From One Betting Sponsor to Another: Liga Portugal Bwin Becomes Liga Portugal Betclic
Jul 6, 2023, by Martim
- Primeira Liga Sponsorship Change: The Primeira Liga has changed its title sponsor from Liga Portugal Bwin to Liga Portugal Betclic.
- Primeira Liga Branding Update: Due to the sponsorship change, the Primeira Liga will release a new sleeve badge and league font.
- Segunda Liga Updates: The Segunda Liga will retain its name (Liga Portugal 2 Sabseg) but will update its logo to match the new Primeira Liga design.
Liga Portugal, the organization that controls the Primeira and Segunda Liga, announced yesterday at the 2023-24 season-opening several important things:
- The Primeira Liga changes sponsor, transitioning from Liga Portugal Bwin to Liga Portugal Betclic.
- As a consequence, it will change its league patch, as the older one had Bwin branding. It should be released shortly and this is our prediction.
This was already predicted, as some online stores did not offer the league's badge as customization.
- As a consequence, it will change slightly its league font, as the older one had Bwin branding as well. It should be released shortly.
- The Segunda Liga does not change sponsor, maintaining the name Liga Portugal 2 Sabseg. However, it updates its logo slightly, in order to conform with the new logo for the Primeira Liga.
- As a consequence, it can change slightly its league patch, maybe a design similar to the Primeira Liga. However, we find this unlikely, due to cost reasons.
- As a consequence, it can implement a new league font, maybe a design similar to the Primeira Liga. However, we find this unlikely, due to cost reasons. Currently, it's the club's kit manufacturer or the clubs themselves that take responsibility for the printing design.
These were all the changes announced, as well as the fixtures for the Primeira and Segunda Liga 2023-24 season. We will update this article as soon as new information is released.
What do you think? Good or bad changes? Let us know below.
Nigeria Women Update Crest With 10 Stars
At the 2026 Women's Africa Cup of Nations (WAFCON), defending champions Nigeria featured a special detail on their shirts: 10 stars added above their crest. The "Super Falcons" had never worn stars on their kits in previous WAFCONs.
The 10 stars represent Nigeria's 10 continental titles, celebrating their history as the most dominant team in African women's football. Big thanks to our Vietnamese partner @jerseystory_vn for the collage image.
Chelsea 26-27 Away Kit Debuted
Chelsea have officially debuted their new 26-27 away kit during their pre-season friendly against Tottenham Hotspur at Accor Stadium in Sydney, Australia. Made by Nike, the new change strip features a solid black base paired with Midwest Gold trim, marking the club's return to a predominantly black away design.
The shirt features a minimalist standalone gold lion crest on the chest, replacing the full traditional club badge. Gold piping traces the shoulder seams and side panels, while an intricate gold laurel wreath graphic borders the collar and sleeve cuffs to match design elements on Chelsea's 26-27 home kit.
Adidas Croatia 26-27 Home & Away Kits Spotted in Retail Stores
Following the official conclusion of Croatia's 26-year partnership with Nike on July 31, 2026, the national team's first-ever modern Adidas collection has started reaching store shelves. Images shared by jersey community @Jerseyforum reveal the all-new Adidas Croatia 26-27 home and away jerseys on display at an Alpen sports store in Tokyo, Japan.
The 26-27 home kit retains the country's iconic red and white checkerboard pattern, featuring subtle Glagolitic script graphics embedded within the checkers alongside a classic blue Adidas Performance logo and tricolor collar and cuff detailing. In contrast, the away jersey comes in EQT blue with vibrant red-orange accents and shoulder stripes, incorporating an intricate traditional lace-making pattern across the front and the iconic Adidas Trefoil logo on the chest.
With the multi-year deal officially launched on August 1, 2026, under the "Checkers Meet Stripes" campaign, these store sightings give fans a full early look at the physical shirts. The full range is expected to be formally launched ahead of Croatia's UEFA Nations League matches in September 2026.
US Boulogne 26-27 Away Kit Released
French Ligue 2 club US Boulogne have officially unveiled the 2026-27 away kit. Made by Jako, the new shirt was released on August 1 and presented against the scenic backdrop of the Boulonnais region.
The Jako US Boulogne 2026-27 away shirt features a white base covered with an abstract red geometric line pattern across the front and sleeves. Black detailing on the crew neck and sleeve cuffs complements the black Jako logo, sponsor branding and centrally positioned club crest, creating a bold and contemporary look.
What do you think of the new US Boulogne 2026-27 away kit? Let us know your thoughts in the comments below.
FC Bayern Reveal Special 26-27 Asian Tour Kit Fonts
FC Bayern München has officially unveiled two special-edition shirt namesets for their 26-27 pre-season Audi Summer Tour across South Korea and Hong Kong. Designed in collaboration with adidas and Hypebeast, the custom flocking designs will be worn on Bayern's 26-27 home and away kits during their friendly matches against Jeju SK and Aston Villa.
Each fixture features a unique font design rooted in local art and traditional culture. For the match on Jeju Island, South Korean artist Dohee Kwon created a design inspired by Gime, a traditional paper craft unique to Jeju that is tied to local rituals, incorporating sun and moon graphics into the numbers. For the friendly in Hong Kong, local artist Kristopher Ho crafted a gold-accented font featuring dragon motifs inspired by ancient Chinese aesthetics.
Both special-edition kit fonts are limited releases tied directly to the tour. The Jeju nameset is available exclusively at official pop-up stores on Jeju Island, while the Hong Kong font is sold solely through FC Bayern pop-up stores and partner retail locations in Greater China.
CD Nacional 26-27 Home Kit Released
Portuguese club CD Nacional and Kappa have officially revealed the team's new home kit for the 26-27 season.
The CD Nacional 26-27 home shirt stays true to tradition with classic black and white vertical stripes running across the front, back, and sleeves. Kappa adds striking contrast with bright yellow accents, featuring yellow Omni logos along the shoulders and sleeves that match the brand logo on the chest and the main sponsor logo, CORAL Cerveja. The design is rounded off with a black v-neck style collar featuring the club's founding year, 1910, printed inside.
Black shorts with yellow side taping and black socks with white Kappa logos complete the new CD Nacional 26-27 home uniform.
