West Ham Stadium to Be Named Allianz
Nov 28, 2023, by Phan Tich Giay
- Naming Rights Deal: Allianz has reached an agreement with the owners of West Ham's London Stadium for naming rights, potentially called "Allianz Stadium London."
- Financial Agreement: The deal is expected to be worth over £4 million, with revenue above that split 50-50 between the LLDC and West Ham.
- Allianz's Sponsorship Strategy: Allianz is a major stadium sponsor globally, with agreements across multiple countries.
The owners of West Ham Stadium have reached an agreement with Allianz over the naming rights to London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics, according to Sport Business.
West Ham stadium owners in advanced talks to rename ground as Allianz eye sponsorship deal
After a lengthy search for sponsors, insurance giant Allianz are close to agreeing to a long-awaited naming rights deal with the owner of West Ham's London Stadium, which is expected to be worth more than £4m.
"Allianz Stadium London" would be a good fit
The new name of the London Stadium is not known, but "Allianz Stadium London" would be a good fit.
Under the concession agreement with West Ham, a stadium-only sponsorship deal would have to exceed £4 million before the club would receive a cut of the revenue. Anything above this figure will be shared 50-50 between the LLDC and the club.
Final discussions between the London Legacy Development Corporation (LLDC) and Allianz are ongoing. Allianz are in the process of finalizing a direct secured agreement with LLDC.
Allianz are probably the world’s most prominent stadium sponsor, having also secured long-term agreements with Bayern Munich, Juventus, OGC Nice, Rapid Wien, and Minnesota United FC.
Aside from West Ham, there has been Major League Baseball at the London Stadium in recent years while the wider Olympic Park’s commercial appeal has increased significantly with the likes of Sadler’s Wells, the BBC, and the V&A announcing new venues in Stratford.
Clever strategy? What do you think of Allianz's strategy to sponsor stadiums in various countries? Comment below.
Juventus 26-27 Away Kit Leaked - 6 New Official Pictures
The Juventus 2026-27 away kit features a pale pink main color, combined with black and white. The images show the replica version, where the pattern is embossed.
6 Official Pictures: Manchester United 26-27 Away Kit Leaked - Shirt + Shorts
We have six official images of the new Adidas Manchester United 26-27 away kit, showing the replica men's version and the kids' shorts.
The shirt features a blue and red color scheme inspired by the club's classic 1988 away kit and the nearby River Irwell. The official launch of the Manchester United 26-27 away kit is expected to take place on July 22.
Al Hilal 26-27 Home Kit Leaked - 2 New Images
Two new images of the Al Hilal 26-27 home kit have been leaked, shared by kit account @MidanAlAtqam and originally posted by @hilalstuff, following up on initial leaks from earlier this year.
Ajax 26-27 Away Kit + Lifestyle Jersey Leaked
The Adidas Ajax 26-27 lifestyle away jersey has been spotted for sale. It is set to be released together with the 26-27 away kit.
Barcelona 26-27 Away Kit Leaked - 7 New Images
We have been sent seven new images of the Nike Barcelona 26-27 away kit. The official presentation will take place on Friday, July 24, at all Barça Stores, with a worldwide sales launch scheduled for July 31 across all retail outlets.
