West Ham Stadium to Be Named Allianz
Nov 28, 2023, by Phan Tich Giay
- Naming Rights Deal: Allianz has reached an agreement with the owners of West Ham's London Stadium for naming rights, potentially called "Allianz Stadium London."
- Financial Agreement: The deal is expected to be worth over £4 million, with revenue above that split 50-50 between the LLDC and West Ham.
- Allianz's Sponsorship Strategy: Allianz is a major stadium sponsor globally, with agreements across multiple countries.
The owners of West Ham Stadium have reached an agreement with Allianz over the naming rights to London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics, according to Sport Business.
West Ham stadium owners in advanced talks to rename ground as Allianz eye sponsorship deal
After a lengthy search for sponsors, insurance giant Allianz are close to agreeing to a long-awaited naming rights deal with the owner of West Ham's London Stadium, which is expected to be worth more than £4m.
"Allianz Stadium London" would be a good fit
The new name of the London Stadium is not known, but "Allianz Stadium London" would be a good fit.
Under the concession agreement with West Ham, a stadium-only sponsorship deal would have to exceed £4 million before the club would receive a cut of the revenue. Anything above this figure will be shared 50-50 between the LLDC and the club.
Final discussions between the London Legacy Development Corporation (LLDC) and Allianz are ongoing. Allianz are in the process of finalizing a direct secured agreement with LLDC.
Allianz are probably the world’s most prominent stadium sponsor, having also secured long-term agreements with Bayern Munich, Juventus, OGC Nice, Rapid Wien, and Minnesota United FC.
Aside from West Ham, there has been Major League Baseball at the London Stadium in recent years while the wider Olympic Park’s commercial appeal has increased significantly with the likes of Sadler’s Wells, the BBC, and the V&A announcing new venues in Stratford.
Clever strategy? What do you think of Allianz's strategy to sponsor stadiums in various countries? Comment below.
Bayern München 26-27 Oktoberfest Kit Spotted for Sale
The upcoming Adidas Bayern München 26-27 Oktoberfest jersey has been spotted hanging on retail racks ahead of its official launch in September.
Moving away from the club's traditional Bavarian-inspired palettes and subtle motifs of previous years, the new Wiesn shirt introduces a radical look featuring a vibrant, multicolored abstract graphic set against a black base. The energetic design is complemented by off-white Three Stripes on the shoulders, the classic Adidas Trefoil logo, an ornate heritage Bayern Munich crest, and cream sponsor detailing.
Bukayo Saka and Yan Diomande Debut Whiteout New Balance Furon V9 Boots
Arsenal talisman Bukayo Saka and Real Madrid signing Yan Diomande have both taken to the pitch wearing all-white New Balance Furon V9 boots at the start of the 26-27 campaign. Thanks to @volkyfootballboots.v2 for spotting.
As two of the primary headline athletes for New Balance's flagship speed silo, their synchronized switch away from standard on-pitch colorways to a whiteout look points toward an upcoming limited-edition pack or special release from the American brand in the near future.
It’s normal that brands hide their new flagship-shoes with a whiteout colorway until their release takes place officially, so competitors can’t already get an early glimpse into their newest design.
FC Vizela 26-27 Away Kit Released
Liga Portugal 2 side FC Vizela has officially launched its new away kit for the 26-27 campaign, manufactured by Kappa. The jersey introduces a black base complemented by vibrant light blue accents across the V-neck collar, sleeve cuffs, and club crest. A standout element of the design is Kappa's signature Omini logo tape running down the side panels, paired with monochrome light blue sponsor detailing for a cohesive look.