Chelsea Announces IFS as New Front-Of-Shirt Sponsor Until End of 25-26 Season
- New Sponsor: Chelsea has announced IFS as their new front-of-shirt sponsor, effective immediately.
- Sponsorship Duration: IFS will be the front-of-shirt sponsor until the end of the 2025/26 season, after which they will transition to a global sponsor role until 2028.
- Strategic Partnership: Chelsea aims to leverage IFS's AI technology to improve the precision of their operational activities.
Chelsea officially announced a new multi-year global partnership with IFS yesterday. The brand will immediately step in as the club's new Principal Partner and take over the highly coveted front-of-shirt sponsorship space.
IFS is the world's leading provider of Industrial AI software. They specialize in helping organizations solve complex, real-world operational problems by utilizing advanced artificial intelligence.
IFS to Feature on Front of Chelsea Shirts for Rest of 25-26 Season
This new agreement brings a fresh look to the Blues' kits for the remainder of the current campaign. Here is the breakdown of the deal:
- Shirt Sponsorship Window: The IFS logo (displayed as "IFS.ai") will be featured prominently on the front of Chelsea's shirts until the end of the current 2025/26 season.
- Transition of Role: Once the 25/26 season concludes, the Swedish company will step away from the front of the shirt and transition into a global sponsor role for the club.
- Total Duration: The initial partnership between the two parties is set to run until 2028.
If this timeline feels familiar, it is because the structure of this deal is very similar to the short-term Damac sponsorship that Chelsea announced last season.
In their official statement, Chelsea highlighted that this partnership goes far beyond a standard commercial logo placement. The club intends to use IFS's market-leading AI agents to drive precision across their operations:
What do you think of the new "IFS.ai" logo on the current Chelsea kit? Is it an upgrade over their previous sponsors? Let us know in the comments below!
