Major Kit Supplier Switches Incoming in International Football?
- Major Kit Supplier Changes: Several major national football teams, including France, Brazil, and Germany, are conducting tenders for new kit suppliers, with contracts expiring around 2026 and beyond.
- Germany's Switch to Nike: Germany has finalized a deal with Nike, ending their long-standing partnership with Adidas, with the switch taking effect from 2027.
- Multiple Teams Seeking New Deals: Besides the headline teams, Belgium, Nigeria, the Netherlands, and potentially Argentina are also considering new kit supplier contracts, indicating a significant shift in the landscape of international football kit sponsorships.
Between now and the end of 2024, we are likely to see many major national teams announce new kit sponsors.
Big National Teams Conduct Kit Tenders
In addition to Germany, which has completed the bidding process for its kit, Brazil and France are still bidding to find a new kit supplier in 2024.
France, Brazil, and Germany Conduct Tenders for New Kit Maker
Germany - Nike
DFB has completed the kit bidding process and Nike will be Germany's kit supplier from 2027. This means that Germany will last wear Adidas kits at the 2026 World Cup and then Nike kits at Euro 2028 and future tournaments.
Germany Announces Nike Kit Deal
France
France's current contract with Nike is worth €50.5 million a year and runs until the end of 2026. The FFF is looking for a new kit supplier in the hope of securing an 8-year deal. Adidas and Puma are reported to go in the battle for the France kit deal.
Adidas and Puma to Rival Nike for France Kit Deal
Brazil
The Nike Brazil deal is worth about 35.5 million US Dollar per year, which is a third of what Germany will get from Nike. Brazil already wanted to renegotiate its deal with Nike two years ago, but apparently, the same contract still applies today. Now, similar to Germany and France, the CBF (Brazilian Football Confederation) is starting a kit tender.
Brazil to Launch Tender For New Kit Maker
Other Big National Teams
It is not only Brazil, France, and Germany that need a new kit supplier contract for 2027 and beyond. Belgium, Nigeria, and the Netherlands are also free from 2027.
Morocco
Unlike the aforementioned national teams, Morocco's current contract with Puma expires in August 2024. Adidas is likely to replace Puma as Morocco's new kit sponsor
No More Puma: Morocco to Join Adidas?
Netherlands
The current contract between the Netherlands and Nike runs until the end of 2026. Therefore, the KNVB (Royal Dutch Football Association) may also be planning to find a new shirt sponsor for the Netherlands from 2027 onwards.
Nike has been supplying the Netherlands with kits since 1997. Their partnership will reach 30 years in 2026. Adidas has supplied kits to the Netherlands before, but Puma has never.
Argentina
Argentina's original contract with Adidas ran until 2022, but was obviously extended. There is currently no exact information on when Adidas Argentina's contract will expire, but it could be the end of 2026. Argentina could therefore be looking for a new kit supplier from 2027 onwards.
After failing to extend its contract with Germany, Adidas is likely to be determined to retain the major national teams, particularly World Cup champion Argentina.
Belgium
Like the Netherlands & Argentina, Belgium's current contract with Adidas expires in 2026. This could be the right time for Belgium to look for a new shirt supplier from 2027.
Nigeria
Like most of the national teams mentioned above, Nigeria's current contract with Nike runs until 2026.. The Nigeria Football Federation (NFF) is expected to seek a new shirt sponsor for 2027 and beyond in the coming months.
Only Nike and Adidas have supplied kits to Nigeria in the past. Adidas can therefore compete with Nike to become the new kit supplier to the NFF.
Uruguay
Uruguay is even without a kit maker currently - the country produces its kits in-house.
Footy Headlines does not yet have any information on whether or not Uruguay will be looking for a new kit supplier.
Which national team kit supplier would you like to change? Do you think we will see many further changes after Germany and Nike? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2021/22 Atalanta Training Jacket (M) Joma
1998/99 Atletico Madrid Away Socks (Multiple Sizes) Reebok
2003 Shonan Bellmare #23 *Player Issue* L/S Home Shirt (M) Puma
1999/00 Tiburnoes Veracruz Home Shirt (XL) Eescord
2017/18 Preston Nike Training Jacket (M)
2019/20 Valencia *BNWT* Stadium Shirt (S) Puma
1992/94 Spain Home Shirt (L) Adidas
2013/14 Everton #11 Home Shorts (XXXL) Nike
2010/11 Barcelona Messi #10 Away Shirt (L) Nike
1987/88 Japan #5 *Olympic Qualifier - Player Issue* Away Shirt (M) Asics
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