Amazon To Become Flamengo Main Kit Sponsor - First Shirt Sponsor Deal For Amazon

Friday, 5 June 2020
Amazon and Brazilian giants Flamengo are in the final stage of talks about a kit partnership to replace current sponsor Banco BS, according to several Brazilian media.

Flamengo Shirt Sponsor Banco BS Terminates Deal Ahead Of Schedule

Banco BS2, the current main shirt sponsor of Flamengo, will terminate its deal on June 30, six months ahead of the scheduled end. BS2 signed a two-year deal with Flamengo in early 2019, reportedly worth about R$15m (€2.5m) in its second year, or upwards of R$25m per year conditional on bonuses derived from new fan accounts at the bank.

According to the club, one reason for the digital bank Banco BS2 to terminate the deal earlier than planned is a “strategic decision”. The bank offered fans branded BS2 Flamengo accounts and bank cards as part of the deal.

However, Brazilian media say that the decision is directly caused by the Covid-19 pandemic, as was the departure of another Flamengo sponsor, the olive oil brand Azeite Royal.

Amazon To Sign 18 Months Flamengo Shirt Sponsor Deal

The prospected new Amazon Flamengo kit sponsor deal is said to be worth R$40 million (8 million USD for the 18 months). The desire of both parties, however, is for the partnership to be more lasting, but a conservative stance was adopted due to the election for president of the club in late 2021.

Amazon To Become Flamengo Kit Sponsor

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