Major Kit Supplier Switches Incoming in International Football?
Mar 28, 2024, by Phan Tich Giay
- Major Kit Supplier Changes: Several major national football teams, including France, Brazil, and Germany, are conducting tenders for new kit suppliers, with contracts expiring around 2026 and beyond.
- Germany's Switch to Nike: Germany has finalized a deal with Nike, ending their long-standing partnership with Adidas, with the switch taking effect from 2027.
- Multiple Teams Seeking New Deals: Besides the headline teams, Belgium, Nigeria, the Netherlands, and potentially Argentina are also considering new kit supplier contracts, indicating a significant shift in the landscape of international football kit sponsorships.
Between now and the end of 2024, we are likely to see many major national teams announce new kit sponsors.
Big National Teams Conduct Kit Tenders
In addition to Germany, which has completed the bidding process for its kit, Brazil and France are still bidding to find a new kit supplier in 2024.
France, Brazil, and Germany Conduct Tenders for New Kit Maker
Germany - Nike
DFB has completed the kit bidding process and Nike will be Germany's kit supplier from 2027. This means that Germany will last wear Adidas kits at the 2026 World Cup and then Nike kits at Euro 2028 and future tournaments.
Germany Announces Nike Kit Deal
France
France's current contract with Nike is worth €50.5 million a year and runs until the end of 2026. The FFF is looking for a new kit supplier in the hope of securing an 8-year deal. Adidas and Puma are reported to go in the battle for the France kit deal.
Adidas and Puma to Rival Nike for France Kit Deal
Brazil
The Nike Brazil deal is worth about 35.5 million US Dollar per year, which is a third of what Germany will get from Nike. Brazil already wanted to renegotiate its deal with Nike two years ago, but apparently, the same contract still applies today. Now, similar to Germany and France, the CBF (Brazilian Football Confederation) is starting a kit tender.
Brazil to Launch Tender For New Kit Maker
Other Big National Teams
It is not only Brazil, France, and Germany that need a new kit supplier contract for 2027 and beyond. Belgium, Nigeria, and the Netherlands are also free from 2027.
Morocco
Unlike the aforementioned national teams, Morocco's current contract with Puma expires in August 2024. Adidas is likely to replace Puma as Morocco's new kit sponsor
No More Puma: Morocco to Join Adidas?
Netherlands
The current contract between the Netherlands and Nike runs until the end of 2026. Therefore, the KNVB (Royal Dutch Football Association) may also be planning to find a new shirt sponsor for the Netherlands from 2027 onwards.
Nike has been supplying the Netherlands with kits since 1997. Their partnership will reach 30 years in 2026. Adidas has supplied kits to the Netherlands before, but Puma has never.
Argentina
Argentina's original contract with Adidas ran until 2022, but was obviously extended. There is currently no exact information on when Adidas Argentina's contract will expire, but it could be the end of 2026. Argentina could therefore be looking for a new kit supplier from 2027 onwards.
After failing to extend its contract with Germany, Adidas is likely to be determined to retain the major national teams, particularly World Cup champion Argentina.
Belgium
Like the Netherlands & Argentina, Belgium's current contract with Adidas expires in 2026. This could be the right time for Belgium to look for a new shirt supplier from 2027.
Nigeria
Like most of the national teams mentioned above, Nigeria's current contract with Nike runs until 2026.. The Nigeria Football Federation (NFF) is expected to seek a new shirt sponsor for 2027 and beyond in the coming months.
Only Nike and Adidas have supplied kits to Nigeria in the past. Adidas can therefore compete with Nike to become the new kit supplier to the NFF.
Uruguay
Uruguay is even without a kit maker currently - the country produces its kits in-house.
Footy Headlines does not yet have any information on whether or not Uruguay will be looking for a new kit supplier.
Which national team kit supplier would you like to change? Do you think we will see many further changes after Germany and Nike? Let us know in the comments below.
FC Lorient 26-27 Home Kit Released
The new FC Lorient 26-27 home kit was officially released today by Joma. It will be worn in the upcoming French football campaign and follows the launch of the club's white and black Breton-inspired away kit that debuted earlier in July.
