Joma and Atalanta Announce Long-Term Kit Deal Extension
Italian club Atalanta and Spanish kit supplier Joma today announced an extension of their partnership until 30 June 2024.
Although the current deal between Joma and Atalanta would have only expired in 2021, the deal was renewed ahead of time to value the Lombardian club's recent success. Atalanta are on the verge of securing their first-ever Champions League participation.
The signing between the parties took place on the occasion of the recent visit of Alberto López, Creative Director of the Textile Division, Head of the Sponsorship Area of International Clubs and Managing Director Joma Sport, to Bergamo. The photo shows the handshake with Luca Percassi, Atalanta B.C. CEO, which confirms the extension of the partnership.
The release date of the Joma Atalanta 19-20 kits was not yet revealed. The 2018-19 kits were launched in late June.
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