Bournemouth Announces Main Kit Sponsor Deal with Asian Gambling Company BJ88
- New Sponsor: AFC Bournemouth has partnered with Asian betting company BJ88 as their new main shirt sponsor for two years.
- Financial Details: The deal with BJ88 is reportedly the largest commercial investment in the club's history, doubling the value of the previous Dafabet sponsorship.
- Sponsorship Ban: This will be AFC Bournemouth's last front-of-shirt sponsorship with a gambling company due to a Premier League ban starting in the 2026-27 season.
AFC Bournemouth has announced a new front-of-shirt sponsorship deal with the Asian sports betting company BJ88, effective immediately. This two-year agreement replaces the previous sponsorship with Dafabet, which had been in place for the past two years.
AFC Bournemouth Announces 2-Year BJ88 Main Shirt Sponsor Deal
The Bournemouth deal with BJ88 is the largest commercial investment in the club's history, reportedly worth twice as much as the previous partnership with Dafabet (we expect the new deal to be worth around 8 million GBP per year). The agreement will last for two years, covering the 2024-2026 period.
This deal is set to be the last of its kind for AFC Bournemouth in the Premier League, as the league has agreed to withdraw gambling sponsorship from the front of shirts starting in the 2026-27 season.
Impact and Benefits:
The club has also announced that it will freeze shirt prices for the upcoming season.
BJ88 was only established in 2021 and mainly active in Asia. It will soon expand to the UK under the domain name bj-88.co.uk. Aditionally, the organization operates in Latin America and South Asia, among other regions.
What do you think of Premier League teams having unknown betting companies as their main sponsors? Let us know in the comment below.
Vintage Football Shirts
from Cult Kits
1998/00 PSV *Player Issue* BNWT GK Shirt (XL) Nike
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2001/02 Real Madrid Centenary Rain Jacket (M) Adidas
2019/20 AC Milan *BNWT* Red Stadium Jacket (Multiple Sizes) Puma
2007/08 LA Galaxy Beckham #23 Away Shirt (XL) Adidas
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1992/94 Spain Home Shirt (L) Adidas
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MLS Players Wear Their National Flags on Kits Ahead of 2026 World Cup
Major League Soccer last weekend hosted a dedicated "Farewell Week" to send off its international stars. To mark the occasion, all clubs across the domestic league took to the pitch wearing specially customized kits that honored the various nations represented within their squads.
The most prominent visual update to the MLS uniforms was the addition of official national flags printed directly on the chest for all players and coaching staff. In a highly thoughtful and personalized touch, the league provided specialized double-flag variations for athletes holding dual citizenship. This bespoke detail allowed these specific players to proudly represent both their current homelands and their heritage simultaneously before joining their respective national team camps.
Beyond the chest graphics, teams also sported a unique set of squad numbers on the back of their shirts, featuring a custom pattern made up of the flags of all 48 countries participating in this summer's World Cup.
What do you think of this customized flag concept for the MLS World Cup Farewell Week? Let us know your thoughts in the comments below.
Śląsk Wrocław Announces Macron Kit Deal - No More Nike
Macron has signed a multi-year agreement to become the technical partner of Polish club WKS Śląsk Wrocław.
Starting from the 2026-27 season, the Italian brand will provide technical apparel for the club's men's first and second teams, women's team, youth academy, and blind football team. The five-season deal is the most significant technical partnership in the club's history and includes plans for a new merchandising line for supporters.
Śląsk Wrocław secured promotion to the Ekstraklasa after an impressive campaign in the second tier. Founded in 1947, the Wrocław-based club has won two Polish league titles, two Polish Cups, and one Super Cup, with experience in European competitions. Macron is developing bespoke game sets that will be revealed before the start of the new season.
The partnership bolsters Macron's presence in Polish football alongside existing deals with Lech Poznań, Widzew Łódź, and GKS Katowice.
