Nike Did England 26 World Cup Kit Shoot Already 6 Months Ago
Mar 27, 2026, by Phan Tich Giay
- Early Photoshoot: Nike shot the promotional material for the England 2026 World Cup kits six months before the official launch, which is earlier than the typical industry standard of three to four months.
- Boot Pack Evidence: The initial photoshoot in September 2025 featured players wearing the Nike 'Scary Good' boot pack, aligning with the timeline of the boot's release.
- Second Photoshoot: Because the 'Scary Good' pack was outdated by the time of the kit launch, Nike conducted a second photoshoot with the newer 'Heat Up' pack and combined images from both shoots for the final campaign.
The Nike England 2026 World Cup kits were officially launched to the public just a few days ago on March 21. However, an eagle-eyed look at the promotional material reveals a surprising behind-the-scenes detail: Nike actually conducted the official photoshoot for these kits a staggering six months ago.
Nike Did England 26 World Cup Kit Shoot Already 6 Months Ago
In the modern kit world, brands typically schedule their major promotional photoshoots roughly three to four months prior to the official launch date.
However, metadata and official listings on Getty Images confirm that the primary promotional shoot for the new England kits actually took place in early September 2025. Having a six-month lead time between the shoot and the reveal is notably earlier than the industry standard.
In the images shot during that September session, the England stars are clearly laced up in boots from the Nike 'Scary Good' collection. This specific boot pack was launched in July 2025 to kick off the 2025-26 club season, which aligns perfectly with a September 2025 photoshoot.
The Second Shoot?
Interestingly, six months is a lifetime in the fast-paced world of football boots. By the time the March 21 kit launch arrived, the 'Scary Good' pack was severely outdated.
To ensure they had modern marketing assets, it appears Nike conducted a second, much more recent photoshoot. In this newer batch of promotional images, the players are seen wearing the brand-new Nike 'Heat Up' pack, which had just been released on March 19.
This means Nike combined images from two entirely different shoot to form the final launch campaign.
Why do you think Nike decided to shoot the kits so early this cycle? Let us know in the comments below.
Spain Set to Debut Original Away Kit in 2026 World Cup Semi-Final
According to the latest kit registrations, Spain will wear their original away kit combination - featuring their intended red shorts, for the very first time in their Semi-final match against France.
In their previous matches against Uruguay in the Group Stage and Portugal in the Round of 16, Spain wore all-white variation instead.
Argentina Become First Team to Use Two Different World Cup Champions Badges
Since its introduction in 2007 and first appearance on Italy's 2008 kits, the World Cup Champions Badge has always come in two versions: gold and white. This allows teams to match the badge contrast with their kit colors.
However, until now, every defending champion had only used one version of the badge at a World Cup. Italy used only the white badge in 2010, despite they have the gold version on away kit. While Spain (2014), Germany (2018), and France (2022) done the same with gold badge on every kits.
Argentina broke this by using both versions of the badge on their kits at the 2026 World Cup, becoming the first team to do so. Big thanks to @jerseystory_vn for spotting this detail.
Napoli 26-27 Centenary Training Kit Released
SSC Napoli and EA7 have officially launched the club's new training kit line for the 26-27 season, which marks the centenary of the Italian side. The new collection features Coca-Cola as the global training kit sponsor, following a partnership confirmation that runs until 2028.
The Napoli 26-27 training collection introduces a modern design with streetwear influences and technical materials. The players' training shirt is predominantly azzurro with dark blue inserts and white-blue shoulder stripes that serve as a historical nod. The front features the SSC Napoli, EA7, and Coca-Cola logos, while a sleeveless version uniquely displays the number 10 on the front. The full range includes hoodies, windbreakers, pants, shorts, and socks, available in azzurro for players, black for goalkeepers, and white for the technical staff.
The new EA7 SSC Napoli 26-27 training collection will be available soon.
Adidas Lecce 26-27 Home Kit Leaked - No More In-House Kits
We can leak the first image of the new Lecce 26-27 home kit. It is made by Adidas, who are replacing the club's in-house brand M908 as the new technical sponsor for the 26-27 season.
Reports from Italy confirm that the new Adidas materials have already arrived at the stadium, with an official announcement of the partnership expected very soon.
The Adidas US Lecce 26-27 home shirt introduces a traditional look for the club's first Adidas kit. It features the classic red and yellow vertical stripes, combined with a dark navycollar and red Three Stripes on the shoulders. The Adidas logo sits on the right chest, while the Lecce crest is placed on the left.
AS Monaco 26-27 Away Kit Leaked
The AS Monaco 26-27 away kit has been leaked. It is made by Mizuno, sponsored by APM Monaco, and will be worn in the 26-27 Ligue 1 season.
The Mizuno AS Monaco 26-27 away shirt features a maroon base color, combined with gold for all logos. This includes the Mizuno logo on the right chest, the AS Monaco crest on the left, and the large 'apm' sponsor logo in the center. The club's crest is rendered in a monochromatic gold design, matching the overall aesthetic. The sleeve cuffs feature a subtle white and gold trim, complementing the main colors.
A standout feature of the Mizuno AS Monaco 26-27 away jersey is a subtle, all-over embossed pattern across the fabric, consisting of repeating interlocking letters.
A product tag attached to the shirt confirms it as the official 'Away Jersey Monaco', putting to rest any doubts about its authenticity.
Atlético Baleares 26-27 Home Kit Released
The new Atlético Baleares home shirt was released today. It is made by Joma and will be worn in the 26-27 Segunda Federación. The release follows the recent announcement that Joma and Atlético Baleares have extended their kit partnership until the 2028-29 season.
The Joma Atlético Baleares 26-27 home kit pays homage to the club's history by recreating a classic design from the 1979-80 season. It features a retro aesthetic with a prominent central blue stripe, blue sleeves, and a predominantly white base. The shirt is constructed with a slightly textured fabric that adds character and a high-quality finish, perfectly representing the club's traditional blue and white identity.
FC Andorra 26-27 Third Kit Released
The new FC Andorra third kit was released today, rounding out the club's matchday collection for the upcoming season. Made by Nike, the FC Andorra 26-27 third kit will be worn during the 2026-27 La Liga 2 campaign.
The launch of the third kit follows the recent unveiling of the club's home and away shirts, which dropped on July 8 and July 10, respectively. The kit features a predominantly red color with a clean, plain design. The sleeves stand out with darker red striped detailing, adding a subtle yet distinctive accent to the overall look.