Liverpool Keeps Old Kit Font in 2025-26 Season Despite Adidas Deal

Aug 5, 2025

by PTG

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Kit Font Continuity: Liverpool will continue using the custom kit font introduced in the Nike era for the 2025-26 Adidas kits.
Club-Owned Design: The custom font is owned by Liverpool FC, not the kit supplier, ensuring consistent branding.
Precedent: Liverpool previously retained its font when transitioning from New Balance to Nike.

With the official launch of the new Adidas Liverpool kits for the 2025-26 season, a familiar detail remains on the back of the shirts. The club will continue to use the same custom kit font that was introduced and used during the previous Nike era.

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Liverpool 25-26 Kit Font

The Adidas Liverpool 25-26 kit font was first introduced for the 2022-23 season. It has been used across the 23-24 and 24-25 seasons with Nike, and has now made its debut on the new 25-26 Adidas kits, as seen in recent pre-season matches.

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This ensures a consistent identity on the back of Liverpool's shirts, proving that some design elements are owned by the club, not just the kit supplier.

While it may seem odd to see a font from the Nike era on a brand-new Adidas kit, the reason is straightforward. The custom font is not designed by the kit supplier (Nike or Adidas), but is a bespoke creation commissioned by Liverpool FC itself.

This is a similar situation to when Liverpool transitioned from New Balance to Nike in 2020, where the club's font also carried over for a period.

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What do you think of Liverpool keeping their current font for the new Adidas era? Do you like the design, or is it time for a change? Let us know in the comments below.