FC Schalke 04 head coach Miron Muslić made a unique style statement on the touchline by wearing the...
FC Schalke 04 head coach Miron Muslić made a unique style statement on the touchline by wearing the club's new 26-27 away shirt during their pre-season friendly against Atalanta at the VELTINS-Arena.
While his players took to the pitch in their traditional royal blue home jersey, the manager sported the popular retro-inspired white away kit, complete with the classic Adidas Trefoil and vintage club crest. The appearance provided an organic spotlight for the new release, which has enjoyed unprecedented commercial demand after selling 40,000 units in just two and a half hours alongside more than 20,000 additional pre-orders.
FC Schalke 04 has recorded unprecedented demand for its new 26-27 Adidas Originals away kit, selling approximately 40,000 jerseys in just two and a half hours on launch day. According to reports from WAZ and Sport Bild, the surge marks the highest single-day kit sales total in the club's history, leaving both physical fan shops and the online store completely sold out.
The white retro jersey, featuring the iconic AdidasTrefoil logo alongside Schalke's historic crest, navy trim, and front sponsor BEUMER, captured massive interest among supporters. However, due to the overwhelming volume of orders and production schedules from Adidas, fans placing pre-orders face substantial delivery delays. Deliveries are expected to take up to four months, leaving many supporters waiting until Christmas to receive their kits.
FC Schalke 04 fans have spotted what appears to be an accidental teaser of the club's upcoming 26-27...
FC Schalke 04 fans have spotted what appears to be an accidental teaser of the club's upcoming 26-27 away kit in an official photo featuring forward Edin Džeko. In the background of a locker room image, eagle-eyed supporters noticed the edge of an unreleased jersey hanging on the left side and reflected in the mirror. The visible section shows a white base with dark blue shoulder sections and white Adidas Three Stripes running along the top. Big thanks to @hxnnes04
This subtle leak aligns closely with information surrounding Schalke's 26-27 away strip. Produced by Adidas, the jersey is expected to embrace a classic retro theme inspired by historical kit designs from the late 1980s. Key features rumored for the white away shirt include a traditional polo or V-neck collar, the iconic Adidas Trefoil logo, and a vintage Schalke crest.
While Schalke have already presented their new home jersey and vibrant green third kit for the 26-27 campaign, the retro away shirt has not yet been officially released. Its presence in the background of official promotional media indicates that marketing shoots are complete and that a formal launch from the club should take place soon.
