No More OneFit: Newell's Old Boys Announce Atomik Kit Deal
Argentine club Newell's Old Boys has officially announced a new kit partnership with domestic sportswear brand Atomik. The four-year deal will officially begin in 2027, bringing an end to the club's current arrangement with Aifit, who has manufactured kits for the Rosario side since 2024.
According to the club, the partnership represents a significant financial and commercial step forward, delivering conditions described as vastly superior to historical agreements. In addition to supplying apparel for the team, Atomik will finance the construction of a brand-new official club store and a dedicated museum at Parque Independencia. The contract also features merchandise sales royalties, exclusive perks for club members, and performance bonuses tied to sporting objectives.
This agreement marks another significant move in Argentine football for Atomik, who already produces kits for San Lorenzo. With Newell's joining their roster, Atomik continues to expand its footprint in the top flight, with the club's first Atomik kits scheduled to debut ahead of the 2027 campaign.
