Coca-Cola Fully Back in Premier League
- Coca-Cola and Premier League Partnership: Coca-Cola has announced a three-year partnership with the Premier League, becoming its Official Soft Drink Partner starting from the 2025-26 season.
- Team Partnerships: Coca-Cola is expanding its reach by partnering with individual Premier League clubs, including Manchester United, Arsenal, and Aston Villa.
- Fan Engagement: The partnership aims to enhance the fan experience through various initiatives, such as exclusive fan activations, center circle experiences, and access to tickets, along with on-pack promotions featuring team-themed cans.
Update - 14 August 2025: Back in May, Coca-Cola announced a three-year partnership with the Premier League, becoming its Official Soft Drink Partner from the 2025-26 season. Now, the brand is extending its reach with individual club agreements.
Manchester United have confirmed a three-year deal naming Coca-Cola as their Official Carbonated Soft Drinks Partner in the UK and Europe. Arsenal is expected to soon announce a global two-year partnership (as per sponsorship insider @Lu_Class_), with the option to extend for a third season, while Aston Villa are also set to join the list of partner clubs.
May 2025: The Coca-Cola Company has officially announced a significant new three-year partnership with the Premier League, commencing from the 2025-26 season. This deal sees the iconic beverage giant return as the league's Official Soft Drink Partner.
Coca-Cola Returns to Premier League as Official Soft Drink Partner from 2025-26 Season
The new Coca-Cola Premier League partnership aims to bring supporters closer to the action through a variety of initiatives, including exclusive fan activations, centre circle experiences, and access to tickets. Coca-Cola will also become a partner of the upcoming Premier League Summer Series.
Coca-Cola plans to leverage the sponsorship across several key brands within its portfolio, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater.
The collaboration will officially kick off with an exclusive on-pack promotion available in stores across the UK and Ireland ahead of the 2025-26 season. The promotional image accompanying the announcement showcases a collection of Coca-Cola cans, primarily 'Zero Sugar' and one 'Original Taste', each designed with the color schemes of the Premier League clubs, under the tagline "EVERY TEAM CAN, ONLY ONE WILL."
Commenting on the news, Javier Meza, President of Marketing, Europe, Coca-Cola, said, “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
Will Brass, Premier League Chief Commercial Officer, added: "We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and bring years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
This announcement marks a return for Coca-Cola to the Premier League, as the company had previously partnered with the competition from the 2018-19 season onwards.
What do you think of Coca-Cola's return as a Premier League partner and the team-themed can designs? Share your thoughts in the comments below.
