First-Ever Tottenham Hotspur Sleeve Sponsor Announced
Update: Tottenham has worn their new Cinch sleeve sponsor logo for the first three times. It is solid purple with the ° in turquoise on the home kit, while it is white on the away shirt.
Tottenham Debuts Cinch Sleeve Sponsor
Premier League club Tottenham has announced their new sleeve sponsor, Cinch. The online car-selling platform becomes Tottenham's very first official sleeve partner. The new logo will be used from today, January 10, when Tottenham will wear it for the first time against lower-league side Marine A.F.C. in the FA Cup.
Tottenham Hotspur signs five-year, multi-million sleeve sponsor contract
No financial details of the agreement were announced, the only aspect of the deal that is known is the contract length of five years. It is obvious that it is a multi-million pound deal. Other 'big six' clubs receive figures around GBP 10 million every year for their sleeve sponsorships (e.g. Chelsea x Hyundai - GBP 50m - contract length 5 years).
This gives Cinch the opportunity to display their logo on the left sleeve of both the men's and women's team as well as featuring on the multi-tiered digital ribbon advertising system. There will also be marketing campaigns across social and digital platforms.
Cinch is not the first online car-selling company visible on a Premier League jersey. In fact, Aston Villa and Everton already signed main sponsorship deals with rival Cazoo before the start of this season.
Nick Hoyle, head of partnership development at Tottenham, said: “Cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. We look forward to working with Cinch and introducing their brand to our supporters.”
Avril Palmer-Baunack, chairman of Constellation Automotive Group, which owns Cinch, added: “We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support Cinch in its journey to become the brand of choice when it comes to buying a used car.”
What do you think of this partnership? Do you like the company's logo? Drop us a line below.
Cristiano Ronaldo Wears Special FIFA Legacy Patch at 2026 World Cup
Cristiano Ronaldo debuted a special FIFA Legacy sleeve patch on his Portugal kit during the 2026 World Cup, marking his historic sixth tournament appearance from 2006 to 2026.
Cristiano's Legacy badge features his signature pose.
The Legacy patch is an exclusive FIFA honor introduced to recognize players who have been selected for five or more World Cup squads. Ronaldo becomes the fourth player to wear the badge at the 2026 tournament, joining an elite group that includes Lionel Messi and Luka Modric, who are also sporting the Legacy patch alongside their respective individual award badges.
Adidas Teases Predator 1994 to 2026 World Cup Connection
Adidas has officially teased a connection between the original 1994 Predator boot and the upcoming 2026 World Cup. In a recent social media update, the brand highlighted the legacy of the iconic Predator silo, which was initially launched for the 1994 tournament hosted in the USA.
With the 2026 World Cup set to be co-hosted by the USA, Mexico, and Canada, Adidas is celebrating this 32-year journey as a full-circle moment for the boot. The brand noted that the Predator was made for the 1994 World Cup, and the tournament made the boot a legend. By stating that the road to glory continues, Adidas strongly suggests the upcoming release of special edition boots or a dedicated 2026 World Cup Predator model that pays homage to the 1994 original.
The teaser was accompanied by images showcasing the evolution of the Predator boot from its debut to its modern iteration. This announcement builds on recent Predator re-releases and limited editions, generating anticipation for what Adidas has planned for the 2026 tournament.
FC Barcelona 26-27 Home Kit Spotted on Sale Early
The new FC Barcelona 2026-27 home kit has been spotted on sale early at a Nike Store in Jeddah, Saudi Arabia, well ahead of its official launch. Shared by kit expert @memorabilia1899/@mohmash_, the retail images showcase the physical version of the shirt, which features unique multi-shade red and blue stripes designed as a tribute to the renovated Camp Nou.
