Real Madrid Extends Adidas Kit Deal Until 2034
Jun 10, 2026, by Phan Tich Giay
- Deal Extension Details: Real Madrid has officially extended its kit sponsorship deal with Adidas until at least 2034, adding eight years to the current agreement that was set to expire in 2028.
- Historical Partnership: This extension solidifies one of football's most enduring relationships, ensuring the partnership, which began its uninterrupted run in 1998, will reach an impressive 36-year milestone by 2034.
- Club President's Statement: Real Madrid President Florentino Pérez stated that this agreement is the 'most important in the history of football' and has been instrumental in the club's successful history and in fostering 'madridismo'.
Real Madrid has officially announced a massive contract extension with their long-term kit supplier, Adidas. The new deal ensures the iconic Three Stripes will remain on the famous white shirts until at least 2034.
Real Madrid Extends Adidas Kit Deal Until 2034
The current agreement between Real Madrid and Adidas was originally set to expire in the summer of 2028. However, both parties have agreed to extend this highly successful partnership for an additional eight years, pushing the expiration date to the summer of 2034.
This extension cements the relationship between Real Madrid and Adidas as one of the most enduring and iconic in modern football. Having started their current, uninterrupted stint back in 1998, this renewal guarantees that the partnership will reach a massive 36-year milestone by the time 2034 arrives.
Over the past three decades, Adidas has produced some of the most celebrated and memorable designs in the club's illustrious history.
The official Real Madrid website highlighted two iconic jerseys. One of them is the legendary centenary kit from the 2001-02 season, a pristine all-white masterpiece without a sponsor, immortalized by Zinedine Zidane’s stunning volley that secured victory in the Champions League final.
The other is the 2011-12 home kit, featuring striking gold details that perfectly reflected the club’s royal status during a historic, record-breaking La Liga campaign.
Real Madrid President Florentino Pérez, pictured alongside Adidas executives with a custom "2034" jersey, expressed his immense pride regarding the extension:
This agreement we seal today is the most important in the history of football. The strategic alliance between Real Madrid and adidas has helped us during these three decades to experience one of the most wonderful periods in our history. It has also served to continue nurturing this universal feeling that is madridismo
What do you think of Real Madrid's extended deal with Adidas? Let us know in the comments below.
Zinedine Zidane Wears Limited-Edition Adidas "Zidane x Adidas" 30-Year Anniversary Boots in France Training
France head coach Zinedine Zidane was spotted lacing up his limited-edition Adidas Predator 26 'ZZ30' 30-Year Anniversary boots during Les Bleus' training session at Clairefontaine. Leading the squad onto the pitch ahead of their upcoming fixtures, the French maestro gave his latest signature boots an on-pitch debut in classic Zizou fashion.
Officially launched in September 2026, the boots mark three decades since Zidane first joined forces with Adidas ahead of Euro 1996. The boot features a clean Cloud White base highlighted by metallic gold detailing, accompanied by French Tricolore accents on the heel. Personal touches celebrating his iconic career are visible throughout the design, including 'ZZ30' branding, references to cities that shaped his journey, and a graphic paying tribute to his famous 2002 Champions League final volley.
Bespoke details include a classic folded tongue with the number '30', the stylized nickname 'ZI30U' on the soleplate and insole, and a graphic depiction of Zidane's legendary 2002 Champions League final volley on the heel counter.
Inter Miami Announce American Airlines as First-Ever Airline Partner
Inter Miami CF have officially announced a multi-year partnership with American Airlines, naming the carrier the club's first-ever Official Airline Partner. Under the extensive agreement, American Airlines becomes an Official Partner of Inter Miami as well as a Founding Partner of both Nu Stadium and the broader Miami Freedom Park district.
As part of the deal, the premium hospitality West Club inside the new venue will be rebranded as the American Lounge. Covering more than 14,500 square feet across the entire west stand and seating over 1,800 fans, the lounge will anchor the airline's presence on matchdays. The stadium site sits adjacent to Miami International Airport, which serves as American Airlines' third-largest hub.
The collaboration also introduces bespoke fan experiences through the carrier's AAdvantage loyalty program, offering members pitchside access for the second half of matches, away-game travel packages, and the ability to redeem miles for tickets and VIP experiences. The club will additionally host an annual American Airlines Theme Night, with the first celebration scheduled for October 14, 2026.
In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled a brand-new set of in-house kits for the national football team, nicknamed Vincy Heat. Opting out of a deal with a traditional sportswear brand, the federation designed and produced the collection internally under a dedicated campaign titled "Ours."
The launch showcases three distinct colourways celebrating the island nation's flag: yellow, royal blue, and emerald green. All three jerseys share an identical template characterized by a sharp V-neck collar, fine contrast shoulder piping, and matching sleeve cuffs. Across the torso, each shirt features a dynamic diagonal brushstroke pattern embedded with micro-motifs reminiscent of the three diamonds seen on the national flag.
Contrasting details complete the look, with royal blue accents adorning the primary yellow jersey, and vivid yellow trims framing both the blue and green alternatives. Centered around themes of national pride and identity, the collection is headlined by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home."
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
