Gambling Sponsor Ban: Brentford FC Announces Indeed Main Sponsor Kit Deal
- Sponsor Change: Brentford FC will replace Hollywoodbets with Indeed as their main kit sponsor starting in the 2026-27 season.
- Gambling Sponsorship Ban: The Premier League's ban on gambling sponsors on the front of matchday shirts will take effect in the 2026-27 campaign, necessitating the change.
- Expanded Partnership: Indeed, previously Brentford's training wear and recruitment partner, will now have increased visibility at the stadium and across digital channels, in addition to being on the kits.
Ahead of the looming Premier League ban on gambling sponsors, Brentford FC has officially confirmed its new front-of-shirt partner. Starting from the 2026-27 season, the global job site Indeed will replace Hollywoodbets on the front of the Bees' kits.
Brentford FC Announces Indeed Main Sponsor Kit Deal
Hollywoodbets has been a prominent fixture on Brentford's shirts since the 2021-22 season, a partnership that coincided with the club's historic promotion to the Premier League.
However, the conclusion of this specific deal at the end of the current season was inevitable. The Premier League's collective agreement to withdraw gambling sponsorship from the front of matchday shirts officially comes into effect for the 2026-27 campaign, forcing clubs like Brentford to seek out alternative commercial partners.
To fill the void, Brentford has agreed to a multi-year deal with Indeed, significantly expanding an already successful existing relationship.
Indeed is no stranger to the club, having previously signed on as Brentford's official training wear and recruitment partner in July 2025. Moving forward into the new season, the Indeed logo will be featured prominently on: men’s first-team playing kits, women’s first-team playing kits & academy matchday kits
In addition to the premium kit branding, the new agreement ensures Indeed will have an increased visual presence at the Gtech Community Stadium on matchdays, as well as across the club’s digital channels.
How do you think the Indeed logo will look on the classic Brentford red and white stripes? Are you glad to see the betting sponsor ban finally taking effect across the league? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2008/10 Wales Bale #3 Home Shirt (XXL) Champion
1994 Argentina Reusable Face Mask
2018/19 Netherlands Away Shirt (M) Nike
2016/17 USA Home Shirt (XL) Nike
1998/99 Benfica Poborsky #7 Away Shirt (L) Adidas
2008/09 Italy Di Natale #11 *Match Issue* Euro Away Shirt (M) Puma
1994/95 Netherlands L/S *Prototype* Away Shirt (M) Nike
2002/04 Atletico Madrid *Centenary* BNWT Home Shirt (XL) Nike
2019/20 Tottenham Lucas #27 Away Shirt (M) Nike