The Joma FC Lorient 26-27 home shirt introduces a design that stays true to the club's identity. While the design itself is traditional, the release has sparked some debate online due to noticeable color differences between the promotional graphics on the Joma and Lorient websites and the physical kit images circulating on social media.
The FC Lorient 26-27 home kit is available to purchase through the club's official stores and Joma.
No More Mizuno: Reebok Hansa Rostock 26-27 Away Kit Revealed
Following the official launch of their historically inspired home shirt earlier this month, the new Hansa Rostock 26-27 away kit has now been revealed. Made by Reebok, the release is part of the sportswear brand's first-ever stint as a kit supplier for a German football club, having recently taken over the contract from Mizuno.
The new away kit provides a fresh alternative for the upcoming 3. Liga campaign, contrasting with the 26-27 home kit which features traditional blue and white vertical stripes inspired by the club's legendary 1993-94 design. The latest images showcase Reebok's distinctive approach, continuing to blend modern functional sportswear with a classic aesthetic.
Lech Poznań 26-27 Home & Away Kits to Be Designed by Wonderkitz
Current Polish champions Lech Poznań will wear home and away kits designed by Wonderkitz for the 26-27 season. Wonderkitz officially announced the collaboration, confirming that the new designs will be revealed soon. The club's official account also acknowledged the announcement, expressing excitement about creating new history in the upcoming shirts.
A teaser image was shared alongside the news to build anticipation for the final release. This partnership adds to Wonderkitz's growing presence in Polish football. The brand recently announced their design work on the Warta Poznań 26-27 home kit and is rumored to be collaborating with a total of five Ekstraklasa teams for the new campaign.
In-House UB Conquense 26-27 Kits Released
Spanish Segunda Federación club UB Conquense have unveiled their new kits for the 26-27 season. Notably, the team has opted to produce their uniforms entirely in-house rather than partnering with an external sportswear brand.
The release includes a full set of four distinct kits, giving the team plenty of options for their upcoming campaign in Spain's fourth tier. By manufacturing their own gear, UB Conquense maintains full creative control over their visual identity and kit designs for the 26-27 season.
What do you think of clubs producing their own kits without an external supplier? Drop a comment below with your thoughts on the new UB Conquense 26-27 in-house kits.
"All" Special Boots Spotted at the 2026 World Cup
The 2026 World Cup has provided a massive stage for the world's biggest sportswear brands to showcase their latest boot packs, but a closer look reveals a fascinating array of player-specific customizations. While retail versions of these boots are worn by the majority of players, high-resolution photography from the tournament has highlighted several special, heavily modified boots that differ significantly from what is available to the public.
Through close-up shots shared by boot enthusiast @bootsplug, we can see the intricate details and hidden modifications that often go unnoticed during regular match broadcasts. The close-up images reveal an impressive level of personalization. Players have taken to the pitch in boots featuring custom national flags, personalized text, and unique stitching patterns.
No More Puma: Patrick SGS Essen 26-27 Home & Away Kits Released
German club SGS Essen have officially unveiled their new home and away kits for the 26-27 season. The team will debut the new shirts in the 2. Frauen-Bundesliga, following their recent relegation from the top tier of women's football in Germany.
The SGS Essen 26-27 kits are made by Patrick, replacing previous kit supplier Puma. The launch was accompanied by a video showcase and a detailed look at the new designs through promotional photos, marking a fresh start for the club as they look to bounce back this season.
Real Madrid 26-27 Away Kit Spotted on Sale Ahead of Release
The Adidas Real Madrid 26-27 away kit has been spotted on sale prior to its official launch. Pictured by @zt4q_, the shirt is currently available to purchase at a JD Sports store in Riyadh, Saudi Arabia.
Official images of the Real Madrid 26-27 away kit leaked earlier in July, pointing to an expected release date of July 23. The Riyadh store has evidently placed the shirts on the racks a few days early, providing fans with an in-hand look at the retail product before Adidas' official announcement.
Club Tijuana 26-27 Home & Away Kits Released
The new Club Tijuana 26-27 home and away kits have been officially released. Made by Reebok, the new shirts will be worn in the upcoming Liga MX campaign.
What do you think about the Club Tijuana 26-27 home and away kits? Drop us a line below.
