Ajax Extend Adidas Kit Deal Until 2031
Jan 11, 2024, by Pat
- Partnership Extension: Ajax and Adidas have extended their partnership until 2031, continuing a collaboration that began in 2000.
- Long-Term Commitment: This extension establishes the longest sporting goods partnership in the Eredivisie and demonstrates Adidas's continued support for Ajax, through successes and challenges.
- Mutual Benefit: The collaboration is a vital international partnership for Adidas that allows Ajax to create unique collections, and they both look forward to future collaborations, both on and off the pitch.
Ajax and adidas, partners since 2000, have extended their collaboration until 2031, marking one of the longest-running relationships in European football. This extension surpasses the 30-year milestone, making it the Eredivisie's lengthiest sporting goods partnership.
The extension is announced through a video celebrating past football highlights and recognizing Ajax gems nurtured under adidas, linking the club's legacy with future generations from the Ajax Academy.
The future is iconic.
— AFC Ajax (@AFCAjax) January 11, 2024
Ajax x adidas 🤝 2031
Menno Geelen, Commercial Director of Ajax: "Over the years, we have not only seen growth in the number of teams being supplied by adidas but our partnership has grown in all aspects. What makes this partnership so special to me, is that adidas was always there for us. Not only when we had European success, or the two series of back-to-back national championships, but also in the less successful years. This extension is meaningful and shows further proof of the faith they have in our partnership."
"We are amongst adidas’ most important international partners, which has given us the opportunity to develop extraordinary collections together for several years. Just a few excellent examples are the black and gold third kit from 20/21, the Marley kit in 21/22 and the classic adidas Originals collections over the last couple of years. We truly look forward to the years and kit introductions ahead of us."
Nick Craggs, General Manager adidas Football: "Ajax is a one of those partners that simply makes our football heart beat faster, with the club’s rich heritage deeply rooted in European football, the attacking playing style, its innovative approach to talent development and their stand-out marketing activations. We are honored to be part of the club’s history for nearly 25 years, excited to extend this well beyond the club’s 125-year anniversary and can’t wait to share with Ajax fans around the world what we have in store for the club, on and off the pitch.”
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