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No Betting Ban in Championship: West Ham Keeps Boyle Sports as 26-27 Kit Sponsor Following Relegation

Following their relegation to the Championship, West Ham United have officially confirmed that Boyle Sports will continue as their front-of-shirt sponsor for the 2026-27 season.

The betting company's logo will feature on the men's and women's home, away, third, and training kits, a move made possible because the English Football League does not currently enforce the Premier League's restrictions on gambling sponsors.

The continuation of the partnership, which was valued at around £12 million last season, comes after talks with the Tourism Authority of Thailand regarding an "Amazing Thailand" sponsorship collapsed due to the club's drop from the top flight.

No Betting Ban in Championship: West Ham Keeps Boyle Sports as 26-27 Kit Sponsor Following Relegation