Atlético to Sign Riyadh Air Kit Sponsorship Deal
Update: We have created three mock-ups of how the Riyadh Air logo could look on the Atlético Madrid 23-24 home kit. The version with the icon and the Riyadh text in Latin-script only on the bottom appears most likely.
Atlético Madrid 2023-2024 Home Kit x 3 Other Possible Looks of Riyadh Main Sponsor
Atletico Madrid have been in search of a new sponsor after the deal with crypto platform WhaleFin fell through. According to Mundo Deportivo, they have been negotiating with several airlines, with Riyadh Air, a Saudi Arabian airline owned by the country's Public Investment Fund, currently in the lead. The airline aims to become a major player in the industry by 2030.
As per @MercadoATM, who tipped us about the story, it's a done deal and Riyadh Air will be announced as the new new Atletico Madrid main sponsor next week. It will be a five-year deal.
Interestingly, both Atletico and Riyadh Air have been teasing about a sponsorship deal. Riyadh Air tweeted the following just as Atletico's game against Manchester City ended earlier today.
The #FutureTakesFlight with a new frontier in sponsorship. pic.twitter.com/5v4hzqn9HA
— Riyadh Air (@RiyadhAir) August 2, 2023
Atletico, meanwhile, had different messages on their training shirts this week, with the slogan "To the World" being part of Riyadh Air's tagline "From Riyadh to the World".
If the deal goes through, Riyadh Air will replace WhaleFin, which had agreed to pay 40 million euros annually until 2027.
While the club are selling shirts without WhaleFin's logo, the players still wear the old advertising in matches. However, this will change once the agreement with Riyadh Air is finalized.
Atletico Madrid 23-24 Kits
Additionally, Capital Energy, the previous sponsor for the training jerseys, is also leaving, leaving the club searching for another new sponsor.
Let's hear your thoughts in the comments below.
Awesome: Leeds United 26-27 Home Kit Concept Based on Leaked Bayern München Away Kit
A stylish Leeds United home kit concept has caught the attention of fans online. Created by Leeds supporter and graphic designer @ZK1919, the concept directly adapts the design of an Adidas FC Bayern away kit, transforming it into a Leeds home shirt.
The concept features the classic Adidas Trefoil logo and integrates Leeds United's front-of-shirt sponsor, Red Bull. To match the club's traditional colors, the designer swapped the original red accents for yellow and outlined the Red Bull logo in blue. The concept also sparked discussions among supporters regarding the exact shade of yellow, the choice of the club badge, and the potential constraints of Red Bull's corporate branding rules on future kits.
While purely a fan-made design and not an official leak for the 2026-27 season, it highlights the potential of an Adidas Trefoil Leeds kit. The actual Leeds United 26-27 home kit has been very unpopular ahead of its release.
Bayern München 26-27 Away Slides Leaked
We can leak images of Adidas Bayern München slides, revealing a design mirroring by the club's upcoming away kit.
The slides feature a white base and a textured strap showcasing the traditional FC Bayern München e.V. crest. As 2026-27 away kit's color palette, the strap is accented with Adidas' signature three stripes in a distinct navy, red, and navy combination.
2026 World Cup Sleeve Patches Guide Revealed
FIFA is introducing an updated sleeve patch system for all national teams competing in the 2026 World Cup. Now, an official document confirms which kit goes with which kit.
The seven former World Cup-winning nations will wear exclusive gold-themed patches on their right sleeves, while the rest of the teams will use standard black-and-white versions. Additionally, the left sleeve patch will update dynamically, changing for every matchday during the group stage and continuing to update for each knockout round from the round of 32 through to the final.
