Real Madrid Extends Adidas Kit Deal Until 2034
- Deal Extension Details: Real Madrid has officially extended its kit sponsorship deal with Adidas until at least 2034, adding eight years to the current agreement that was set to expire in 2028.
- Historical Partnership: This extension solidifies one of football's most enduring relationships, ensuring the partnership, which began its uninterrupted run in 1998, will reach an impressive 36-year milestone by 2034.
- Club President's Statement: Real Madrid President Florentino Pérez stated that this agreement is the 'most important in the history of football' and has been instrumental in the club's successful history and in fostering 'madridismo'.
Real Madrid has officially announced a massive contract extension with their long-term kit supplier, Adidas. The new deal ensures the iconic Three Stripes will remain on the famous white shirts until at least 2034.
Real Madrid Extends Adidas Kit Deal Until 2034
The current agreement between Real Madrid and Adidas was originally set to expire in the summer of 2028. However, both parties have agreed to extend this highly successful partnership for an additional eight years, pushing the expiration date to the summer of 2034.
This extension cements the relationship between Real Madrid and Adidas as one of the most enduring and iconic in modern football. Having started their current, uninterrupted stint back in 1998, this renewal guarantees that the partnership will reach a massive 36-year milestone by the time 2034 arrives.
Over the past three decades, Adidas has produced some of the most celebrated and memorable designs in the club's illustrious history.
The official Real Madrid website highlighted two iconic jerseys. One of them is the legendary centenary kit from the 2001-02 season, a pristine all-white masterpiece without a sponsor, immortalized by Zinedine Zidane’s stunning volley that secured victory in the Champions League final.
The other is the 2011-12 home kit, featuring striking gold details that perfectly reflected the club’s royal status during a historic, record-breaking La Liga campaign.
Real Madrid President Florentino Pérez, pictured alongside Adidas executives with a custom "2034" jersey, expressed his immense pride regarding the extension:
This agreement we seal today is the most important in the history of football. The strategic alliance between Real Madrid and adidas has helped us during these three decades to experience one of the most wonderful periods in our history. It has also served to continue nurturing this universal feeling that is madridismo
What do you think of Real Madrid's extended deal with Adidas? Let us know in the comments below.
Boca Juniors 26-27 Home Kit Leaked - A New Picture
@g4ryw4lker has shared a new image of the new Adidas Boca Juniors 2026-27 home kit.
The Adidas Boca Juniors 26-27 home kit adheres to the club's traditional DNA, featuring a deep blue base, an iconic yellow horizontal chest band, and yellow accents for the Adidas logo, sponsor, V-neck, and Three Stripes.
Nike Mercurial Vapor 17 'Scorpion' Boots Leaked - 6 New Pictures
Footy Headlines can now leak 6 new pictures of the new Nike Mercurial Vapor 17 'Scorpion' boots, in AG plate. Although it is a fake, the design is identical to the real one.
The new Nike Mercurial 2026 'Scorpion' boots feature a black/multicolor design paying homage to the 2002 Secret Tournament Nike ad, with a vibrant gradient and scorpion logo.
Adidas Launches 2026 World Cup "The Journey Starts Here" Campaign
Adidas has officially kicked off its final preparations for the 2026 World Cup with a new social media campaign titled "The Journey Starts Here." Released just ahead of the tournament, the campaign focuses on the travel and preparation aspect of the competition, featuring a series of images showcasing travel bags, kits, and tournament essentials.
The promotional thread, shared across Adidas Football's channels, highlights the gear players will be taking with them as they head to the tournament. The imagery gives fans a closer look at the brand's latest travel bags, boots, and other essential items, emphasizing a "check-in complete, essentials only" theme.
In addition to the travel gear, Adidas has updated its social media bio to read "26 world-class kits for '26," referencing the brand's extensive lineup of federation kits and apparel created specifically for the 2026 World Cup. The campaign serves as the brand's final buildup before the action kicks off on the pitch.
