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Toyota to Become Roma Shirt Sponsor? Leaked Adidas 23-24 Kit With Toyota Logo

  • Potential Main Sponsor Change: Roma is considering replacing their current main shirt sponsor, Digitalbits, with Toyota due to concerns about Digitalbits' financial reliability.
  • Toyota Connection: Roma's owner has strong ties with Toyota and the company is currently their training wear sponsor.
  • Adidas Kit Leak: There was a recent leak of Roma's 23-24 Adidas home kit featuring a potential Toyota logo.

Roma's current training wear sponsor, Toyota, could become their main shirt sponsor, according to Calcio e Finanza.

Toyota to Become Roma Shirt Sponsor?

Italian football and business website Calcio e Finanza report that Roma could be lining up a deal with - current training wear sponsor - Toyota to become their new main shirt sponsor. Roma's contract with their current sponsor, crypto firm Digitalbits, runs until the end of the 23-24 season, but the club are said to be considering alternatives in the wake of Digitalbits failure to honour their payments to the other club they sponsor, Inter.

Mock-up showing Toyota's logo on Roma's leaked 23-24 home kit.

Roma have so far encountered no problems of this nature with Digitalbits, who came on board with the club in 2021. Nonetheless, the firm's dealings with Inter, as well as the news of Whalefin's cancellation of their sponsorship deal with Atlético Madrid, have apparently made Roma wary of a possible collapse in their financial relationship with Digitalbits.

Toyota signed on as a training wear sponsor in 2022 but they are now also considered to be a candidate for the chest sponsor slot on Roma's match kits. The club's American owner, Dan Friedkin, has strong ties to the Japanese car manufacturer. He is the USA's biggest distributor of Toyota vehicles, responsible for 15% of all sales in the country. If Roma decide to minimize the risk associated with being in a crypto partnership and get out of the deal a year early, Toyota could well be top of their list of potential replacements.

Toyota have sponsored Valencia, Fiorentina and Nagoya Grampus Eight.

Would you like to see the Toyota logo on Roma's Adidas kits next season? Comment below.

2026 World Cup Kit Overview

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Nike Pure Swansea 26-27 Kits Released

Marking their highly anticipated return to the Cymru South, Welsh side Swansea University FC have officially unveiled their new kits for the upcoming 2026-2027 campaign.

Supplied by Nike through teamwear specialists Direct Soccer, the new release provides the university team with a sharp aesthetic as they prepare for life back in the second tier of the Welsh football pyramid.

The standout of the release is the eye-catching away shirt, which boasts a vibrant mint green base. The front of the jersey is defined by a thick, solid black central vertical stripe, perfectly flanked by thinner black pinstripes running down the length of the torso. A clean white crew-neck collar and matching white Nike Swoosh add a crisp contrast to the design. The home kit is bright orange.

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The debate over Brazil’s most iconic shirt number has been officially settled ahead of the 2026 World Cup. It has been confirmed that Neymar will retain the famous No. 10 jersey for the upcoming tournament in North America.

Following a lengthy period away from the national team due to injury, questions had naturally arisen regarding the future of the prestigious shirt. During Neymar's prolonged absence, the Brazilian No. 10 was shared among the squad's other attacking stars. Both Vinicius Junior and Raphinha have donned the historic number in recent international fixtures.

Despite their growing influence and status within the Seleção, both players have willingly stepped aside out of respect for the veteran forward. Highlighting the squad's unity on the matter, Vinicius Junior openly addressed the situation, stating clearly that the shirt "obviously belongs to Neymar."

Earlier rumors suggested that Neymar might adopt the No. 13 jersey.

Do you agree with the decision to keep Neymar in the No. 10 shirt, or was it time to pass it on to a younger player like Vinicius Junior? Let us know in the comments below.

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The kit features a unique design with three shades of red and three shades of blue in each stripe, paying tribute to the renovated Camp Nou's exterior.

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