Official: Champions League 2024-2027 Brand Identity Released - Kick of Light
Sep 1, 2024, by Chris
- New Brand Identity: UEFA has launched a new Champions League brand identity called "Kick of Light," for the 2024-2027 cycle featuring a multicolor "rainbow" palette.
- Visual Changes: The new branding includes a prism-inspired design, a reworked starball with multicolor detailing, and a slightly updated intro and sleeve badge, while the main logo remains the same.
- Three Year Cycle: UEFA updates the Champions League visual branding every three years, with this new iteration to be used from 2024 to 2027.
Update: UEFA has officially unveiled the new UEFA Champions League brand identity, called Kick of Light. It also brings us a revamped intro intro.
UEFA reveals a new visual for the Champions League for every cycle, which covers three years. The last update was made in 2021 and used until 2024. The new will be used from 2024 until 2027.
UEFA reveals an updated visual every three years
UEFA Updates Visuals for the 2024-2027 Champions League Cycle
The new UEFA Champions League 24-27 branding is similar to the old one, with one crucial change. The previous color scheme (navy blue with purple and pink accents) has been replaced with a new palette featuring the iconic blue with multicolor 'rainbow' detailing.
The new multicolor brand is based on the characteristics of a prism
The new multicolor brand is based on the characteristics of a prism and includes a reworking of the familiar starball and associated imagery. The Starball and stadium dome are now made of glass and the colors move around the edges of the stars representing the participating clubs. There will also be a slightly refined re-recording of the UEFA Champions League anthem.
UEFA Champions League Logo Stays Same for 2024-2027 Cycle
Most importantly, the iconic Champions League logo remains unchanged, preserving its recognizable and prestigious design.
UEFA 24-25 Club Competition Logos Revealed - Champions League Stays Same, Others Change
2024-2027 Champions League Intro
UEFA has also updated the Champions League intro, which still has the iconic Champions League stadium at the center stage. The stars construction features the new multicolor detailing.
2024-2027 UEFA Champions League Sleeve Badge
There is a slight update to the UEFA Champions League sleeve badge. UEFA added a border to it, which will help contrast it and make it more visible.
Minimal Update: Champions League 24-25 Kit Sleeve Badge Released
2024-2027 Champions League Draw Design
Do you like the updated UEFA Champions League branding? Let us know in the comments below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
