No More Sun Minimeal: Schalke 04 to Sign Beumer Group Main Sponsor Kit Deal
- New Sponsorship Deal: Schalke 04 will replace Sun Minimeal with Beumer Group as their main shirt sponsor starting in the 2026-27 season.
- Financial Details: The three-year deal with Beumer Group is worth around €7 million per year if Schalke is in the Bundesliga, more than doubling the previous sponsorship amount.
- Sponsor History: Beumer Group will be Schalke's sixth different main sponsor since 2022, as the club aims for a stable, long-term partnership.
According to reports from German outlets including Kicker and DerWesten, Schalke 04 is preparing to change its front-of-shirt sponsor once again. The club will conclude its partnership with Sun Minimeal and sign a new agreement with Beumer Group starting from the 2026-27 season.
Schalke 04 to Sign Beumer Group Main Sponsor Kit Deal From 26-27 Season
Schalke 04 has reportedly agreed to a three-year contract with the Beumer Group, a company based in Beckum, North Rhine-Westphalia.
BEUMER Group is a German technology company specializing in automation and material handling systems, including conveyors, baggage handling, and logistics solutions. It operates globally, serving industries such as airports, logistics, and manufacturing.
With the club currently well-positioned for promotion, the new deal is structured for the top flight. As a Bundesliga club, Schalke is expected to receive around €7 million per year from the Beumer Group. This figure more than doubles the value of their previous sponsorship, providing important financial resources to help build a competitive squad for the first division.
The outgoing sponsor, Sun AG (promoting Sun Minimeal), paid approximately €3 million per year. Their original two-year agreement included an option to extend, which the company chose not to trigger.
When the Beumer Group logo debuts on the 2026-27 kits, it will mark Schalke's sixth different main sponsor since 2022.
After a turbulent few years commercially, the club's management is aiming to establish a stable, long-term partnership with this new contract.
What do you think of Schalke 04's new main sponsor? Do you prefer the look of the Beumer Group logo on the kit over Sun Minimeal? Let us know in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
