Ajax Extend Adidas Kit Deal Until 2031
- Partnership Extension: Ajax and Adidas have extended their partnership until 2031, continuing a collaboration that began in 2000.
- Long-Term Commitment: This extension establishes the longest sporting goods partnership in the Eredivisie and demonstrates Adidas's continued support for Ajax, through successes and challenges.
- Mutual Benefit: The collaboration is a vital international partnership for Adidas that allows Ajax to create unique collections, and they both look forward to future collaborations, both on and off the pitch.
Ajax and adidas, partners since 2000, have extended their collaboration until 2031, marking one of the longest-running relationships in European football. This extension surpasses the 30-year milestone, making it the Eredivisie's lengthiest sporting goods partnership.
The extension is announced through a video celebrating past football highlights and recognizing Ajax gems nurtured under adidas, linking the club's legacy with future generations from the Ajax Academy.
The future is iconic.
— AFC Ajax (@AFCAjax) January 11, 2024
Ajax x adidas 🤝 2031
Menno Geelen, Commercial Director of Ajax: "Over the years, we have not only seen growth in the number of teams being supplied by adidas but our partnership has grown in all aspects. What makes this partnership so special to me, is that adidas was always there for us. Not only when we had European success, or the two series of back-to-back national championships, but also in the less successful years. This extension is meaningful and shows further proof of the faith they have in our partnership."
"We are amongst adidas’ most important international partners, which has given us the opportunity to develop extraordinary collections together for several years. Just a few excellent examples are the black and gold third kit from 20/21, the Marley kit in 21/22 and the classic adidas Originals collections over the last couple of years. We truly look forward to the years and kit introductions ahead of us."
Nick Craggs, General Manager adidas Football: "Ajax is a one of those partners that simply makes our football heart beat faster, with the club’s rich heritage deeply rooted in European football, the attacking playing style, its innovative approach to talent development and their stand-out marketing activations. We are honored to be part of the club’s history for nearly 25 years, excited to extend this well beyond the club’s 125-year anniversary and can’t wait to share with Ajax fans around the world what we have in store for the club, on and off the pitch.”
Are you happy to see Ajax continue with Adidas? Comment below.
Bristol Rovers Announce 5-Year Puma Kit Deal
Bristol Rovers have officially announced a five-year technical kit partnership with Puma, taking effect from the 2026-27 season. Replacing previous supplier Macron, the new agreement is described by club CEO Ritchie Bates as the largest commercial deal in Bristol Rovers' history. Under the partnership, the global sportswear brand will manufacture match kits, replica shirts, and training wear for the men's first team, women's first team, and academy squads.
Coinciding with the announcement, the club also revealed the new Puma Bristol Rovers 2026-27 home kit. The shirt faithfully retains the team's traditional blue and white quartered design, updated with solid blue sleeves and a clean crew neckline.
Adidas CEO Wears Custom Hlaf-and-Half Mexico / South Africa Kit at 2026 World Cup Opening Match
Adidas CEO Björn Gulden caught the attention of football shirt fans at the opening match of the 2026 FIFA World Cup between Mexico and South Africa. For the occasion, Gulden wore a unique, custom-made half-and-half Adidas jersey combining the home kits of both competing nations.
The bespoke shirt features a direct split down the middle, merging the green base and red details of the Mexico 2026 home kit with the yellow and green design of the South Africa 2026 home kit. As both Mexico and South Africa are sponsored by Adidas, the mash-up served as a diplomatic and promotional choice for the brand's chief executive at the tournament's inaugural game.
This split Mexico and South Africa jersey is a one-off custom creation specifically made for the Adidas CEO and will not be available for retail sale. It highlights the brand's prominent presence at the 2026 World Cup right from the opening whistle.
South Korea 2026 World Cup Home Kit Features National Flag on Sleeve
The South Korea 2026 World Cup home kit, made by Nike, has been revealed with a notable detail on the left sleeve. The new jersey prominently displays the South Korean national flag, adding a classic touch to the overall design. This element complements the nation's iconic red base, continuing the visual identity established by Nike for the upcoming tournament.
Following the initial reveal, football fans quickly pointed out that the inclusion of the national flag is a consistent feature in South Korea's kit history. Social media discussions highlighted several past uniforms that also displayed the flag, confirming that this design choice honors a long-standing tradition for the national team.
Puma Czech Republic 2026 Kit Heavily Torn During Match
During a recent 2026 World Cup match, Czech Republic player Pavel Šulc experienced a significant kit malfunction when his Puma jersey was heavily torn. Images from the game show the shirt ripped in several places and hanging in tatters, drawing immediate attention from fans and spectators.
The incident has sparked criticism regarding the durability and quality of Puma's current national team kits. Fans on social media were quick to point out the extreme thinness of the material, with many comparing the fabric to paper. The scene also brought back memories of previous instances where Puma kits were easily damaged during major international tournaments, most notably with the Switzerland team at Euro 2016.
While modern football shirts are designed to be highly lightweight and breathable to aid player performance, this level of tearing raises questions about the balance between advanced materials and basic structural integrity. Puma has yet to officially comment on the exact cause of the material failure.
Travis Scott x Nike Total 90 Football Released
As part of the surprise Travis Scott x Nike Total 90 collection drop on June 11, a special edition Total 90 Academy football has been released.
Tied to the Rip The Script campaign ahead of the 2026 World Cup, the ball features a striking design in gold, black, and green, blending the iconic Total 90 aesthetic with Travis Scott's signature branding.
The football, along with the rest of the capsule, was launched without warning and is available exclusively through Nike's and Travis Scott's official website.
