No More Umbro: Hummel Bournemouth 26-27 Away Kit Released
, by Phan Tich Giay
- New Kit Supplier and Season: Hummel has replaced Umbro as the official kit supplier for AFC Bournemouth's 2026-2027 away kit, which has been officially launched.
- Design and Inspiration: The new away kit features a striking purple base with a bold, retro geometric pattern of zig-zags and diagonal lines, drawing direct inspiration from iconic early 90s football shirt designs.
- Availability: The Hummel Bournemouth 2026-27 away kit, complete with purple shorts and socks, became officially available for purchase on July 30.
Taking over from Umbro, Hummel and AFC Bournemouth have officially launched the club's new away kit for the 2026-2027 season, featuring a striking purple design heavily inspired by classic early 90s football shirts.
Bournemouth 26-27 Away Kit
Check out Hummel's AFC Bournemouth 2026-2027 away football shirt below.
The new Hummel Bournemouth 26-27 away kit showcases a vibrant primary base in striking purple tones.
Drawing direct inspiration from the iconic shirt designs seen in the early nineties, the AFC Bournemouth 2026-2027 away jersey features a bold, retro geometric pattern consisting of zig-zags and diagonal lines across the entire body, delivering a fresh yet nostalgic identity for the season ahead.
White detailing is applied to the front of the collar, the sponsor logos, and the classic Hummel chevrons on the shoulders.
The Bournemouth 26-27 away shirt is finished off with a tonal, monochromatic purple and white club crest on the left chest. On the back neck, there is a bespoke, stylized "AFCB" sign-off.
Long-Sleeve Version
Bournemouth 25-26 vs 26-27 Away Kit
Purple shorts and socks round off the look of the new Bournemouth 2026-2027 away strip by Hummel.
The new Hummel Bournemouth 2026-27 away kit is officially available to purchase starting today, July 30.
What do you think of Bournemouth's 90s-inspired 26-27 away kit by Hummel? Let us know your thoughts in the comments below.