Chelsea Announce Infinite Athlete 23-24 Main Kit Sponsor Deal

Update: The Chelsea men's team are debuting the new Infinite Athlete kits in their away game at Fulham. As expected, the sponsor logo really dominates one's attention compared to the iridescent Nike and Chelsea logos.

After waiting weeks for Premier League approval, Chelsea Football Club have finally announced that Infinite Athlete will be their principal partner for the 2023-24 season.

Chelsea Infinite Athlete Kit Deal - Valid 42 Million GBP For One Year

The Chelsea Infinite Athlete deal is said to be worth ~£42 million/year. The Infinite Athlete brand will appear on the front of the men’s and women’s teams' playing kits and training kit sleeves, starting with Chelsea Women’s FA Women's Super League game against Tottenham Women on Sunday.

Chelsea say that the partnership will "revolutionize the world of football and global sports, especially when it comes to fans wanting to consume more match and player data and control their own viewing experience.

Fans will be able to buy the 2023-24 match and replica kits with Infinite Athlete branding from official club outlets and selected retailers in the near future.

Chelsea in Talks with Riyadh Air Over Main Shirt Sponsorship Deal

Sep 6, 2023

Chelsea Infinite Athlete Deal - Key Facts

🤝 Infinite Athlete becomes Chelsea’s principal partner

👕 The brand will appear on the front of the men’s and women’s teams' playing kits

💰 The deal is said to be worth ~£42m

📈 The brand combine sports video and data technology with safety and performance analytics

Meanwhile, Riyadh Air are favorites to become Chelsea's sponsor from the 2024-2025 season.

Do you like how the Infinite Athlete logo looks on the Chelsea 2023-24 kits? Let us know in the comments below.