Manchester City, Girona, Melbourne City & More Soon?! City Football Group Announces First Puma Kit Deal
Feb 27, 2019, by Chris
The City Football Group (CFG) recently acquired its seventh club, Sichuan Jiuniu FC in China. Now the CFG and the Chinese club announced a kit deal with Puma to make the jerseys for the Chinese League Two club.
City Football Group Announces First Puma Sponsorship Deal
The deal of the Chinese third-tier club is backing up reports that Puma has lined up deals with a number of City Football Group-owned clubs this year.
The City Football Group fully or partially owns Manchester City in England, New York City FC in the USA, Melbourne City FC in Australia, Girona in Spain, Yokohama F. Marinos in Japan, Club Atlético Torque in Uruguay and now also Sichuan Jiuniu FC in China.
Manchester City will switch from Nike to Puma next season in a deal worth about £50m per year. The deal is yet to be officially announced.
Puma’s deal with Manchester City will likely extend across multiple City Football Group clubs – except for Major League Soccer club New York City, which is bound to Adidas because of the league-wide Adidas MLS deal.
Only Melbourne City currently has a deal with Nike alongside Man City, but it is expected that Girona, in the last year of a deal with Umbro that covers the 2017-18 and 2018-19 seasons, will also switch to Puma when the deal expires.
It is not yet clear whether Puma will replace Adidas as kit supplier at Yokohama F. Marinos, or whether it will replace Spanish brand Luanvi at Club Atlético Torque.
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Nottingham Forest Announce Marex Front-of-Shirt Sponsorship Deal
Nottingham Forest have officially announced a multi-year Principal Partnership with global financial services platform Marex. Starting with the 26-27 season, Marex will serve as the club's new front-of-shirt sponsor, replacing gambling brand Bally's. The agreement is reported to be worth approximately £25 million over a three-year period.
The clean Marex wordmark and arrow logo will be featured across the front of the Nottingham Forest men's and women's first-team playing and replica kits, as well as the club's netball team dresses. In addition to primary kit placement, Marex will become Forest's official Global Markets Partner and exclusive provider of foreign exchange and financial services.
The announcement resolves Forest's search for a principal partner just ahead of the new Premier League campaign, following a pre-season without a front-of-shirt sponsor. The transition also aligns with the Premier League's upcoming voluntary ban on gambling companies occupying front-of-shirt sponsorship inventory.
