Logos

The EFL Trophy is set for another commercial rebrand, with American fast-food chain Jersey Mike's Subs closing in on a record-breaking title sponsorship agreement. The English Football League is finalizing a five-year contract worth approximately £5 million to officially rename the competition the Jersey Mike's Trophy.

The landmark partnership represents the most lucrative commercial deal in the history of the tournament. Participating clubs from League One and League Two, alongside invited Category One academy sides, will benefit from boosted prize money, starting with an initial pool of around £900,000 this season. The agreement directly supports Jersey Mike's major expansion into the UK and Ireland, where the US brand plans to roll out up to 400 store locations.

This move adds yet another chapter to the competition's long lineage of commercial title sponsors. Most recently titled the Vertu Motors Trophy, the tournament has previously operated under numerous memorable names, including the Papa Johns Trophy, Checkatrade Trophy, Johnstone's Paint Trophy, and the nostalgic LDV Vans Trophy.

Saudi club Al-Nahda has officially revealed a brand-new visual identity and logo, moving away from its long-standing traditional emblem in favor of a sleek, ultra-modern aesthetic for the 26-27 season and beyond. Thanks to @MidanAlAtqam.

The new crest adopts a sharp shield silhouette executed in the club's signature black and sky blue colorway. At the core of the design is an abstract, interlocking geometric structure forming stylized vertical lines and an angular motif, accompanied by the club's founding year, 1949, at the bottom. This marks a radical departure from the previous ornate crest, which was packed with intricate elements including Arabic calligraphy, a classic football, a torch, and a handshake.

According to club chairman Ibrahim Al-Mowalad, the rebrand encapsulates Al-Nahda's journey through heritage, belonging, and future ambition. The drastic makeover has generated significant debate among fans, dividing those who appreciate the streamlined modern look and those who feel it strips away the detailed regional identity of the original crest.

The logo for the first FIFA-organized Southeast Asian tournament has been revealed. The design incorporates a colorful, stylized globe depicting the Southeast Asian region.

Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.

The EFL Trophy is set for another commercial rebrand, with American fast-food chain Jersey Mike's Subs closing in on a record-breaking title sponsorship agreement. The English Football League is finalizing a five-year contract worth approximately £5 million to officially rename the competition the Jersey Mike's Trophy.

The landmark partnership represents the most lucrative commercial deal in the history of the tournament. Participating clubs from League One and League Two, alongside invited Category One academy sides, will benefit from boosted prize money, starting with an initial pool of around £900,000 this season. The agreement directly supports Jersey Mike's major expansion into the UK and Ireland, where the US brand plans to roll out up to 400 store locations.

This move adds yet another chapter to the competition's long lineage of commercial title sponsors. Most recently titled the Vertu Motors Trophy, the tournament has previously operated under numerous memorable names, including the Papa Johns Trophy, Checkatrade Trophy, Johnstone's Paint Trophy, and the nostalgic LDV Vans Trophy.

The logo for the first FIFA-organized Southeast Asian tournament has been revealed. The design incorporates a colorful, stylized globe depicting the Southeast Asian region.

Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.

Saudi club Al-Nahda has officially revealed a brand-new visual identity and logo, moving away from its long-standing traditional emblem in favor of a sleek, ultra-modern aesthetic for the 26-27 season and beyond. Thanks to @MidanAlAtqam.

The new crest adopts a sharp shield silhouette executed in the club's signature black and sky blue colorway. At the core of the design is an abstract, interlocking geometric structure forming stylized vertical lines and an angular motif, accompanied by the club's founding year, 1949, at the bottom. This marks a radical departure from the previous ornate crest, which was packed with intricate elements including Arabic calligraphy, a classic football, a torch, and a handshake.

According to club chairman Ibrahim Al-Mowalad, the rebrand encapsulates Al-Nahda's journey through heritage, belonging, and future ambition. The drastic makeover has generated significant debate among fans, dividing those who appreciate the streamlined modern look and those who feel it strips away the detailed regional identity of the original crest.