Chelsea

Ahead of their Premier League clash away against Everton, Chelsea players arrived at the Hill Dickinson Stadium sporting a striking new retro-inspired Nike tracksuit. Worn by the squad ahead of kickoff, the pre-match travel jacket instantly caught the attention of kit enthusiasts as it accompanied the senior-team pitch debut of the Blues' 26-27 third kit.

The tracksuit jacket serves as an unmistakable nod to Nike's iconic late-1990s templates, famously seen on the likes of Italy and international sides in 1996 and 1997. The design features a crisp white base accented by a bold royal blue horizontal chest band framing the Nike Swoosh, asymmetrical sleeve styling with a solid blue right arm and banded stripes on the left, and a classic funnel neck collar. It proudly displays Chelsea's beloved 1986 to 2005 shield crest alongside sponsor Bingx, paired with matching royal blue track pants.

Forming part of Chelsea's wider 26-27 third collection—which takes heavy inspiration from the club's cult 1992-93 away strip—the tracksuit perfectly bridges 1990s nostalgia with modern sportswear. It marks another standout entry in Nike's retro-themed lifestyle drops for elite clubs this season.

Chelsea FC has officially announced a new global partnership with Guangzhou Automobile Group (GAC), naming the Chinese manufacturer the Official Automotive Partner of the men's team. The agreement builds upon the club's pre-season tour collaboration earlier in 2026 and is reportedly worth up to £3 million annually.

Through the deal, GAC will showcase its electric vehicle line, AION, across Chelsea's platform. Electric models including the AION V SUV and AION UT hatchback will be featured in car displays, fan engagement events, digital activations, and will escort the men's squad to Stamford Bridge on selected matchdays. The official signing ceremony was completed at the 2026 Paris Motor Show with Chelsea legend Claude Makélélé in attendance.

The agreement marks another milestone in GAC's European expansion under its global strategy, having previously partnered with Spanish side Villarreal. It also finalizes Chelsea's tie-up in the automotive sector following prior negotiations with fellow Chinese manufacturer Chery International, which had previously held talks over a potential sleeve deal with the Blues.

Chelsea made a striking debut with their new Nike third kit during a 2-0 victory over Everton. This kit inspiration from the club’s 1992–94 away shirt, paired with a classic crest from the early 1990s.

The design pays tribute to a fan-favourite kit from the club’s impressive era of transformation in the 1990s.

Notably, this marks the first time since the 2016-17 season that Chelsea have featured a white third kit.

Chelsea FC has officially announced a new global partnership with Guangzhou Automobile Group (GAC), naming the Chinese manufacturer the Official Automotive Partner of the men's team. The agreement builds upon the club's pre-season tour collaboration earlier in 2026 and is reportedly worth up to £3 million annually.

Through the deal, GAC will showcase its electric vehicle line, AION, across Chelsea's platform. Electric models including the AION V SUV and AION UT hatchback will be featured in car displays, fan engagement events, digital activations, and will escort the men's squad to Stamford Bridge on selected matchdays. The official signing ceremony was completed at the 2026 Paris Motor Show with Chelsea legend Claude Makélélé in attendance.

The agreement marks another milestone in GAC's European expansion under its global strategy, having previously partnered with Spanish side Villarreal. It also finalizes Chelsea's tie-up in the automotive sector following prior negotiations with fellow Chinese manufacturer Chery International, which had previously held talks over a potential sleeve deal with the Blues.