Lotto

H&M has collaborated with Italian sportswear brand Lotto on a collection that draws from the heritage label's football archives. The range reinterprets classic designs through a contemporary lens, incorporating graphic stripes, the signature double diamond jacquard and elements suited for both on-pitch and street use. Items include loose-fit football jerseys, relaxed shorts, oversized t-shirts, caps, socks and footwear.

The collection launched on May 21, 2026, in select H&M stores and on hm.com, with rollout in various markets, including through partners such as Superbalist.

Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.

The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.

While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.

Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.

The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.

While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.

H&M has collaborated with Italian sportswear brand Lotto on a collection that draws from the heritage label's football archives. The range reinterprets classic designs through a contemporary lens, incorporating graphic stripes, the signature double diamond jacquard and elements suited for both on-pitch and street use. Items include loose-fit football jerseys, relaxed shorts, oversized t-shirts, caps, socks and footwear.

The collection launched on May 21, 2026, in select H&M stores and on hm.com, with rollout in various markets, including through partners such as Superbalist.

Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.

The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.

While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.