.
Just Sport Group and Nike, Sunderland's still kit partners, probably gave Sunderland the green light to wear the Hummel jacket
Indeed, the Hummel Sunderland deal will only become active in July 2024, according to the press release. Footy Headlines is pretty sure that Sunderland's outgoing kit partners, Just Sport Group and Nike, gave Sunderland the green light to wear the Hummel gear already.
Hummel Sunderland 24-25 Home Kit
LEAKED: Sunderland to Leave Nike + Hummel 24-25 Home & Away Kits
Are you surprised to see Sunderland already wearing Hummel? Let us know in the comments below.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
