No Betting Ban in Championship: West Ham Keeps Boyle Sports as 26-27 Kit Sponsor Following Relegation
Jun 30, 2026, by Chris
Following their relegation to the Championship, West Ham United have officially confirmed that Boyle Sports will continue as their front-of-shirt sponsor for the 2026-27 season.
The betting company's logo will feature on the men's and women's home, away, third, and training kits, a move made possible because the English Football League does not currently enforce the Premier League's restrictions on gambling sponsors.
The continuation of the partnership, which was valued at around £12 million last season, comes after talks with the Tourism Authority of Thailand regarding an "Amazing Thailand" sponsorship collapsed due to the club's drop from the top flight.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
