Crystal Palace Announces "Record" NET88 Shirt Sponsorship Deal

Jun 12, 2024

by Pat

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Sponsorship: Crystal Palace has secured a record two-year front-of-shirt sponsorship deal with NET88, an online gaming provider.
Scope: The partnership includes branding on matchday apparel, training wear, and at Selhurst Park, as well as the club's website.
Timing: The deal’s two-year length is within the current rules, as betting sponsorships on jerseys are banned from 2026.

Crystal Palace has announced NET88 as the men's team's official front-of-shirt sponsor for the 2024-25 season through a record two-year deal. This partnership will also see NET88’s logo featured on the team’s official training wear. Besides the shirt branding, NET88, an online gaming services provider, will gain visibility at Selhurst Park on matchdays and on the club’s website.

Barry Webber, Chief Commercial Officer of Crystal Palace, says: “We’re pleased to announce this principal partnership ahead of the upcoming Premier League campaign as we build upon the excellent form of the men’s team at the end of last season, culminating in the selection of four players for the England Euros squad, more than any other Premier League club. Net88 is a global online gaming platform for sports and gaming fans alike, and we’re looking forward to working with them at this exciting time.”

A NET88 spokesperson said: "Everyone at Net88 is excited to work with Crystal Palace after a fantastic end to last season. We are delighted to join a club that is moving forward with their great young talent. We are proud to be the club’s front of shirt sponsor and aim to build a successful relationship with the team and their passionate fans."

The two-year duration of the deal coincides with the upcoming ban on betting jersey sponsors in the Premier League, which will come into effect in 2026.