Ajax Extend Adidas Kit Deal Until 2031
Jan 11, 2024, by Pat
- Partnership Extension: Ajax and Adidas have extended their partnership until 2031, continuing a collaboration that began in 2000.
- Long-Term Commitment: This extension establishes the longest sporting goods partnership in the Eredivisie and demonstrates Adidas's continued support for Ajax, through successes and challenges.
- Mutual Benefit: The collaboration is a vital international partnership for Adidas that allows Ajax to create unique collections, and they both look forward to future collaborations, both on and off the pitch.
Ajax and adidas, partners since 2000, have extended their collaboration until 2031, marking one of the longest-running relationships in European football. This extension surpasses the 30-year milestone, making it the Eredivisie's lengthiest sporting goods partnership.
The extension is announced through a video celebrating past football highlights and recognizing Ajax gems nurtured under adidas, linking the club's legacy with future generations from the Ajax Academy.
The future is iconic.
— AFC Ajax (@AFCAjax) January 11, 2024
Ajax x adidas 🤝 2031
Menno Geelen, Commercial Director of Ajax: "Over the years, we have not only seen growth in the number of teams being supplied by adidas but our partnership has grown in all aspects. What makes this partnership so special to me, is that adidas was always there for us. Not only when we had European success, or the two series of back-to-back national championships, but also in the less successful years. This extension is meaningful and shows further proof of the faith they have in our partnership."
"We are amongst adidas’ most important international partners, which has given us the opportunity to develop extraordinary collections together for several years. Just a few excellent examples are the black and gold third kit from 20/21, the Marley kit in 21/22 and the classic adidas Originals collections over the last couple of years. We truly look forward to the years and kit introductions ahead of us."
Nick Craggs, General Manager adidas Football: "Ajax is a one of those partners that simply makes our football heart beat faster, with the club’s rich heritage deeply rooted in European football, the attacking playing style, its innovative approach to talent development and their stand-out marketing activations. We are honored to be part of the club’s history for nearly 25 years, excited to extend this well beyond the club’s 125-year anniversary and can’t wait to share with Ajax fans around the world what we have in store for the club, on and off the pitch.”
Are you happy to see Ajax continue with Adidas? Comment below.
FC Tokyo 26-27 Third Kit Released
J1 League club FC Tokyo has officially revealed its new 26-27 third kit produced by New Balance. Following the club's full collection unveiled earlier in the summer, the new third uniform builds on the overarching dawn theme with a distinct design concept titled "THE BORDERLESS BALANCE".
The New Balance FC Tokyo 26-27 third shirt combines New Balance's signature gray tone with deep navy to capture the transition from night to dawn over the capital. Subtle red gradient streaks emerge along the shoulders and bottom hem, adding a dynamic accent to the dark base. All sponsor logos and the FC Tokyo crest are applied in clean monochrome white, creating a sleek lifestyle-friendly look.
FC Tokyo will debut the 26-27 third kit in J1 League action in February 2027 against V-Varen Nagasaki and JEF United Chiba.
No More Hummel: Stimulus Puerto Rico 2026 Home & Away Kits Released
The Puerto Rican Football Federation (FPF) has officially launched its new home and away kits for the 26-27 cycle, marking the beginning of a technical partnership with American sportswear brand Stimulus Athletic. The Minneapolis-based custom kit maker takes over the apparel duties for El Huracán Azul, officially replacing previous supplier Hummel.
The new home shirt boasts a bold geometric pattern in deep blue and black shades, inspired by the historic cobblestones of Old San Juan alongside the luminous glow of Puerto Rico's world-famous bioluminescent bays. The striking mosaic extends across the entire front and sleeves, complemented by subtle teal accents along the collar and cuff trims. Black shorts and blue socks complete the primary uniform.
In contrast, the away jersey provides a crisp white design adorned with details drawn directly from the national flag. It features dynamic red striping down the flanks that fades into a digital gradient towards the hem, flanked by cyan and red accents on the collar and sleeve cuffs. Both shirts are available for $80 through the official FPF online store, alongside dedicated goalkeeper versions.
Official 26-27 TV Scoreboard Of Top European Competitions
Following the start of the 26-27 season, we have had a complete view over every official TV scoreboard of the biggest European competitions. Though there are mostly no changes, we can see how many of the top leagues are adapting the current trend of minimalistic designs.
Join us to take a look at current scoreboard graphics from Premier League, LaLiga, Serie A, Bundesliga and UEFA Champions League. Huge thanks to our partner @whatthekit_x for amazing compilation.
Chattanooga Red Wolves Reveal Vibrant Hispanic Heritage Pre-Match Shirt
USL League One club Chattanooga Red Wolves SC have unveiled a striking special-edition warm-up top in celebration of Hispanic Heritage Month. Worn ahead of the club's annual Hispanic Heritage Night celebrations, the design pays homage to the rich cultural contributions and traditions of the Hispanic and Latino communities within the local area and across the sport.
Set against an off-white base, the standout feature of the shirt is a massive howling wolf graphic across the front. The silhouette of the club's emblem is brought to life through intricate Mesoamerican and folk art motifs, filled with vibrant shades of teal, red, yellow, orange, and violet. Matching cultural diamond patterns run down the red side panels, while the sleeve cuffs are detailed with horizontal sequences representing various Latin American flags.
The reverse side continues the celebratory theme with a sun wheel and mythological fauna gracing the upper back. Centered below is the club's rallying cry, "DALE LOBOS," printed in a bold red textured font and framed by geometric borders.
US Cremonese 26-27 Third Kit Released
Italian club US Cremonese and technical sponsor Acerbis have officially unveiled their new third kit for the 2026-27 campaign. Designed by Cremona native Carlo Enrico Bonvicini, the jersey is built around a deep navy base enhanced by an alternating pattern of glossy and matte tonal pinstripes for subtle depth.
Elegant golden trim outlines the classic polo collar and sleeve cuffs, complemented by monochrome gold sponsor branding and a reimagined two-tone club crest that references 1980s and 1990s iconography alongside the historical Giovanni Baldesio legend.
