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Loses Contracts Regularly: Under Armour Does Not Have Any Big Teams Anymore

If you are following the news in terms of kit makers and their deals, you might have noticed some trends, with some brands increasing their activity in the football market (e.g. Kappa), while other do the opposite. ONe of these brands is Under Armour, who really entered the big football market in 2011 when they signed their first major deal.

Under Armour biggest-ever deal was the one with Tottenham Hotspur. Under Armour had produced Spurs' kits since 2012-13 campaign after the North Londoners signed a five-year £50m deal (just 10 million GBP / year) with the US-based company but, with the contract having expired in 2017, Tottenham have opted for Nike instead.

Under Armour Lose At Least Fluminense, Alkmaar & Lokomotiv Moscow In 2020

Under Armour lost several of the teams in the past, including of course Tottenham, Aston Villa, Sao Paulo, Colo-Colo and Cruz Azul.

In 2020, it has been already revealed that Under Armour will lose three another big deals - those with Alkmaar. Fluminense and Lokomotiv Moscow. In fact, Under Armour completely left the Brazilian soccer pro market.

From Summer 2020, Under Armour's biggest contracts are those with Southampton (seven-year deal until 2023 singed in 2016) and with FC St.Pauli (singed in 2016, expires likely in 2021). They also make the jerseys for Argentinean clubs Estudiantes de la Plata and Rosario Central as well as those for Sydney FC (deal signed in June 2019). The don't have any real big teams anymore, and it does also not look like that they will have some in the near future.

Share your thoughts in the comments below.

2026 World Cup Kit Overview

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Stunning Wrexham 26-27 Anthem Jacket Released

Macron has officially launched the new Wrexham 26-27 anthem jacket. It displays a newly created dragon emblem, rounding out the club's away collection for the upcoming 26-27 season.

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Unai Simón Forced to Modify Gloves at 2026 World Cup

During Spain vs Belgium, the Spanish goalkeeper played in a modified pair of Reusch gloves, with the brand's signature "R" logo completely removed. This adjustment was made to meet strict FIFA rules. Big thanks to @jerseystory_vn for spotting this interesting detail.

According to section 18.4.1 of the FIFA Equipment Regulations, a manufacturer's logo on goalkeeper gloves must not exceed 20cm² and can only appear once. Because the full "Reusch" text logo was already printed on the index finger, the additional "R" logo on the back had to be removed.

However, likely due to a referee oversight, Simón still managed to play with his original, unmodified gloves - featuring both logos, during Spain's final group stage match against Uruguay.

Alongside Unai Simón, several other high-profile goalkeepers, including Álisson Becker and Gregor Kobel, are also wearing similar Reusch gloves at the 2026 World Cup.

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Fatih Karagümrük 26-27 Home, Away & Third Kits Released

Turkish club Fatih Karagümrük have officially unveiled the 2026-27 home, away and third kits. Made by Wulfz, they will accompany the club throughout the 2026-27 Süper Lig season while celebrating Fatih Karagümrük's 100th anniversary.

The home shirt retains the club's iconic red-and-black striped identity, while the away shirt combines a clean white base with bold red and black side panels. Completing the collection, the third shirt features a dark red base with black side panels, reflecting the identity of Istanbul's historic Karagümrük neighborhood.

What do you think of Fatih Karagümrük's new 2026-27 kits? Let us know your thoughts in the comments below.

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BSG Chemie Leipzig 26-27 Home Kit Released

BSG Chemie Leipzig have unveiled the 2026-27 home kit ahead of the new Regionalliga Nordost season. Once again made by Nike, the new shirt marks an important milestone as the club's first-ever self-designed kit.

Finished in Chemie Leipzig's traditional green with white accents, the jersey combines a clean, timeless look with a design created entirely in-house to reflect the club's own identity and vision. Green shorts and socks complete the full home kit.

What do you think of the new BSG Chemie Leipzig 2026-27 home kit? Let us know your thoughts in the comments below.

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SV Babelsberg 03 x FC St. Pauli 26-27 'Kein Bock auf Nazis' Special Pre-Season Kit Released

SV Babelsberg 03 and FC St. Pauli have teamed up to release special 26-27 pre-season kitsfeaturing the anti-fascist slogan "Kein Bock auf Nazis".

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Dunfermline Athletic 26-27 Away Kit Released

Scottish club Dunfermline Athletic today officially unveiled their new 26-27 away kit, produced by technical partner Erreà. The new Erreà Dunfermline Athletic 26-27 away shirt boasts a striking look in purple and green.

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FC Carl Zeiss Jena 26-27 Away Kit Released

German Regionalliga Nordost club FC Carl Zeiss Jena have officially unveiled their new Macron away kit for the 26-27 season.

While the home shirt featured a highly unconventional and vibrant tri-color checkerboard pattern, the newly released away jersey opts for a cleaner look, introducing a white and navy design.

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EXCLUSIVE: Adidas Real Madrid EQT Retro Jersey and Pants Leaked - Purple Edition

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Horrible? Real Madrid 26-27 Away Pre-Match Shirt Leaked

Following the recent leak of the official Real Madrid 26-27 away kit, football apparel tracker Kamil Berberler has shared the team's 26-27 away pre-match top.

The Real Madrid 2026-27 away pre-match football shirt boasts a bold look in pink with contrasting green sleeves. All logos are off-white.

On the back top sits a unique RMCF lettering, which is also part of the away kit.

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Kitchee 26-27 Home & Away Kits Released

Hong Kong Premier League club Kitchee have officially revealed their new 26-27 home and away kits. The home shirt is particularly interesting with a unique bubbles design.

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FC Ingolstadt 26-27 Home Kit Released

The new FC Ingolstadt 04 home kit for the 26-27 season has been officially released.

Produced by Erreà, the FC Ingolstadt 26-27 home shirt features a striking design inspired by the club's crest, reinterpreting its shapes and colors into a textured pattern across the front. This dynamic design alternates between the traditional red and black colors to add depth and a modern touch. The central pattern is framed by solid black sleeves, while crisp white details on the collar and side panels provide a sharp color contrast to complete the overall aesthetic.

FC Ingolstadt 26-27 Away Kit Revealed

FC Ingolstadt 26-27 Third Kit Released

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Salernitana 26-27 Away Kit Released

The Salernitana 26-27 away kit was officially released today. Made by Givova, the new US Salernitana 1919 26-27 away shirt features a composition that recalls the rhythm of the waves on the coast, alongside graphic and chromatic references to the Sant’Andrea cathedral facade and the Amalfi arsenal. The design follows a similar thematic direction to the home shirt released earlier in July, highlighting the club's deep connection to the surrounding coastal region and its historic architecture.

Salernitana 26-27 Home Kit Released

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