Other Teams Facing the Same Issues? São Paulo Leave Adidas, President Reveals Various Problems With German Three Stripes Brand
Sep 14, 2023, by Chris
São Paulo Football Club today announced that it will not renew their five-year partnership with Adidas, which is set to end in December 2023. While the official statement of the club was very generous for Adidas, the president criticized Adidas heavily in an interview. Story via the fantastic Brazilian football shirt specialists Mantos do Futebol.
Sao Paulo have switched brands regularly in their history
São Paulo will switch to wearing New Balance uniforms in January 2024, which was confirmed by their president, Julio Casares, on the Roda Viva program on TV Cultura.
Sao Paulo President: Imperfect Treatment From Adidas for the Club
São Paulo x Adidas.
São Paulo president Casares criticized the German sports equipment supplier and cited several problems with their partnership, such as difficulties in product distribution, lack of exclusivity in the creation of products, and a missing four-hands-on-deck effort between the club and supplier.
Flamengo are the only Brazilian club with an Elite treatment
According to Casares, these problems are challenging because Adidas need more time to develop pieces and has other clubs in their portfolio, like Cruzeiro, Atlético Mineiro, Internacional, and Flamengo, who are the only Brazilian club with better treatment.
New Balance will prioritize Tricolor Paulista and provide exclusivity to the club
In contrast, New Balance will prioritize Tricolor Paulista and provide exclusivity to the club. The announcement of the partnership was first made by Mantos do Futebol in May 2021.
Official Club Statement: After five years of partnership, São Paulo Futebol Clube and adidas will not renew the agreement to supply sports equipment in a contract to be terminated at the end of 2023. Over these years, adidas and São Paulo have released historic shirts that have been immortalized by tricolor fans in the three stripes brand's third spell at the club. The current season's uniforms and collection are still available for purchase on the club's and brand's official sales channels while stocks last.
São Paulo have yet to launch one last shirt in their Adidas partnership, which will be Pink October shirt.
Do you think other non-elite clubs are challenging similar problems when partnering with a big supplier like Adidas? Share your thoughts in the comments.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
Nike Kobe 8 Protro 'Mambacurial' Releasing Next Week
Nike is set to officially bring back one of its most famous crossover designs, the Kobe 8 Protro "Mambacurial", releasing on September 19, 2026. First introduced in 2013 as a tribute to Kobe Bryant's lifelong passion for football, the sneaker drew direct inspiration from the vibrant 2013 Nike Mercurial Vapor IX football boot. Thirteen years after its original debut, the model returns under the modernized Protro banner, uniting basketball performance with iconic football heritage. Big thanks to House of Heat.
The shoe faithfully recreates the beloved colorway, featuring a bold gradient across the engineered mesh upper in Red Plum, Pink Flash, and Electric Green. Signature football details define the look, including the oversized forefoot Swoosh that mimics Mercurial boot branding, massive block-letter "NIKE" lettering across the medial flank, and a translucent neon green outsole. Modern Protro upgrades have been implemented beneath the surface to provide improved cushioning and traction.
SK Brann Kvinner 26-27 Third Kit Released
Norwegian Toppserien side SK Brann Kvinner have officially unveiled their new 26-27 third kit, produced by Nike in collaboration with Unisport. The team debuted the vibrant new design during their away fixture against Lyn in Oslo.
The Nike SK Brann Kvinner 26-27 third shirt features a purple base paired with a large, dark rhododendron flower graphic printed across the front. The design honors Bergen's reputation as Norway's "Rhododendron City," known for the vibrant bushes that flourish in gardens and parks across the city. All branding, including the Nike Swoosh, monochrome Brann crest, and sponsor logos, is applied in a contrasting bright pink.
On the back, the jersey includes the inscription "For Bergen" in gothic lettering just below the collar, symbolizing the pride of representing the city on away trips. The new third uniform completes Brann Kvinner's 26-27 wardrobe alongside their traditional red home and dark away kits.
Special Club América 26-27 Kit Font Released
Club América has unveiled a special commemorative kit font for the 26-27 season, celebrating Mexican Independence Day and the club's marquee Clásico matches throughout September. The bespoke nameset replaces the regular squad typography on the back of Las Águilas' primary yellow home shirt, adopting the iconic green, white, and red of the Mexican flag.
The custom numbers feature a deep green base detailed with thin white vertical pinstripes. Embedded along the vertical lines are historic commemorative inscriptions, including the club name, the date "16 - 09 - 1810" marking the start of the Mexican War of Independence, and "INDEPENDENCIA DE MÉXICO". The player names above are rendered in vibrant red with a clean white outline.
To complete the patriotic design, each numeral incorporates a geometric red and cream 3D shadow effect, alongside Club América's crest placed at the base of every digit. The special typography delivers a unique cultural tribute, adding extra identity to the squad's jerseys during one of the most important periods of the Mexican football calendar.
