Barcelona Spotify Kit Deal Could End in 2026
- Contract Expiration: Barcelona's sponsorship agreement with Spotify, signed in 2022, is set to expire at the end of the 2025-26 season.
- Financial Details: Spotify currently pays around €65m annually for the kit deal, with potential bonuses, and an additional €5m for temporary stadium naming rights, which will increase to €20m upon the completion of the new Camp Nou.
- Future Considerations: Barcelona is considering renegotiating with Spotify or seeking new sponsors from 2026, as they believe the shirt sponsorship alone is now worth up to €120m per season.
Barcelona’s current sponsorship agreement with Spotify is set to expire at the end of the 2025-26 season. Signed in 2022 as a four-year deal, the contract covers both shirt sponsorship and naming rights for the Camp Nou during its redevelopment.
Barcelona Wants €120m From Spotify/New Sponsor
Barcelona's sponsor history - via Football Kit Archive.
Spotify currently pays around €65m per year for the kit deal, plus bonuses that take the total close to €70m. The music platform also pays €5m annually for the temporary stadium naming rights, with that fee scheduled to jump to €20m once the new Camp Nou is complete in 2026.
The contract includes an option for Spotify to extend until 2030 by increasing its payment by around €10m per year. A further extension until 2034 is also possible. However, Barcelona believes its global value has risen sharply since 2022 and estimates the shirt alone could now be worth up to €120m per season, as per local newspaper Mundo Deportivo.
FC Barcelona 26-27 Home Kit With Spotify - Mock-Up
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As a result, the club is exploring a renegotiation with Spotify or could even open the door to new sponsors from 2026 if no improved terms are reached.
What do you think? Should Barcelona stick with Spotify or look for a new main sponsor? Let us know in the comments below.
