Aston Villa Announce Record Betano Sleeve Sponsorship

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.