FC Barcelona to Extend Spotify Kit Sponsor Deal
Sep 10, 2025, by Phan Tich Giay
- Sponsorship Extension: FC Barcelona is poised to extend its lucrative front-of-shirt sponsorship agreement with Spotify, as reported by a reliable kit expert.
- Negotiating a New Contract: Instead of activating the old extension clause, Barcelona aims to negotiate a new, more profitable contract with Spotify, potentially valuing the shirt sponsorship at €120 million per season due to the club's increased global value.
- El Clásico Artist Logo: The tradition of showcasing an artist's logo for El Clásico will continue, with the Barcelona 2025-26 home kit featuring a special artist or band logo instead of the Spotify logo for the October 26 match against Real Madrid.
FC Barcelona is set to extend its main front-of-shirt sponsorship deal with the music streaming giant Spotify. This is according to Barcelona kit expert @memorabilia1899.
FC Barcelona to Extend Spotify Kit Sponsor Deal
The current agreement between Barcelona and Spotify began in the 2022-23 season and will end in the 2025–26 season. Both parties have the option to extend the contract after four years of a highly successful partnership.
The original agreement saw Spotify paying around €65-70 million per year for the shirt sponsorship, in addition to the naming rights for the stadium. The contract included an option to extend until 2030 with a moderate increase in payment.
However, according to reports from the Spanish newspaper Mundo Deportivo, Barcelona believes the club's global value has increased significantly since 2022. The club now estimates the shirt sponsorship alone could be worth up to €120 million per season. This suggests that the club and Spotify are negotiating a brand new, more lucrative contract rather than simply triggering the old extension clause.
El Clásico Artist Logo Tradition to Continue
The same source, @memorabilia1899, also reports that the popular tradition of featuring an artist's logo for El Clásico will continue this season. For the first Clásico of the season against Real Madrid on October 26, the Barcelona 2025-26 home kit will feature the logo of a special artist or band in place of the standard Spotify logo.
This follows successful and highly popular collaborations in previous seasons with global music superstars like Drake, Rosalía, The Rolling Stones, and Karol G.
The partnership between Barcelona and Spotify has been a great success, merging the worlds of football and music. This extension will see that relationship continue for years to come.
What do you think of Barcelona extending their deal with Spotify? Which artist's logo would you like to see on the El Clásico kit this year? Let us know in the comments below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
