Puma to Become New Israel Kit Maker

French club US Thionville Lusitanos has officially unveiled its new home and away kits for the 26-27 season, made in collaboration with Kappa. The new collection draws direct inspiration from the history, architecture, and soul of the city of Thionville. The reveal shoot took place at the historic Tour aux Puces, emphasizing the deep connection between the club and its local heritage.

The 26-27 home kit features a sky blue base with white trim along the collar and sleeve cuffs, complemented by custom graphic artwork along the lower hem depicting local landmarks and symbols. The away shirt shares the same design blueprint, opting for a clean light grey base paired with white accents and tonal architectural patterns near the bottom. Both shirts feature crewneck collars and host a range of local club sponsors.

The new Kappa US Thionville Lusitanos 26-27 home and away jerseys will be available to purchase starting August 14, 2026.

Germany goalkeeper Oliver Baumann has publicly spoken out against FIFA's commercialization, pointing to a controversial practice involving temporary kit badges at the 2026 World Cup. In a recent interview with BILD, the goalkeeper criticized what German media have dubbed "Trikot Gate," shedding light on how players' match jerseys were handled for profit behind the scenes.

According to Baumann, FIFA applied special commemorative patches to player shirts before matches, labeling players with titles like "Legacy" or "Debutant." However, immediately after matches, staff entered the dressing room to peel those badges off the jerseys. Frustrated by the process, Baumann stated that players just wanted to keep their authentic kits intact rather than having them stripped.

Baumann did not play a match in the 2026 World Cup. Those badges are removed from the kits to be later part of trading cards, as part of a deal with Topps. However, it remains to be seen if badges of players who finally did not make a debut will be made into cards, or if it was just removed because of the streamlined process.

The goalkeeper appealed to governing bodies to prioritize the sport itself over endless commercial initiatives. Baumann warned that excessive commercialization, from stripped kit patches to unnecessary breaks, threatens to alienate fans and players who care about the tradition and passion of football.

Mohamed Salah has officially completed his move to Turkish side Trabzonspor after leaving Liverpool. Following his arrival, the Egyptian superstar has been assigned the club's number 10 shirt for the 26-27 season. The Turkish club had initially prepared the number 11 jersey, the same squad number Salah wore during his iconic stint at Anfield, but the winger requested number 10 instead to match his shirt number with the Egypt national team.

To accommodate the request, Trabzonspor player Ernest Muçi, who previously held the number 10 jersey, agreed to give up the squad number out of respect for his new teammate. During his arrival flight to Turkey, Salah was seen wearing a presentation kit featuring number 61. The number 61 holds special cultural significance in Trabzon, representing the province's vehicle code and a tradition celebrated by supporters in the 61st minute of matches.

Salah has signed a two-year deal with Trabzonspor, and his official number 10 kit is now available as the club prepares for the upcoming season.

Belgian Challenger Pro League club Lommel SK and Puma have officially revealed the team's new home kit for the 26-27 season. The jersey presents a rich green base adorned with thin white vertical pinstripes, complemented by a white polo collar and white sleeve cuffs. City Football Group partner Etihad Airways is featured prominently across the front in white, while the full kit is completed with white shorts and green socks.

Swansea City and Joma have officially unveiled the club's new away kit for the 26-27 Championship season. Paying tribute to the iconic red and blue shirt worn between 1996 and 1998, the new design brings a distinctive 1990s retro aesthetic into the modern era.

The Joma Swansea City 26-27 away jersey features bold red and blue vertical stripes trimmed with thin white pinstripe accents. A standout element is the retro-style crossover V-neck collar in red with blue and white detailing, complemented by matching sleeve cuffs. New front-of-shirt sponsor AG1 is printed in white across the chest, alongside the white Joma logo and Swansea swan crest.

Welsh identity features prominently throughout the jersey, with Abertawe printed on the upper back neck and a custom inner collar label featuring the Welsh flag alongside the club slogan Ein Hanes, Ein Dyfodol, Ein Ffordd. The new Swansea 26-27 away strip goes on sale August 7.

The Nike Hypervenom might be fully back, and Adidas returns as Marseille's kit maker. Full stories are in the works.