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No More Umbro: Hummel Bournemouth 26-27 Away Kit Released

  • New Kit Supplier and Season: Hummel has replaced Umbro as the official kit supplier for AFC Bournemouth's 2026-2027 away kit, which has been officially launched.
  • Design and Inspiration: The new away kit features a striking purple base with a bold, retro geometric pattern of zig-zags and diagonal lines, drawing direct inspiration from iconic early 90s football shirt designs.
  • Availability: The Hummel Bournemouth 2026-27 away kit, complete with purple shorts and socks, became officially available for purchase on July 30.

Taking over from Umbro, Hummel and AFC Bournemouth have officially launched the club's new away kit for the 2026-2027 season, featuring a striking purple design heavily inspired by classic early 90s football shirts.

Bournemouth 26-27 Away Kit

Check out Hummel's AFC Bournemouth 2026-2027 away football shirt below.

The new Hummel Bournemouth 26-27 away kit showcases a vibrant primary base in striking purple tones.

Drawing direct inspiration from the iconic shirt designs seen in the early nineties, the AFC Bournemouth 2026-2027 away jersey features a bold, retro geometric pattern consisting of zig-zags and diagonal lines across the entire body, delivering a fresh yet nostalgic identity for the season ahead.

White detailing is applied to the front of the collar, the sponsor logos, and the classic Hummel chevrons on the shoulders.

The Bournemouth 26-27 away shirt is finished off with a tonal, monochromatic purple and white club crest on the left chest. On the back neck, there is a bespoke, stylized "AFCB" sign-off.

Long-Sleeve Version

Bournemouth 25-26 vs 26-27 Away Kit

Purple shorts and socks round off the look of the new Bournemouth 2026-2027 away strip by Hummel.

The new Hummel Bournemouth 2026-27 away kit is officially available to purchase starting today, July 30.

What do you think of Bournemouth's 90s-inspired 26-27 away kit by Hummel? Let us know your thoughts in the comments below.

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Bespoke details include a stylized graphic of Craigievar Castle printed inside the back of the neck, as well as the city's historic "Bon Accord" motto running along the inner silicone hem tape. Pink shorts with anthracite inserts and pink socks finish off the full uniform, which is manufactured entirely from 100% recycled polyester.

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Inter Milan will have a dedicated name and number font for their new 2026-27 third kit in the UEFA Champions League, something rarely seen from the Nerazzurri in recent years as they have typically used the standard Serie A typography in Europe.

For Serie A, Inter use the standard league typography in Speed Yellow. In the Champions League, however, the Nerazzurri switch to a bespoke 1990s-inspired font with taller, sharper-edged lettering and numbers featuring a thin blue outline, matching the kit's grey.

Interestingly, Inter's 2026-27 home shirt uses the standard Serie A font and was worn in their first Champions League match against Real Madrid. The third kit, meanwhile, features a dedicated Champions League typeface.

Fans can choose between the Serie A and Champions League fonts when customizing the Inter Milan 2026-27 third kit on the club's official web store. This dual-font approach gives the European version a distinct retro feel.

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