Sunderland Wears Hummel Pre-Match Jacket Despite Active Nike Deal
Apr 13, 2024, by Chris
- Sponsorship Anomaly: Sunderland wore a Hummel pre-match jacket despite their current kit deal with Nike.
- Hummel Deal Activation: Sunderland's official Hummel kit deal doesn't start until July 2024.
- Green Light: Nike and Just Sport Group likely allowed Sunderland to wear Hummel gear early.
In a quirky twist of sponsorship, Sunderland turned heads by wearing Hummel gear for pre-match while still officially sponsored by Nike.
Sunderland Wears Unreleased Hummel 24-25 Remake Jacket Despite Active Nike Deal
Just days after announcing its switch to Hummel, the team donned a jacket reminiscent of the one they wore during the 1992 FA Cup Final. The players wore a pink Nike kit underneath the Hummel gear, which they, of course, later also used for the match.
Football kit deals usually only get active for the new season, so it's something very strange that Sunderland already wore Hummel.
Just Sport Group and Nike, Sunderland's still kit partners, probably gave Sunderland the green light to wear the Hummel jacket
Indeed, the Hummel Sunderland deal will only become active in July 2024, according to the press release. Footy Headlines is pretty sure that Sunderland's outgoing kit partners, Just Sport Group and Nike, gave Sunderland the green light to wear the Hummel gear already.
Hummel Sunderland 24-25 Home Kit
LEAKED: Sunderland to Leave Nike + Hummel 24-25 Home & Away Kits
Are you surprised to see Sunderland already wearing Hummel? Let us know in the comments below.
CR Belouizdad 26-27 Home Kit Released
Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.
The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.
Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.
Vitesse 26-27 Airborne Kit Released
Dutch club SBV Vitesse and technical partner Robey Sportswear have officially launched their special 2026-27 Airborne kit. Continuing an annual tradition that dates back to 2007, the kit commemorates the 1944 Battle of Arnhem and Operation Market Garden, and will be worn during the club's annual Airborne fixture in September.
Themed "V van Vrijheid" (V for Freedom), the shirt also pays tribute to a silent act of resistance during the club's 50th anniversary in 1942, when players formed a large 'V' on the pitch in a subtle nod to the Allied Victory sign. The jersey is presented in a deep bordeaux base covered in dynamic tonal chevron patterns that form subtle 'V' shapes across the torso. Contrasting sky blue accents highlight the collar, sleeve cuffs, and underarm panels, with a white poppy placed centrally on the chest between the Robey branding and the club crest.
Matching bordeaux shorts and sky blue socks decorated with claret chevrons complete the uniform. The Robey Vitesse 26-27 Airborne kit is available to purchase now through the club's official online store.
Cambodian Premier League Becomes First Asian League to Introduce "Debut" Sleeve Patches
The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.
Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.
The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.
Newcastle United Announce BetMGM Partnership Extension
Newcastle United have officially announced a multi-year extension of their commercial partnership with BetMGM. The renewed agreement sees the operator, part of the LeoVegas Group, continue in its role as the Magpies' Official UK and European Betting Partner heading into the 26-27 season and beyond.
The collaboration first started in 2023 alongside BetMGM's launch in the UK market, following an earlier renewal in 2024. Over the past three seasons, the relationship has established a major presence on matchdays at St. James' Park, focusing primarily on fan engagement and digital activations rather than kit branding.
As part of the extended deal, Newcastle and BetMGM confirmed the return of the popular BetMGM Half-Time Challenge. The activation offers supporters attending home fixtures the opportunity to take to the pitch at the break and compete for prizes, including a trip to Las Vegas.
