Just 15 Million GBP: Chelsea Announces IFS as New Front-Of-Shirt Sponsor Until End of 25-26 Season
- Sponsorship Deal Value: Chelsea will receive £15 million from IFS for the front-of-shirt sponsorship until the end of the 2025-2026 season, which is significantly less than what other top clubs like Manchester United earn.
- Partnership Details: IFS will be the front-of-shirt sponsor until the end of the 2025-2026 season, after which they will transition to a global sponsor role until 2028, with an additional £3.5 million paid annually for the global partnership.
- IFS and Chelsea's AI Intentions: Chelsea intends to use IFS's AI technology to enhance the precision of its operational activities, indicating the partnership extends beyond mere logo placement.
Update: According to sponsor expert Łukasz Bączek and analysts GlobalData, Chelsea F.C. are set to receive £15m from IFS through the front-of-shirt sponsorship deal running until the end of the season. This is much less than Chelsea hoped for at the start of the season. For example, Manchester United receives £60m per season. In addition, the Swedish firm will pay approximately £3.5m per year over the next two seasons as part of its agreement to serve as the club’s global partner.
Update: Chelsea debuted the new IFS.ai sponsor logo in their 1-1 draw against Burnley. The logo was giant in the match, further disrupting the harmony of the Chelsea 25-26 kit (the golden FIFA badge is bigger than the Chelsea crest, for example).
Chelsea officially announced a new multi-year global partnership with IFS yesterday. The brand will immediately step in as the club's new Principal Partner and take over the highly coveted front-of-shirt sponsorship space.
IFS is a Swedish-founded global enterprise software company providing cloud-based ERP, EAM, and FSM solutions. While the company has included AI and machine learning in its products for several years, it significantly accelerated its focus on AI by launching IFS.ai in 2023
IFS to Feature on Front of Chelsea Shirts for Rest of 25-26 Season
This new agreement brings a fresh look to the Blues' kits for the remainder of the current campaign. Here is the breakdown of the deal:
- Shirt Sponsorship Window: The IFS logo (displayed as "IFS.ai") will be featured prominently on the front of Chelsea's shirts until the end of the current 2025/26 season.
- Transition of Role: Once the 25/26 season concludes, the Swedish company will step away from the front of the shirt and transition into a global sponsor role for the club.
- Total Duration: The initial partnership between the two parties is set to run until 2028.
If this timeline feels familiar, it is because the structure of this deal is very similar to the short-term Damac sponsorship that Chelsea announced last season.
In their official statement, Chelsea highlighted that this partnership goes far beyond a standard commercial logo placement. The club intends to use IFS's market-leading AI agents to drive precision across their operations.
What do you think of the new "IFS.ai" logo on the current Chelsea kit? Is it an upgrade over their previous sponsors? Let us know in the comments below!
Vintage Football Shirts
from Cult Kits
2000 Puma Eurotech Sg Football Boots (13.5 Kids)
2011/12 Torino Home Shirt (M) Kappa
2002 FC Tokyo Away Shirt (S) Adidas
2020/21 Tottenham Hotspur Nike Track Jacket (M)
2018/19 Russia *BNWT* Home Shirt (S) Adidas
2010/11 Denmark *Player Issue* GK Shirt (XL) Adidas
2004/05 Puma *BNWT* Template Shirt (S)
2012/13 Barcelona David Villa #7 Home Shirt (S) Nike
2003 Shonan Bellmare #2 Home Shirt (XS) Puma
2008/09 Juventus Nedved #11 *BNWT* Away Shirt (L) Nike
Aston Villa 26-27 Retro Jersey Leaked
Aston Villa x adidas Originals will release a special long-sleeve retro jersey. Apparel tracker Kamil Berberler shared the design, recreated with FIFA Kit Creator.
The Adidas Villa Originals jersey draws on Aston Villa's heritage with claret and blue colorways alongside classic details. It is mainly claret, with sky blue sleeves, plus yellow trim.
The Aston Villa 26-27 Retro Jersey comes with a retro Villans text on the left sleeve.
Liverpool Debut New 2026-27 Home Kit Against Brentford
Liverpool's men's team debuted their new 2026-27 home kit during their Premier League match against Brentford at Anfield on May 24, 2026. The fixture served as the final game of the 2025-26 season, with the players wearing the Adidas strip for the first time in competitive action.
The kit is primarily Active Maroon with white accents and incorporates a geometric pattern inspired by the club's iconic 1989-91 home shirts. It is paired with matching maroon shorts and socks.
https://www.footyheadlines.com/2025/09/liverpool-26-27-home-kit.html
Fans Bring Out Chairs to Honor David Alaba in Emotional Bernabéu Farewell
Real Madrid defender David Alaba was given an emotional send-off by fans at the Santiago Bernabéu during his final home match for the club. Supporters held up plastic chairs as he was substituted, recreating the Austrian's signature celebration that first went viral in 2022 during Real Madrid's Champions League comeback victory against Paris Saint-Germain.
Alaba, aged 33, will leave the club at the end of the 2025-26 season when his contract expires. He has made more than 130 appearances for Real Madrid across five years and collected 11 major trophies, including two La Liga titles and two Champions Leagues.
The chair tribute stems from Alaba spontaneously grabbing and waving a stadium seat in wild celebration during that memorable 2022 night at the Bernabéu, turning the gesture into one of his most recognizable moments with the club.
Sagan Tosu 2026-27 Home and Away Kits Released
Sagan Tosu have announced their kits for the 2026-27 season. Manufactured by New Balance, the new uniforms were officially unveiled by the club on May 23, 2026.
The home kit takes inspiration from sand and spray, tying into the meaning of the club name Sagan and symbolizing how individual elements unite into something stronger. The away kit features a feather-inspired camouflage pattern drawn from the magpie, the team's emblem.
Shibuya City FC 2026 Away Jersey Released
Shibuya City FC, a club in Japan's Kantō Soccer League Division 1, recently released its 2026 away jersey made by Mizuno. The club changed suppliers ahead of the season after previously working with New Era on earlier kits.
The design uses an Urban Blue base color drawn from Shibuya's buildings, concrete and glass. It includes an all-over pattern inspired by the famous scramble crossing, night lights and the district's energy.
New Mexico United 2026 Third Kit Released
New Mexico United have revealed their third kit for the 2026 season. Known as the Vintage Kit and manufactured by Puma, the shirt features a bright turquoise base, a bold foldover collar and a black chest band with the Visit Taos sponsor.
The kit debuted on the pitch during the May 23 home match against Charleston Battery and is now available in unisex, women's and youth sizes through the official team store and website.
MLS Players Wear Special World Cup Flag Jerseys This Weekend
Major League Soccer players are featuring special World Cup-inspired designs on their jerseys during matches on May 23 and 24. The numbers on the backs incorporate the flags of all 48 nations competing in the 2026 FIFA World Cup, set within black or white outlines depending on the base jersey color.
Each player will also wear a flag patch on the front of the jersey representing their declared nationality or citizenship. The customized kits form part of a Send-Off weekend ahead of the MLS break, with the special editions set for a league-wide auction afterward. The World Cup begins on June 11, and the 2025 MLS regular season resumes on July 16.
Celtic 26-27 Retro Jersey Leaked
A long-sleeve jersey from the adidas Originals Collection for Celtic will be launched for the 2026-2027 season. The design follows the streamlined Adidas OG retro template in dark green and incorporates the Celtic Lisbon Lions anniversary crest.
Leak via Kamil Berberler [@KamilBerberler], created with FIFA Kit Creator.
