New Balance To Release 4 Kits For Each Club From Next Season?
New Balance yesterday announced that they extended their jersey deal with French side LOSC Lille. Together with the announcement, it was also revealed that New Balance will start releasing four kits for them each season. Does this mean that more New Balance-sponsored teams will get an additional kit from 2021?
Nike was the first major brand to release fourth kits for their teams, with the PSG deal the prime example of a club launching four kits each season.
No Info On Further New Balance Fourth Kits Yet
New Balance currently sponsors the likes of Athletic Club Bilbao, Standard Liège, FC Porto and Dynamo Kiev. However, until now, the brand did not release a fourth kit for any of their teams, and did also not do so when sponsoring Celtic and Liverpool.
The new deal with the now included fourth kit for Lille makes it rather likely that New Balance will also launch a fourth kit for AS Roma, even though there is no info about that. It seems also possible that Athletic Bilbao and Porto will get a fourth kit, but again there is no info about it so far.
Roma's new contract could very well also include a fourth kit
In fact, with Roma just having signed their deal, it would be logical for the contract to also include a fourth kit.
Stay tuned as we expect more about New Balance's kits for the 2021-2022 season to become available in the coming weeks.
What do you think of brands and teams releasing four kits for one single season? Comment below.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.

