Chelsea Announces Damac as New Front-Of-Shirt Sponsor Until End of 24-25 Season
- New Shirt Sponsor: Chelsea FC has announced Dubai-based DAMAC Properties as their new front-of-shirt sponsor for the remainder of the 2024-25 season.
- Limited Match Appearances (Initially): The DAMAC logo will appear on the shirts for the rest of the 2024-25 season, starting with the Conference League semi-final, but initially, it was limited to a maximum of 7 matches if Chelsea reached the Conference League final.
- Branded Residential Development: As part of the partnership, DAMAC and Chelsea FC will collaborate on "Chelsea Residences by DAMAC," the first Chelsea-branded residential development in Dubai.
Update: After playing most of the season in a 'plain' kit, Chelsea finally took the field in their new DAMAC shirt in yesterday's match against Djurgårdens.
DAMAC will only appear on Chelsea's shirt for a maximum of 7 matches should they reach the final of the Conference League.
Chelsea FC has officially announced Dubai-based DAMAC Properties as their new global partner and shirt sponsor for the remainder of the 2024-25 season.
DAMAC to Feature on Front of Chelsea Shirts for Rest of 24-25 Season
The DAMAC logo will be seen on the front of Chelsea’s shirts for the rest of the 2024-25 season, starting with the UEFA Conference League semi-final clash against Djurgarden this Thursday. The deal does NOT include the Club World Cup.
As part of the partnership, DAMAC and Chelsea FC will collaborate on the creation of the Chelsea Residences by DAMAC — the first-ever Chelsea-branded residential development. The project will be located in Dubai’s new beachfront district, Maritime City, and feature over 1,400 units with exclusive amenities inspired by the club’s high-performance culture and commitment to excellence.
Jason Gannon, president and COO of Chelsea FC, said:
“DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage.”
Amira Sajwani, managing director of sales & development of DAMAC, added:
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit, and relentless pursuit of excellence.”
What do you think of Chelsea’s new FOS sponsor and the DAMAC-branded shirt? Let us know in the comments below.
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This addition comes as part of a wider trend of specialized badges seen on national team kits during the 2026 World Cup. Alongside standard tournament patches, various players have been spotted wearing insignias denoting their debut or legacy status.
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