No More Sun Minimeal: Schalke 04 to Sign Beumer Group Main Sponsor Kit Deal
Apr 21, 2026, by Phan Tich Giay
- New Sponsorship Deal: Schalke 04 will replace Sun Minimeal with Beumer Group as their main shirt sponsor starting in the 2026-27 season.
- Financial Details: The three-year deal with Beumer Group is worth around €7 million per year if Schalke is in the Bundesliga, more than doubling the previous sponsorship amount.
- Sponsor History: Beumer Group will be Schalke's sixth different main sponsor since 2022, as the club aims for a stable, long-term partnership.
According to reports from German outlets including Kicker and DerWesten, Schalke 04 is preparing to change its front-of-shirt sponsor once again. The club will conclude its partnership with Sun Minimeal and sign a new agreement with Beumer Group starting from the 2026-27 season.
Schalke 04 to Sign Beumer Group Main Sponsor Kit Deal From 26-27 Season
Schalke 04 has reportedly agreed to a three-year contract with the Beumer Group, a company based in Beckum, North Rhine-Westphalia.
BEUMER Group is a German technology company specializing in automation and material handling systems, including conveyors, baggage handling, and logistics solutions. It operates globally, serving industries such as airports, logistics, and manufacturing.
With the club currently well-positioned for promotion, the new deal is structured for the top flight. As a Bundesliga club, Schalke is expected to receive around €7 million per year from the Beumer Group. This figure more than doubles the value of their previous sponsorship, providing important financial resources to help build a competitive squad for the first division.
The outgoing sponsor, Sun AG (promoting Sun Minimeal), paid approximately €3 million per year. Their original two-year agreement included an option to extend, which the company chose not to trigger.
When the Beumer Group logo debuts on the 2026-27 kits, it will mark Schalke's sixth different main sponsor since 2022.
After a turbulent few years commercially, the club's management is aiming to establish a stable, long-term partnership with this new contract.
What do you think of Schalke 04's new main sponsor? Do you prefer the look of the Beumer Group logo on the kit over Sun Minimeal? Let us know in the comments below.
Emiliano Martinez Takes Chelsea's Number 1 Shirt
Emi Martinez has officially switched from No. 26 to No. 1 at Chelsea after just one match. The Argentine goalkeeper wore No. 26 in Chelsea's 4-3 win over Brighton.
With Robert Sanchez joining Como on loan, the No. 1 shirt became available, allowing Martínez to make the switch. Chelsea is now the third professional club where Martinez has worn No. 1, following Getafe and Aston Villa.
In a nice gesture to supporters who had already purchased his previous shirt, Martinez will sign all official “Martinez 26” jerseys bought through Chelsea's Megastore or official website. Fans can bring their shirt and proof of purchase to Stamford Bridge before October 4.
Japan U20 Debuts All-White Away Kit Variant
The all-white variation of Japan's away kit made its official debut during Japan U20's dominant 8-0 victory over Cambodia U20 in the U20 AFC Asian Cup qualifiers.
Previously, Japan premiered the original ensemble (black shorts and white socks) in a friendly match against Scotland, followed by an all-black shorts and socks variant during their 2026 FIFA World Cup Round of 32 clash with Brazil.
Leicester City 26-27 Away Retro Collection Released
Expanding on their retro-inspired aesthetic for the season, Leicester City and Adidas have officially dropped a new lifestyle apparel collection under the Adidas Originals banner. Following the popular launch of their Trefoil away shirt earlier this summer, the latest range focuses on timeless club heritage infused with classic Three Stripes street style.
The standout piece of the collection is a royal blue long-sleeve jersey adorned with an intricate all-over diagonal jacquard pattern. Much like the 26-27 away kit, the piece prominently features the iconic Adidas Trefoil alongside Leicester's nostalgic 'Running Fox' crest, which famously adorned the club's shirts until 1992. Matching royal blue three stripes run down the shoulders and sleeves to complete the vintage look.
Alongside the long-sleeve shirt, the collection includes an archival blue t-shirt with a bold white chest stripe, classic track jackets, hoodies, and matching track pants. The full Leicester City x Adidas Originals range is available now at the club's official online store and the Foxes Fanstore at King Power Stadium.
