Dortmund Have Two Different Sponsors at FIFA Club World Cup?
- Sponsorship Uncertainty: Borussia Dortmund's photoshoot for the 2025 FIFA Club World Cup featured kits with logos from both their current sponsor, Evonik, and their incoming sponsor, Vodafone.
- Evonik Possibility: Dortmund may be contractually required to display the Evonik logo for all events within the 2024-25 season, potentially including the Club World Cup.
- Vodafone Possibility: Dortmund and Vodafone might want to showcase their new partnership early at the Club World Cup to capitalize on its large global audience.
An interesting and rather unusual sponsorship situation is developing at Borussia Dortmund ahead of the 2025 FIFA Club World Cup. During a recent photoshoot in preparation for the tournament, players were reportedly involved with kits featuring logos from both their outgoing sponsor, Evonik, and their new incoming sponsor, Vodafone.
Dortmund Have Two Different Sponsors at FIFA Club World Cup?
The new partnership with Vodafone has been announced. However, the appearance of the Evonik logo during the CWC photoshoot suggests that the transition between sponsorship deals, particularly for the new-format FIFA Club World Cup, may be more complex than initially expected.
At this moment, it is not officially confirmed which logo will be used. There are two main possibilities:
- Evonik: Dortmund may be contractually obligated to wear the Evonik logo for all competitions falling under the 2024-25 season's umbrella, which could include the Club World Cup.
- Vodafone: Both the club and the new sponsor might view the massive global audience of the Club World Cup as the perfect stage to debut the new partnership, potentially activating the deal slightly early for maximum marketing exposure.
Which sponsor do you think will feature on Borussia Dortmund's kits at the 2025 FIFA Club World Cup? Share your prediction in the comments below.
